2. I HAVE A
DREAM

3. TO BUILD
THE BEST
EMPLOYER
BRAND

4. AND CRUSH OUR
COMPETITORS IN
THE TALENT WAR

5. BUT WHAT IS EMPLOYER BRANDING?

6. EMPLOYER BRANDING IS TELLING
THE STORY OF YOU AS AN EMPLOYER

7. WHY IS IT IMPORTANT?

9. AND THE
?

10. EASE IN
ATTRACTING
CANDIDATES
REDUCED
DECREASE IN
RECRUITMENT
COSTS
© Employer Brand International 2014 Employer Branding Global Trends Study
STAFF
TURNOVER
HIGHER JOB
ACCEPTANCE
DECREASE
TIME TO FILL
RATE

11. NOW COMPANIES SPEND MILLIONS ON:
HEADHUNTERS ADVERTISEMENTS NETWORKING
EVENTS
JOB PORTALS

12. BUT WE HAVE SOMETHING BETTER
AND IT IS FREE!

13. INTRODUCING
MICROSOFT
JOBSBLOG!

14. WHAT’S THAT YOU ASK?

15. IT IS THE MODERN WAY OF ENGAGING CANDIDATES WITH OUR STORIES

16. AND WE GOT THE NUMBERS
TO BACK THIS UP

17. “Interesting content is a top 3 reason that people follow brands on social media”
“78% of consumers believe that organizations providing
custom content are interested in building good relationships
with them”
“78% of CMOs think custom content is the future of marketing”
“Companies that blog 15+ times per
month get 5 times more traffic than
companies that don’t blog”
“70% of consumers prefer
getting to know a company
via articles over ads”
“Sources providing full-text content are 2.3 times as likely to have users return for a second visit”

18. SO… WHAT DO
WE TALK
ABOUT IN
JOBSBLOG?

19. JOBS IN IT

20. GEEK GRADS

21. WOMEN IN IT

22. LIFESTYLE

23. BUT WE NEED ONE THING FROM YOU

24. YOUR STORY

25. ALL WE NEED IS ONE

26. FROM EVERYONE

27. AND WHAT IS IN
IT FOR YOU?

28. BE A MICROSOFT EDITORIAL CONTRIBUTOR
AND BE SEEN BY MILLIONS INTERNATIONALLY

29. RAISE YOUR SOCIAL
MEDIA PROFILE BY
ENGAGING WITH
OUR AUDIENCE ON
OUR PLATFORM

30. AND DO YOUR BIT TO HELP SHAPE
MICROSOFT AS AN EMPLOYER OF CHOICE

31. WHO CAN YOU CONTACT FOR MORE DETAILS?

32. a-jang@microsoft.com (Jansen Ng); a-lihobd@microsoft.com (Lionel Hobday)