1. SOCIAL MEDIA MARKETING TOOLS

2. Mass Media My Media We Media
The Web magnifies the reach of influencers
Improve Visibility Improve Likability Engagement
CHANGING MEDIA LANDSCAPE

3. Early days, we didn’t know exactly what to show on a computer screen
We call this period web 1.0.
Web 1.0 was all about our search for online viability
Web 1.0 has created controlled information
DIGITAL MEDIA IS CHANGING.

4. Stage II, we got a grip on the internet technology. We discovered the power of
networks.
This is what we call web 2.0.
Web 2.0 is all about the power of networks.
Web 2.0 has created the user generated content
DIGITAL MEDIA IS CHANGING.

5. Stage III The technical part of the web hasn’t changed very much but discovered , web
as a a social change agent
This is what we call web 3.0.
web 3.0 will be driven by technological changes. It is about the meaning of data.
Web 3.0 will manage it
DIGITAL MEDIA IS CHANGING.

6. SOCIAL MEDIA MARKETING TOOLS

7. SOCIAL MEDIA MARKETING TOOLS
Tools Must Can
Blogging
Micro blogging
Social networks..

8. SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED
Tools Must Can
Content marketing,
Wiki.
Self Publishing.
Marketing
Localization.

9. SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED
Tools Must Can
Search Marketing
Directory Listings.
Web Collections.

10. SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED
Tools Must Can
Newswires,
Word of Mouth
Polling
Reviews

11. SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED
Tools Must Can
Photo & Video
Slideshow
Bookmarking

12. SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED
Tools Must Can
Email Services.
Email Marketing.
Groups.
Chat

13. SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED
Tools Must Can
Widgets
Cloud Computing.
Mashups,
Mapplets

14. SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED
Tools Must Can
Mobile.
Internet Radio
Virtual World..

15. SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED
Tools Must Can
Webinars
Event Marketing
Trust Marketing.

16. SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED
Tools Must Can
Internet MR
Behavioral Targeting
Analytics

17. THANKS