1.
#Instagram user demographics
in North, Central and South America
September 2015

2.
This report has been prepared based on the data pulled from Facebook advertising
system. We have analyzed users defined with “Instagram” interests criteria. While we
realize this does not fully represent the real Instagram users data and may be sqewed
by Facebook users demographics, there is no other source of data currently available
to perform such an analysis.
However, in view of the fact that Facebook is integrating its advertising system to
enable self service ads on Instagram as well, we feel pretty comfortable presenting the
data.
Greg Berezowski, CEO @ NapoleonCat.com

3.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in United States
71 M
3%
28%
31%
18%
11%
8%39% 61%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

4.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Brazil
45 M
12%
34%
30%
14%
6% 4%40% 60%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

5.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Mexico
15 M
13%
43%
26%
11%
4%
2%
47% 53%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

6.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Colombia
8.5 M
14%
39%
28%
12%
5%
3%
46% 54%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

7.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Argentina
8.1 M
14%
37%
28%
12%
5%
3%38% 62%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

8.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Canada
6.1 M
3%
34%
30%
16%
9%
7%39% 61%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

9.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Chile
4.1 M
12%
40%
29%
11%
4%
2%
39% 61%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

10.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Venezuela
3.4 M
13%
29%
26%
14%
8% 7%38% 62%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

11.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Peru
2.6 M
18%
43%
26%
8%
2% 1%
46% 54%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

12.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Paraguay
1.3 M
12%
37%
32%
12%
5%
3%46% 54%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

13.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Bolivia
970 k
21%
40%
26%
9%
3% 2%
52% 48%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

14.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Honduras
670 k
16%
42%
28%
9%
2% 1%
37% 63%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

15.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Uruguay
600 k
14%
40%
22%
12%
7% 6%
38% 62%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

16.
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