1. Please Pick a company that had a history with outraged
customers or dissatisfied customers and talk about for about 4
pages. With work cited.
Please there are three important resources that are provided in
the attachment that you need to take your information from.
Two Chapters and one podcast.
Listen to this podcast.
https://www.superdatascience.com/podcast/podcast-ecommerce-
analytics
Please reflect upon your readings, the information presented by
Nick Pape in his podcast, and the Amy's Baking Company
example to complete the following:
Research:
Do some research online to select a company that has had a
history of having to respond to dissatisfied/outraged customers.
A good example is Delta Airlines.
Explore
Explore social media channels, like Twitter, to find social
media posts from consumers that effectively “call the brand
out” for poor customer service, discriminatory behavior,
unethical business practices, etc.

2. Identify
Identify three examples of customer complaints posted online
from customers—
that had direct responses from the company you selected--
and take screen shots of the online conversations between the
two. Then, please paste those photos into a document and
briefly answer the following:
In your opinion, do you think the customer’s complaint was
legitimate?
Regardless of your thoughts on the legitimacy of the complaint,
do you think the company responded appropriately? Why or why
not?
Even if you felt the company responded well, provide one
suggestion of how you feel the company’s response could be
improved.
It is likely that the interaction was liked, re-posted or shared by
other social media users? Please provide the numbers you
observe (re-tweets, likes, shares, etc.).
From the interaction data you observe, what is your
interpretation of how the other users not directly involved in the
complaint (the court of public opinion) felt about the customer
who initially posted the complaint on social media and how the
company subsequently responded? Why should businesses care
about what the court of public opinion thinks?
Please screenshot three examples of shared posts from other
users justifying your position in question #5 and paste them in
the document below your responses

3. .