23. Case Study: Starwood Hotels Challenge: Starwood Hotels wanted to launch a Facebook page for each of their 8 brands. They also wanted to launch a page for each of their properties, all 1,000 of them. Starwood Corporate wanted to create a solution which allowed them to push content to any page at any time, essentially using Facebook as their own media network. Solution: Create a scalable platform with thousands of logins based on hierarchy for each corporate brand and each of their local properties. -Roll up data so Starwood can understand how fans are interacting with individual property pages. -Give properties a voice and a channel to communicate with fans while allowing corporate to push offers at once.
27. Helpful tips 23 Make the most of your assets Provide compelling fan-only content Keep it busy with FRESH content Get your fans to guide your content Ask questions! Don’t ignore your fans – they love you, love them back
Facebook is not another marketing channel, it is the marketing channel and it needs to be incorporated into everything you do in a holistic and systematic manner.
![FACEBOOK - The Business case Facebook is the “blue whale” of the internet ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)