2. OUR VISION
Vision
Acquisition and loyalty of profitable customers
Customer Centric Digital Marketing Program
SEO & SEM Direct Marketing Rich Media
Search Engine Social Media EDMS, SMS Viral Blogging Virtual
ORM Chat
Marketing Marketing Campaign Marketing Services Seminars
4. “Develop capability for people to contact you
online.” - Actual sale may not be online.
Sales,
Increasing Maturity of Online Marketing
Leads
“Build Trust & Credibility with potential
customer” - Online Reputation Management
Brand Promotion
“Generate awareness of your products or
services” - Make yourself omnipresent online.
Awareness Through Videos, presentations, blogs, photos,
articles, etc.
“Provide information to engage people
Interactivity, ongoingly”
Engagement
“You are there only if they can find you”
Generate visibility with the relevant
Visibility (Online promotion) community. Anyone looking for similar services
should be able to find it
5. Engage customers
• Engage, interact, and
Blogs and Forums promote with help of
Awards, Polls, Contests
• Interact with audience
on relevant blogs, • Incentivizes the
forums, and customer to promote
Paid Ads communities and publicize
• Accomplish short-term • SELL THE CONCEPT
lead generation 1 Engaged Customer
objectives via paid ads.
1 ORM
Paid Ads at Content Sites, Forum
3 Personal Networks Banner Social Networking
Ads Sites
2 Engaged Prospect
communities 2 Paid Ads at SNS
• Build communities on
SEO
Facebook, Orkut and
other community Reach TG
platforms.
• Review sites
• Inside peeks, stories,
• Local city sites
gossips, etc
• Engage, interact, and
promote with help of
Community Optimizaion Awards, Polls, Contests
• Reach out to people via
SEO and SMO
• Spreading content
where it reaches the TG
for them to engage with
it.
6. WHAT CAN YOU ACHIEVE
Community Online Presence -
Online Reputation
platform - Ongoing Reach & Brand Brand Building Lead Generation Sales
Management
engagement Promotion
8. 38 percent of consumers
make their decision
online, but purchase
offline**
Everyone loves to travel. 80 percent of the vacation is based on the referral.
9. 86% of all travel and
vacation research now
done online
consumers are spending nearly twice as much time online than they did only four years ago
mostly exchanging credible information
10. Forecast to grow at 17
percent per year over the
next 3 years*
Worldwide online travel sales is valued at $147 billion in 2007*
11. almost 86 percent of
travel sales will either be
HOSPITALITY 2.0 ECOSYSTEM
made online, or strongly
influenced by online
Tagging
Vertical Search User- Generated
Content
Hospitality 2.0
Slideshare Vlogs &
Podcasts
Mapping &
Mashups
12. Creating Content Embedding Into
User Participation Open Architectures
(an indicative list) Applications
Blogs Tagging RSS Mashups
Wikis Discussion Boards APIs Social Networks
Online Videos Forums
Podcasts Blog
Photos
Applications
Prominent social networking sites for content proliferation:
13. 2
1
Madhu sees the video and
Mona travels to goa and pictures while planning a trip
uploads a video and pictures to goa. It helped her decide
on the social network. where to stay in goa.
3
Neeraj likes the video a lot
and puts it on his blog. It is
seen by his 500 daily readers.
16. IMPLEMENTATION PHASES
PHASE 0 [NOW TO PRELAUNCH] PHASE I [PRELAUNCH] PHASE II [POSTLAUNCH]
• Sell the concept • Continue campaigns from previous • Focus on generating engagement
• Build presence across the internet phase • Talk about the success of the client
• Capture audiences at related • Extensive banner campaign • Capture and promote content
forums • Insider stories and progress
17. MEASUREMENT AND REPORTING
SEO SMM PPC
• SEO implementation progress • Social Media Reports based on channels • PPC implementation progress
• Organic rankings on major search engines selected • Total Clicks and Spending – CPC (Cost Per
• Website traffic and Conversion report • Accomplishments of the month Click) and CTR (Click Through Rate)
• Accomplishments of the month • Next month plan • Conversion Metrics - Total No of
• Next month plan • Other specifics measurability parameters Conversions; Conversion percentage - Cost
identified during measurability Per Conversion
• Other specifics measurability parameters
identified during measurability implementation. • Accomplishments of the month
implementation. • Website traffic and Conversion report • Other specifics measurability parameters
identified during measurability
implementation.
Measure
Lead Generation and Sales+ Brand Promotion + Engagement + Brand Recall + Increased probability of Sales
18. RESPONSIBILITIES
Client We
• Business knowledge transfer • Overall online marketing roadmap
• Content & creative creation (Raw content including Videos) • Support conceptualization of new campaigns and applications
• Support conceptualization for new campaigns • Social media marketing execution
• Define messaging and product positioning • Online reputation management
• Community participation support / Domain expertise (Engage with • Lead Community Participation
community) • Search Engine Optimization
• Promotion (leveraging other channels including offline) • Paid Ads
• Feedback & reviews • Online PRs & social bookmarking
• Measurability, analysis & recommendations
Measure
[Results | Rankings | Traffic | Members | Engagements | Feedbacks | Tonality | Queries | Customers]
19. KEY IS NOT TO JUST REACH OUT TO PEOPLE, BUT
TO KEEP THEM ENGAGED.
Thank You!
Braj Mohan Chaturvedi
braj@adverteaze.com
+91 9958166889
