In March edition of Facebook demographics report 
we present dynamics of Facebook user growth
 and age breakdown over the last two months.
We can see during the last months is that in majority of analyzed countries total numer of Facebook users is still growing.
Facebook population shrank only in 3/19 analyzed countries: Brazil and Russia (less than 1%) and Japan (1,75%)
In majority of countries we can observe small losses of users under 18. 
However, the loss is recompensated in growths 
of users over 55 years old.


1. Facebook Month-To-Month
Demographics Change
March2014

2. In March edition of Facebook demographics report
we present dynamics of Facebook user growth
andage breakdown over the lasttwo months.
Facebook Month-To-Month– March 2014

3. We cansee during the lastmonths is thatinmajority of analyzed
countries total numer of Facebook users isstill growing.
Facebook Month-To-Month– March 2014

4. Facebook population shrankonly in 3/19 analyzed countries: Brazil and
Russia (less than 1%) and Japan (1,75%)
Facebook Month-To-Month– March 2014

5. In majorityof countries we canobserve smalllosses of usersunder 18.
However, the lossis recompensated ingrowths
of users over 55years old.
Facebook Month-To-Month– March 2014

6. Featured countries
Facebook Month-To-Month– March 2014

7. User growth by country
Facebook Month-To-Month– March 2014

8. 0
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
140,000,000
160,000,000
180,000,000
200,000,000
+1,70%
+0,81%
+2,69%
+0,20%
+2,11%
User growth by country: February to March 2014
Source:Facebook.com
+1.24%
+0,87% +0,14% +1,78%
+0,10% +0,31%
+2,76%
+0,16%
+0,94%
0,00%
0,00%
-0,2%
-1,75%
-0,62%

9. 0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
-4,76% 0,00%
-1,56%
0,00%
0,00%
0,00%
0,00%
0,00%
User growth by country: 13-18 years old
Source:Facebook.com
-1,33%
-4,55 %
0,00%
0,00%
0,00%
+12,12%
+1,01%
-1,19%
-1,43% -1,75%
-1,05%

10. 0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
0,00%
User growth by country: 19-24 years old
Source:Facebook.com
0,00%
0,00%
0,00%
0,00% 0,00%
0,00%
0,00%
+1,89%
+1,35%
+2,94%
0,00%
0,00%
0,00%
0,00%
0,00%
-1,19%
0,00%
0,00%

11. 0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
50,000,000
+1,30%
+1,45%
+2,56%
+7,69%
User growth by country: 25-34 years old
Source:Facebook.com
0,00%
0,00% 0,00%
0,00% 0,00%
0,00% 0,00%
0,00%
0,00%
+2,17%
+3,64%
0,00%
-0,2%
0,00% 0,00%

12. 0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
User growth by country: 35-44 years old
Source:Facebook.com
0,00%
0,00%
0,00%
0,00%
0,00%
0,00%
0,00%
+3,13% +3,57%
+4,35%
+1,23%
+7,41%
+4,76%
+2,27%
+6,67%
+1,25%+1,54%
+2,94%
-4,0%

13. 0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
User growth by country: 45-54 years old
Source:Facebook.com
0,00%
0,00%
0,00%0,00%
+5,88% +5,56%
+6,67%
+3,28%
0,00%
0,00%
0,00%
0,00%
0,00%
0,00%
0,00% 0,00%
0,00% 0,00%
0,00%

14. 0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
20,000,000
User growth by country: 55-64 years old
Source:Facebook.com
0,00%
+1,10% +1,49%+1,09%
+1,67%
+2,53%
+1,92%
+4,17%
+2,04%
+4,76%
+2,22%
0,00%
0,00% 0,00%
0,00%
0,00%
0,00% 0,00% 0,00%

15. 0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
User growth by country: +65 years old
Source:Facebook.com
0,00%
+1,72%
+2,33%
+2,94%
+1,67%
+3,45% +2,33% +3,85%
+1,69%
+3,13%
+2,50%0,00%
0,00%
0,00%+5,00%
+6,67%
-7,53%
+4,00% 0,00%

16. Age breakdown by country
Facebook Month-To-Month:March 2014

17. 0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
50,000,000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country - USA
Source:Facebook.com
0,00%
0,00%
0,00%
-1,33%
+1,72%
45.56
%
54.44
%
0,00%
0,00%

18. 0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country - Canada
Source:Facebook.com
0,00%
0,00%
0,00%
0,00%
-1,43%
+1,10%
46.81
%
53.19
%
0,00%

19. 0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
10,000,000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – United Kingdom
Source:Facebook.com
0,00%
0,00%
0,00%
0,00%
+2,17%
+3,13%
48.86
%
51.14
%
+2,33%

20. 0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Germany
Source:Facebook.com
0,00%
0,00%
+1,49%
+4,35%
+5,88%
51.82
% 48.18
%
-4,76%
+2,94%

21. 0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – France
Source:Facebook.com
0,00%
0,00%
0,00%
+1,09%
+1,67%
48.97
%
51.03
%
0,00%
0,00%

22. 0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Spain
Source:Facebook.com
0,00%
0,00%
0,00%
0,00%
-1,56% +1,67%
+3,45%
48.98
%
51.02
%

23. 0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Italy
Source:Facebook.com
0,00%
0,00%
0,00%
+3,57%
+2,53%
+2,33%
53.08
% 46.92
%
+5,56%

24. 0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Poland
Source:Facebook.com
0,00%
0,00%
+1,23%
48.33
%
51.67
%
0,00%
0,00%
0,00%
0,00%

25. 0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Turkey
Source:Facebook.com
0,00%
0,00%
+7,41%
+1,89%
+3,64%
+3,85%
63.49
%
36.51
%
0,00%

26. 0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Brazil
Source:Facebook.com
0,00%
+1,69%
46.67
%
53.33
%
-1,19%
0,00%
0,00%
0,00%
0,00%

27. 0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Australia
Source:Facebook.com
0,00%
0,00%
0,00%
+1,92%
+3,13%
46.88
%
53.13
%0,00%
0,00%

28. 0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Indonesia
Source:Facebook.com
0,00%
0,00%
0,00%
+1,01%
+1,30%
+4,76%
59.38
%
40.63
%
0,00%

29. 0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – China
Source:Facebook.com
0,00%
0,00%
+12,12%
+2,27%
+6,67%
60.53
%
39.47
%
+4,17% +2,50%

30. 0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Mexico
Source:Facebook.com
0,00%
0,00%
0,00%
+1,35%
+1,45%
+2,04%
50.00
%
50.00
%
0,00%

31. 0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Thailand
Source:Facebook.com
0,00%
+3,28%
+4,76% +5,00%
49.23
%
50.77
%
+6,67%
+2,56%
+2,94%

32. 0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Japan
Source:Facebook.com
0,00%
0,00%
0,00%
-2,70%
+6,67%
51.40
% 48.60
%
-4,00%
0,00%

33. 0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Russia
Source:Facebook.com
0,00%
0,00%
-4,55%
+1,25%
48.84
%
51.16
%
-1,19%
0,00%
-7,53%

34. 0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – South Africa
Source:Facebook.com
0,00%
0,00%
0,00%
-1,75%
+1,54%
+4,00%
50.00
%
50.00
%
0,00%

35. 0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – India
Source:Facebook.com
0,00%
0,00%
0,00%
-1,05%
+7,69%
+2,94%
+2,22%
75.51
%
24.49
%

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Facebook Month-To-Month– March 2014

37. CheckourtoolsthatwillhelpyoupowerupyourFacebookstrategy.
Facebook Month-To-Month– March 2014
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