A day in the life of a UX designer
As a designer myself I observe the world around me with attention and a critical eye. But apparently I am not the only one that it is looking for flawless experiences. I know lot of people that get frustrated with a badly designed product. Most of the time they blame themselves when actually the flaw is in the product they are using. User experience is not that unknown aspect of designing a product left only to the most forward-thinking companies to master. It is a logic-based process propped on the understanding of how people use and enjoy a product on a daily basis. As designers we need to think about the way users interact with their product in the field and provide the best possible experience based on the feedback. Your users expect that the product is not only functional and beautiful, but also able to proactively fulfill their needs. When it doesn’t, you may find that users feel stupid or even worse, cheated. This brings on the anger. Researchers estimate that by 2020 user experience will overtake price and product as the determining factor in purchasing decisions. So it is about time to understand what UX is and how you can give your customers the best experience ever. In this funny and colourful presentation I will talk about my personal experience with poorly designed products and how those examples could be applied to improve your design, whether is a website or an application.
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A day in the life of a UX designer
- 2. Art Directorcolours lover traveller lighthearted inspired fashionista Creative Thinker Italian dreamer cat lover sweets addict
- 3. OUR EXPERIENCE + COGNITIVE EMOTION 7 fundamental principles of design
- 4. MONDAY WHAT I LEARNT ABOUT DISCOVERABILITY
- 6. A SMALL NOTE The SOLUTION
- 7. DISCOVERABILITY 01 • The first impression counts • Design intuitive & Simple things LESSON LEARNT It is possible to determine what actions are possible and the current state of the device.
- 8. TUESDAY WHAT I LEARNT ABOUT AFFORDANCES
- 11. AFFORDANCES • DON’t HURT ANYONE • PERCEPTION IS IMPORTANT LESSON LEARNT 02 The relationship between the properties of an object and the capabilities of the agent to determine just how the object could possibly be used.
- 12. WEDNESDAY WHAT I LEARNT ABOUT SIGNIFIERS
- 14. SINGLE CALL BUTTON The SOLUTION CALL BUSY
- 15. SIGNIFIERS • PROVIDE CONTEXT • Provide cues • LESS IS MORE LESSON LEARNT Any sign or sound, any perceivable indicator that communicates appropriate behaviour to a person. 03
- 16. THURSDAY WHAT I LEARNT ABOUT MAPPINGS
- 18. HALL KITCHEN STAIRCASE BATHROOM STORAGE CLOSET LIVING ROOM LABELS The SOLUTION
- 19. MAPPING • Group objects IN A MEANINGFUL WAY • USE SPAtIAL CORRESPONDENCE • PRIORITISE INFORMATION LESSON LEARNT The relationship between the layout of the controls and the devices being controlled. 04
- 20. FRIDAY WHAT I LEARNT ABOUT FEEDBACK
- 23. FEEDBACK • Reduce DELAYS • communication is key • PLAN AND INFORM LESSON LEARNT The results of actions and the current state of the product or service. 05
- 24. SATURDAY WHAT I LEARNT ABOUT CONCEPTUAL MODELS
- 26. OUT OF THE WINDOW The SOLUTION
- 27. CONCEPTUAL MODELS • the user is not like you! • Switch shoes • Be Consistent LESSON LEARNT An explanation of how something works. 06
- 28. SUNDAY HOW I LEARNT ABOUT CONSTRAINTS
- 30. SPOT THE DIFFERENCES The SOLUTION
- 31. CONSTRAINTS • Present few choices • Suggest the DESIRED action • prevent errors (or redress Them) LESSON LEARNT Physical features of an object that limit its relationships with other objects, the operations that can be performed on it and the possible behavior. 07
- 32. OUR EXPERIENCE + COGNITIVE EMOTION The positive reinforcement Cycle
- 34. OUR EXPERIENCE +COGNITIVE EMOTION DISCOVERABILITY AFFORDANCE SIGNIFIERS MAPPING FEEDBACK CONCEPTUAL MODELS CONSTRAINTS APPEALING VALUABLE MEANINGFUL