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FMU social media presentation 3/17

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Chelsea Duran
Chelsea Duran

Social Media 101 presentation at Florida Memorial University on March 17, 2011.

Technology
1 of 27
Social Media 101 ,[object Object],Chelsea Duran specialist, strategy/pr (add)ventures
Social media goals ,[object Object],[object Object],[object Object],[object Object]
Strategic planning ,[object Object],[object Object],[object Object],[object Object]
Crafting your message ,[object Object],[object Object]
Listen ,[object Object],[object Object],[object Object]
Where to start ,[object Object],[object Object],[object Object]
Facebook stats ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.facebook.com/press/info.php?statistics
Facebook: What works ,[object Object],[object Object],[object Object]
Facebook: What doesn’t work ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Text
Twitter stats ,[object Object],[object Object],[object Object],Source: http://blog.twitter.com/2011/03/numbers.html
Twitter: What works ,[object Object],[object Object],[object Object]
Twitter: What doesn’t work ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
YouTube stats ,[object Object],[object Object],[object Object]
YouTube: What works ,[object Object],[object Object],[object Object],[object Object]
YouTube: What doesn’t work ,[object Object],[object Object],[object Object]
General tips ,[object Object],[object Object],[object Object],[object Object]
More general tips ,[object Object],[object Object],[object Object]
Tools ,[object Object],[object Object],[object Object],[object Object]
What keyword do you want to follow? Only the best results or all results? How often do you want to hear about it? How do you want the alert delivered?
... and remember ,[object Object],[object Object],[object Object]
My favorites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final word of caution ,[object Object],[object Object],http://redcrosschat.org/2011/02/16/twitter-faux-pas/
Whoops!
Saved by the boss ... and the brewery.
Contact me ,[object Object],[object Object],[object Object]

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FMU social media presentation 3/17

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  • 21. What keyword do you want to follow? Only the best results or all results? How often do you want to hear about it? How do you want the alert delivered?
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  • 26. Saved by the boss ... and the brewery.
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