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What
Types
of
Links
Do
You

    Need
to
Rank
Post

        Penguin?

         @ChelseaBlacker

           @Quaturo

@ChelseaBlacker

What
is
a


“Quality
Backlink
Profile”?

@ChelseaBlacker

Types
of
Links


                        Directories?




Others?





              Blogs?





    News?




             @ChelseaBlacker

Types
of
Anchor
Text

                  Other?





   Images?
                 Non
Branded?





     Products?





                            @ChelseaBlacker

The
Sectors

•    Furniture

•    Finance

•    Mobile
phones

•    Holidays

•    Musical
instruments


•    Online
daLng

•    Coupons



                              @ChelseaBlacker

The
Tools





             @ChelseaBlacker

External
Links





            @ChelseaBlacker

Winners
















Losers





                     @ChelseaBlacker

%
of
Links
From

         Directories

                      14%

15%

            6%

10%

 5%

 0%

       Winners
   Losers

                    @ChelseaBlacker

%
of
Links
From
Ar;cles

                          3%

3%


2%

               1%

1%


0%

         Winners
    Losers

                       @ChelseaBlacker

%
of
Links
From
News

               9%

10%

 8%
                      4%

 6%

 4%

 2%

 0%

          Winners
   Losers

                       @ChelseaBlacker

%
of
Links
From
Blogs

                          25%


25%
           16%

20%

15%

10%

 5%

 0%

          Winners
    Losers

                        @ChelseaBlacker

%
of
Links
From
Other

            68%

80%
                    54%

60%

40%

20%

 0%

       Winners
    Losers

                     @ChelseaBlacker

Losers

                   Blogs

                   25%



                            News

Other
                       4%

54%

                      Directori
                         es

               ArLcles
 14%

                 3%

                  @ChelseaBlacker

Winners
   Blogs

           16%

                    News

                     9%


                   Directori
                      es

 Other
               6%

 68%
        ArLcles

               1%

            @ChelseaBlacker

1.
Blogs
are
not
the
only

answer


  •  Bullet
point
1





                     @ChelseaBlacker

•  Bullet
point
1





                     @ChelseaBlacker

•  Bullet
point
1





3.
Quality
News


                      @ChelseaBlacker

Anchor
Text





          @ChelseaBlacker

The
Data

•    Voucher
Codes
Industry

•    4
Winner
Sites

•    4
Loser
Sites

•    Anchor
text
above
1%
of
a
site’s
backlink

     profile





                              @ChelseaBlacker

Winners
















Losers





                     @ChelseaBlacker

Types
of
Anchor
Text

•    Branded

•    Product

•    Image

•    Non
Branded

•    Other





                          @ChelseaBlacker

%
of
Links
From


        Non
Branded


10%

            3%
        2%

 5%


 0%

       Winners
   Losers

                    @ChelseaBlacker

%
of
Links
From
Other


100%
                  72%

            61%

 80%

 60%

 40%

 20%

  0%

        Winners
   Losers

                    @ChelseaBlacker

%
of
Links
From
Branded

            26%

30%

                        18%

20%


10%


 0%

       Winners
    Losers

                     @ChelseaBlacker

%
of
Links
From
Product


10%
                    7%

 8%

 6%

 4%
         0%

 2%

 0%

       Winners
    Losers

                     @ChelseaBlacker

%
of
Links
From
Images

           10%

10%

 8%

 6%

 4%
                   1%

 2%

 0%

       Winners
   Losers

                    @ChelseaBlacker

Winners


                    Branded;
26%



                                                     Non
Branded;
3%





                                      Product;
0%

Other;
61%





                              Images;
10%





                          @ChelseaBlacker

Losers

                   Branded;
18%





                                             Non
Branded;
2%





                                   Product;
7%





Other;
72%



                                            Images;
1%





                               @ChelseaBlacker

1.  Build
a
Brand

      Sub
Title
1





                     @ChelseaBlacker

Slide
Title

•  Bullet
point
1





                     @ChelseaBlacker

3.
Over‐op;misa;on
is

     too
obvious.


              @ChelseaBlacker

Where
did
it
all
go

    wrong?

In
the
beginning…





                     @ChelseaBlacker

A
public
value
on
your
site





                    @ChelseaBlacker

=
£

 @ChelseaBlacker

@ChelseaBlacker

Calm
before

It’s
Scary

•  Bullet
point
1


the
storm


                     @ChelseaBlacker

It’s
Scary

 •  Bullet
point
1





It
just
got
scary.

                      @ChelseaBlacker

It’s
Scary

 •  Bullet
point
1





Killer
Content
Can
Win!

                      @ChelseaBlacker

Slide
Title

•  Bullet
point
1





                     @ChelseaBlacker

Successful
Content
in

       AcLon

•  Bullet
point
1





                     @ChelseaBlacker

Shi`ing
Mindset
towards
Link
Building

•  Bullet
point
1





                         @ChelseaBlacker

@ChelseaBlacker

•  Bullet
point
1





                     @ChelseaBlacker

@ChelseaBlacker

146
Backlinks

108
Unique
Domains




             @ChelseaBlacker

What
I
Expected
to
See…

                   top
10
foods
highest
in
potassium


                   this
arLcle


             18
   hcp://www.healthaliciousness.com/arLcles/
                   food‐sources‐of‐potassium.php

                   high
potassium
food


                   potassium


                   healthaliciious.com

9

                   hcp://www.healthaliciousness.com/ar...‐
                   potassium.php

                   fantasLc
list


                   food
list


                   NA

       18


                   dried
apricots




                           @ChelseaBlacker

Actual
Anchor
Text

2
       Distribu;on

 3
                 (10
foods
high
in
potassium)



                    top
10
foods
highest
in
potassium



       9
           this
arLcle



                    hcp://www.healthaliciousness.com/arLcles/food‐

 18
                sources‐of‐potassium.php

                    high
potassium
food



                    potassium




     18
    90

                    healthaliciious.com



                    hcp://www.healthaliciousness.com/ar...‐potassium.php



                    fantasLc
list



                    food
list





                   @ChelseaBlacker

Concluding
Thoughts

Images
are

  Gems!





Focus
on
Branded
Anchor
Text

                  @ChelseaBlacker

Slide
Title

 •  Bullet
point
1





Focus
on
Branded
Anchor
Text

                      @ChelseaBlacker

Slide
Title

•  Bullet
point
1





                     @ChelseaBlacker

Slide
Title

                     Mix
it
up

•  Bullet
point
1





                              @ChelseaBlacker

Slide
Title

(and
buy
from
picknmix.co.uk)

 •  Bullet
point
1

@ChelseaBlacker

Chelsea.Blacker@Quaturo.com


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Types of Links to Acquire Post Penguin