The document profiles several denim styles and trends that are expected to be popular in the upcoming winter season. It showcases photos of denim designs with splattered paint effects, creative creasing, turned-up hems, accessorizing with chains, and innovative pocket designs. The styles highlighted include distressed washes, bold colors, graphic overlays, and tight leggings. Professionals in the denim industry are innovating details to make jeans stand out from typical five-pocket styles.

2. DENIM MOST WANTED
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Yet again, the denim industry professionals at the last edition of denim by PV did
not let us down, sporting a whole host of fresh styles that look set to take the high
street by storm this winter. Aside from the important wash stories of authentic look-
ing vintage, mottled and marbled effects and the deep dark story of raw heavy
weights, this issue we concentrate on the details. When is a five-pocket jean, not
a five-pocket jean? The answer? When it’s been given a little special something to
elevate it from the pack.
1 2
S P L AT T E R E D
Whether you want the all-over ‘painter-by-trade’ splatter 1: Montaine Auger / Designer / Pepe Jeans / Jeans brand:
effect or the ‘I occasionally decorate’ light smattering, ‘Kalen’ 73 by Pepe Jeans / Age: 3 months
bleach out or paint on vintage washed fabrics. This look has 2: Emmanuel / Designer / Georges Rech / Jeans brand:
been bubbling under the surface for a few seasons, but we DSquared / Age: 2 months
think the time is now.
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3. 1 2 3
WINTER 11/12 | DENIM MOST WANTED
4 5 6
CREASED
From subtle and natural to extreme and placed, the humble 3. Toni Morden / Design Manager / River Island / Jeans brand:
crease seems to have a life of its own this season. Use creases River Island / Age: 1 year.
to add colour contrasts to vintage bases and textural dimen- 4. Tilmann Wröbel / Owner, Monsieur-T. / Denim Design
sions to raw. Agency / Jeans brand: Levi’s / Age: 15 years.
5. David Champion / Buyer / VRD (Paris) / Jeans brand: Ed-
1. Marco Risaliti / Marketing Manager / Garden of Denim win Jeans / Age: 1 year.
Design / Jeans brand: PRPS / Age: 1 year. 6. Thorsten Bulander / Designer / QS Male by S.Oliver / Jeans
2. Sophie Ménard / Purchasing Assistant / IKKS/ Jeans brand: brand: S.Oliver / Age: 4 months.
IKKS / Age: 1 year.
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4. 1 2 3
4 5 6
TURNED UP &
TUCKED IN
With so many big boots on the horizon, it’s no real surprise to 3. Leopold Durante / Designer + Shareholder / Care Label /
imagine many jeans turned-up, tucked-in or both. Attitude Jeans brand: Care Label / Age: 4 months.
styling and great footwear is what makes all the difference, 4. Katharina Lang, / Owner / Denimconcept / Jeans brand:
with or without a selvedge edge. PRPS / Age: 3 years.
5. Alberto Candiani, / Owner / TRC Candiani Denim /
Jeans brand: Own sample / Age: 18 months.
1. Filipe Gonçalvos / Export Manager / Troficolor / Jeans 6. Fredrik Folkesson / Product Manager & Developer / Tiger
brand: Troficolor Customised / Age: new. of Sweden / Jeans brand: Tiger Jeans / Age: 1 month.
2. Manuel Ribeiro / Product Designer / Troficolor / Jeans 7. Augusta Romano / Owner & Designer / Duplex / Jeans
brand: Troficolor Customised / Age: new. brand: Edwin Jeans (Japan) / Age: 3 months.
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WINTER 11/12 | DENIM MOST WANTED
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6. 1 2
N E W C O LO U R S
We just love these two fresh colours for the season ahead. 1. Rozemarijn Dijkstra / Denim Designer / Maison Scotch,
Intense indigo and warm ginger may stand strong on their own, Scotch & Soda / Jeans brand: Customized vintage Scotch &
but we say mix them together in an outfit and they’ll look even Soda / Age: new.
better! 2. Ilkin Çökmez / Designer / Erak / Jeans brand: Own sample
(garment dyed) / Age: 1 month.
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7. 1 2 3
WINTER 11/12 | DENIM MOST WANTED
F R E S H FA B R I C S
Pattern appearing from beneath, graphics boldly overlaid and 1. Luca Larocca / Textile R&D / Marithé + François Girbaud /
worn in, dirty leather effect coatings may be three completely Jeans brand: Marithé + François Girbaud / Age: 1 month.
contrasting approaches, but they all succeed in making denim 2. Arthur Laborie / Stylist / WAD Magazine / Jeans brand:
different. Vintage Cotonnade / Age: 3 years (but first worn by his
mother 20 years ago!).
3. Thierry le Lann / Designer / Aviatic / Jeans brand: Own
sample / Age: 1 year.
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8. 1 2
3 4
CHAIN UP
It’s hard to say if accessorising your favourite jeans with a chain 1 & 2. Roberto Guidi / Wash & Treatment researcher / Marithé
ever really comes in or goes out of fashion, as you either like it + François Girbaud / Jeans brand: Marithé + François Girbaud /
or you don’t. But, to become part of the chain gang this season, Age: 1 month.
mix up scale, go simple or multi-layer and add a slogan pendant 3. Leopold Durante / Designer + Shareholder / Care Label /
or two. Jeans brand: Care Label / Age: 4 months.
4. Marco Risaliti / Marketing Manager / Garden of Denim
Design / Jeans brand: Pull & Bear / Age: 3-4 months.
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9. 1 2
WINTER 11/12 | DENIM MOST WANTED
TIGHTEN UP
Not denim as such, but a strong casual look. Be it strapped and 1. François Girbaud / Owner & Designer / Marithé + François
buckled, bound or buttoned, it’s time to tighten up from knee to Girbaud / Pants brand: Marithé + François Girbaud / Age: 6 years.
toe and show off those calf shapes to the max. 2. Didier Allemand / Designer / Okaidi / Vintage Military Pants /
Age: 7 years.
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10. POCKETS
We all know when it comes down to making denim different,
it’s all in the detail, so this issue we highlight our favourite
pocket executions to inspire. Twist, dart, toughen up, rescale,
rip apart, add-on or rethink completely to give that special
something else.
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WINTER 11/12 | DENIM MOST WANTED
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