1.
#Instagram users demographics
in selected European countries
September 2015

2.
This report has been prepared based on the data pulled from Facebook advertising
system. We have analyzed users defined with “Instagram” interests criteria. While we
realize this does not fully represent the real Instagram users data and may be sqewed
by Facebook users demographics, there is no other source of data currently available
to perform such an analysis.
However, in view of the fact that Facebook is integrating its advertising system to
enable self service ads on Instagram as well, we feel pretty comfortable presenting the
data.
Greg Berezowski, CEO @ NapoleonCat.com

3.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Turkey
18 M
13%
37%
29%
14%
5%
3%61% 39%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

4.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in United Kingdom
12 M
11%
41%
30%
11%
5%
2%
49% 51%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

5.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Italy
8.3 M
10%
34%
27%
16%
9%
5%
48% 52%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

6.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Germany
6.6 M
8%
39%
31%
13%
7% 3%
50% 50%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

7.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in France
5.8 M
16%
41%
26%
10%
4% 3%
48% 52%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

8.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Spain
4.7 M
3%
27%
34%
21%
10%
5%
38% 62%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

9.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Poland
3.2 M
28%
36%
23%
8%
3% 3%41% 59%
Source: Facebook advertising system; September 2015; users defined as people from
Poland interested in “Instagram”; data compiled by NapoleonCat.com

10.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in the Netherlands
2.5 M
11%
31%
26%
19%
8%
5%
44% 56%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

11.
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#Instagram users in Sweden
2.4 M
8%
26% 27%
19%
12%
8%
42% 58%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

12.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Portugal
1.9 M
11%
31%
26%
19%
8%
5%
42% 58%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

13.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Greece
1.4 M
10%
34%
28%
17%
7% 4%44% 56%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

14.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Belgium
1.4 M
15%
34%
26%
14%
7%
4%
46% 54%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

15.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Denmark
1.3 M
17%
32%
24%
14%
8%
5%
42% 58%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

16.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Norway
1.3 M
15%
27%
25%
16%
10%
6%42% 58%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

17.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Ireland
940 k
10%
32% 32%
17%
6% 3%37% 63%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

18.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Switzerland
870 k
10%
37%
32%
13%
6% 3%49% 51%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

19.
13-17 18-24 25-34 35-44 45-54 55+
#Instagram users in Finland
740 k
18%
36%
26%
13%
5%
3%45% 55%
Source: Facebook advertising system; September 2015; users defined as people
interested in “Instagram”; data compiled by NapoleonCat.com

20.
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