Nous avons mis à jour notre politique de confidentialité. Cliquez ici pour consulter les détails. Cliquez ici pour consulter les détails.
Activez votre essai gratuit de 30 jours pour accéder à une lecture illimitée
Activez votre essai gratuit de 30 jours pour continuer votre lecture.
Télécharger pour lire hors ligne
As human being, when we use products, websites and applications we experience complex social and emotional responses.
These responses are not different from the one we experience when we interact with real people.
We are able to perceive -both in people and in things - personality traits and emotional signals, even when this was not
the designer’s intention. This is true even for typefaces.
90% of the design we encounter in our lives is typography. We are continuously exposed to it in our everyday life.
Unwittingly, typography has a great impact on how we act, interact and relate to objects.
It can set the mood, influence decisions and be used to tell stories. You can even perceive personality through typography.
This is why designers will often say that a typeface can express more than it writes.
Before even understanding why, we are attracted to and buy that specific brand of mayonnaise because the typeface
makes it look genuine and fresh. We love an advertising campaign because the typeface used is readable and friendly.
We even trust a brand because their logotype looks luxurious and reliable.
Our decisions can be completely influenced by the way we use typography, altering perception and triggering mental
process that lead to behavior.
Starting from the point of view of Donald Norman, author of the book Emotional Design, and from the book of Aaron Walter,
Designing for Emotion, through practical examples and lively interaction with the audience, I explore how typography
can create emotion, beauty, mood, pleasure, memorability but also frustration and rejection.
As human being, when we use products, websites and applications we experience complex social and emotional responses.
These responses are not different from the one we experience when we interact with real people.
We are able to perceive -both in people and in things - personality traits and emotional signals, even when this was not
the designer’s intention. This is true even for typefaces.
90% of the design we encounter in our lives is typography. We are continuously exposed to it in our everyday life.
Unwittingly, typography has a great impact on how we act, interact and relate to objects.
It can set the mood, influence decisions and be used to tell stories. You can even perceive personality through typography.
This is why designers will often say that a typeface can express more than it writes.
Before even understanding why, we are attracted to and buy that specific brand of mayonnaise because the typeface
makes it look genuine and fresh. We love an advertising campaign because the typeface used is readable and friendly.
We even trust a brand because their logotype looks luxurious and reliable.
Our decisions can be completely influenced by the way we use typography, altering perception and triggering mental
process that lead to behavior.
Starting from the point of view of Donald Norman, author of the book Emotional Design, and from the book of Aaron Walter,
Designing for Emotion, through practical examples and lively interaction with the audience, I explore how typography
can create emotion, beauty, mood, pleasure, memorability but also frustration and rejection.
Il semblerait que vous ayez déjà ajouté cette diapositive à .
Vous avez clippé votre première diapositive !
En clippant ainsi les diapos qui vous intéressent, vous pourrez les revoir plus tard. Personnalisez le nom d’un clipboard pour mettre de côté vos diapositives.La famille SlideShare vient de s'agrandir. Profitez de l'accès à des millions de livres numériques, livres audio, magazines et bien plus encore sur Scribd.
Annulez à tout moment.Lecture illimitée
Apprenez plus vite et de façon plus astucieuse avec les meilleurs spécialistes
Téléchargements illimités
Téléchargez et portez vos connaissances avec vous hors ligne et en déplacement
Vous bénéficiez également d'un accés gratuit à Scribd!
Accès instantané à des millions de livres numériques, de livres audio, de magazines, de podcasts, et bien plus encore.
Lisez et écoutez hors ligne depuis n'importe quel appareil.
Accès gratuit à des services premium tels que TuneIn, Mubi, et bien plus encore.
Nous avons mis à jour notre politique de confidentialité pour nous conformer à l'évolution des réglementations mondiales en matière de confidentialité et pour vous informer de la manière dont nous utilisons vos données de façon limitée.
Vous pouvez consulter les détails ci-dessous. En cliquant sur Accepter, vous acceptez la politique de confidentialité mise à jour.
Merci!