The document provides tips for acquiring quality users for mobile games, including making a quality game, optimizing app store listings, offering free in-game items to new users, using cross-promotion and direct deals with other game developers, and leveraging the Chartboost platform which allows connection with partners and provides analytics on user acquisition and retention.

1. Tips for Acquiring Quality Users
Omar Ramirez

2. v
Made by game developers
for game developers.
Leadership team from:
Developed and Monetized Tapulous’ Tap Tap Revenge Franchise
Acquired by Disney
v
Team of over 120. Profitable from 2nd month.
Partnered with:

3. The game makers you know have partnered
with Chartboost
60,000+ games, 150+ countries, 12B Monthly User sessions

4. 4
• Make a quality game!
• ASO
• Free Stuff comes first
• Chartboost and you!
Our goal is to empower game developers like you,
around the world to unlock their full potential

5. 5
App Store OptimizationLess complex than SEO but VERY important
Keywords
Icon
Screenshots
Ratings
Reviews
Likes

6. 6
Free Stuff comes first
• Free ASO tools
• Let users know about your
game. Guerrilla marketing
is not dead! Its free, all
you need to do is be
creative
• Have a launch party,
where everyone is invited
(friends, family, loved
ones, not loved ones)
make sure they give you a
5 star rating and a review
• DOUBLE check your URL
• Reddit is your friend

7. 7
Hopefully you will get the (Viral) “K” factor!
But you probably will need more help!

8. #1: Cross Promotion #3: Direct Deals#2: Network
Chartboost and You!

11. Blended Publisher / Advertiser Experience
User experience
Interstitials that fit your game and drive great performance

12. 12
Marketplace to browse for partners
Profile for a company with “friending”
and messaging features
Our Marketplace is a social network that enables you to connect with your partners
and launch a Direct Deal in 2 minutes
53
Direct Deals Marketplace

13. 13
Free and games-only
Rewarded Video,
Players earn virtual currency or in-game
items Cost Per Completed View (CPCV)
basis.
How should you monetize?
Chartboost video

14. Remember I mentioned Quality Users?

15. 15

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Advertisers can now track users acquired through Chartboost’s Cross-
Promotion, Direct Deals Marketplace, and Games Ad Network,
beyond the install.
Introducing Post-Install Analytics

17. 17
bootups
1
session length
3
Post Install Analytics is based on three metrics:
Post-Install Analytics Metrics
in-app purchase (IAP)
2

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‣IAP Revenue ($)
‣ARPU ($)
‣ARPPU ($)
‣Purchases (#)
‣Average spend / purchase ($)
‣Payer users (%)
‣Lifetime Payer (%)
‣D1 Retention (%)
‣D7 Retention (%)
‣Average session length per day (seconds)
By tracking bootups, IAP & session length, the following analytics data
will be available:
Post-Install Analytics Data

19. Thank you and Welcome to
Chartboost!