Bài presentation của tác giả Tomi Ahoen tại diễn đàn Vietnam MMA 2013

1. mAd Beyond Asia:
How the Rest of the
World Uses Mobile in
Marketing
Tomi T Ahonen
Author
Consultant
and
Twitter:
@tomiahonen
Twitter: @tomiahonen
www.tomiahonen.com

2. Consumer of Mobile
How are we using mobile
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

3. Mobile Disrupts Everything
• Bessie Lee CEO of WPP China spoke at MMA
Forum Asia in Singapore:
• 73% of Chinese use mobile as alarm
• 66% have broken up in China using mobile phones most of this is break-up by text message
• 60% would give up sex for a month
rather than go without mobile for a week
• In China, if your marketing budget
is limited - you go 100% mobile
Source: WPP Presentation at MMA Asia Forum August 2013
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

4. New Zealand Mobile Web
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Vodafone statistics at the annual Tel.Con conference:
74% check social networking from bed
41% check the mobile internet while on toilet
38% have settled bet by finding answer on phone
23% access the mobile internet from the beach
Source: Vodafone NZ presentation at Tel.Con in Auckland April 2012
The Truth is
In My Pocket
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

5. Acceptance of mAd Increasing
• An annual tracking poll by Harris of 2,000 US adults
is finding ever higher acceptance of mobile marketing
• When asked in 2009 for the first time, whether US
consumers would want permission-based mobile
alerts and offers, 26% said they would like it
• Now latest number is 45% would like it
• Finding is counter-intuitive, where
conventional wisdom suggested early
appeal of mobile ads was a short-term
fad, and would decrease over time
Source: GoMo News 15 Aug 2013
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

6. We Love Amazon Advertising
• Amazon is proof that its possible to ask for more ads
• Amazon recommendation engine learns what we
bought, and what we looked at, and gives us
advertising ("recommendations") based on what
other people who bought those books, also bought
• Amazon says 30% of sales from recommendations
• We love it so much - we ask for more
recommendations (ie ads!!!)
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

7. 28% Had Text Collision
• A consumer survey by Halifax Insurance in the UK
found that today 28% of British population admit to
having had a 'Text collision' ie they had walked into
somebody or something while walking and texting
• The previous number from a few years ago was 10%
Source: The Telegraph 24 July 2013
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

8. Mobile as 7th Mass Media
The Magical Money-Making Machine
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

9. The 7 Mass Media
1st mass medium Print 1500: books, newspapers, magazines
2nd medium Recordings 1890s: music, games, movies
3rd medium Cinema 1910s
4th medium Radio 1920s
5th medium TV 1950s
6th medium Internet 1995s
7th medium Mobile 2000s
Wikipedia page: Seven Mass Media
Source: Ahonen book Mobile as 7th of the Mass Media, 2008
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

10. Mobile Media $161 B in 2012
• Strategy Analytics counted the total value of mobile
media content to be161 Billion US dollars in 2012
• 14 Billion dollars of that (8.7%) was from advertising,
all rest was paid by the media audience
• Tomi comment: Note Strategy Analytics has revised
its count upwards, previously reported 150B and 11B
as the numbers for 2012
Source: Mobile Marketing Watch 18 June 2013
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

11. Mobile Has 9 Unique Benefits
1.
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Mobile is first personal mass medium
Permanently Connected
Always Carried
Built-in Payment Channel
Available at Creative Impulse
Has Most Accurate Audience Info
Captures Social Context of Consumption
Enables Augmented Reality
Offers Digital Interface (to real world)
Source: Tomi Ahonen book
The Insider's Guide to Mobile, 2011
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

12. AR and Print Media
• Layar now deployed digitizing newspaper ads. Their
solution lets any page be digitzed in 60 seconds
• Canadian local newspaper publisher Glacier Media
says they sell AR upgrades to print ads for 99 dollars
each, already earned 7.5 million Canadian dollars in
the first quarter of 2013
Source: Peter Kvarnstrom at WNC13 newspaper event, May 2013
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

13. Mobile is the
Magical Money-Making
Machine!
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

14. Marketing and Mobile
Beyond Mobile Advertising
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

15. Talk to Actual Consumers
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

16. 54K Messages to Obama
• President Obama used a 5 day window for teenagers
to send SMS text messages to the White House
under the campaign 'Text with the President'
organized by DoSomething.org.
• They received 54,500 SMS texts
• President Obama and Vice President Biden each
responded to one selected message daily, in person
Source: Textually 26 July 2013
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

17. Demonstrate It?
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

18. Wonderbra App: Strip the Girl
• In the battle vs Victoria's
Secret for the sexiest
lingerie brand, Wonderbra
launched smartphone AR
app called the Decoder
campaign, lets you strip
the fully-dressed model
from the live video, to see
which bra she is wearing
Source: PSFK 5 Oct 2012
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

19. Support Supply Chain
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

20. Hershey Cocoa Link
• Hershey has SMS based Cocoa Link in various
African languages from 2011, to help Cocoa farmers
• Over 100,000 farmers using Cocoa Link already.
Program will reach 750,000 farmers by 2017
• With Hershey's advice via SMS, farmers have
increased Cocoa yields by 15%-40%
Source mTrends Mobile Opportunities in Africa 2013
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

21. Inventory Management?
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

22. Finnair Mobile Check In
• Finnair started mobile check-in late in 2001. SITA &
Air Traveller World 2011 survey 4 continents
found 17% use mBoarding pass
• By 2010 Finnair
passed 50% of fliers using it
• Latest version by Book It offers Finnair instant upgrade:
After passenger checked in economy, offered instant
upgrades paid by credit card or frequent flier miles!
• 23% who received offer have used it for upgrade
Sources: SITA 2011, Book It 2013
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

23. Fulfillment?
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

24. UPS Reroutes Packages
• UPS allows packages to be redirected at the delivery
to any address for faster delivery, less uncollected
packages to have to try to deliver second time
Source: T-3 presentation at MMA Forum New York City, 8-10 May, 2013
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

25. Brand Extension?
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

26. Bud Light Sports Fan
• Bud Light app for the second screen. Questions live
while sports game is on TV, chances to win prizes
Source: Anheuser-Busch InBev presentation at MMA Forum New York May 2013
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

27. Loyalty Rewards
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

28. McDonalds Denmark - Coinoffers
• Daniel Lee of McDonalds spoke at MMA Forum Asia:
• McDonalds in Denmark offers Coinoffers loyalty via
QR codes and advertising
• Hunt for virtual coins in Copehagen, also in print
media, also get coins when buy McD products
• "Money grows on trees" - Coinoffers can be used to
pay for real McD food
• People would wait in front of TV to see
another McD ad so to get more coinoffers
• 10 Coinoffers buys you a burger
• "Mobile is a bridge between digital &
physical world, creating stronger
customer engagement"
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

29. And Finally Some Magic
The true power of mobile
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

30. Whose That Chick - In That Car?
• Finland's car-registration information has been
available via phone for years, including owner and
past history.
• Now a free iPhone and Android app will use
cameraphone image recognition to recognize the
license plate, then querie the database. Cost per
querie between 3-7 Euros depending on info
Source Kauppalehti 10 April 2013
FIN
TOM · 1007
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

31. Why Educators Love Mobile?
• PwC reports that mobile learning in Nigeria has seen
a 30% improvement in student academic
performance and 7% reduction in drop-out rates
• Similar numbers US profiency: K-Nect found 30%
• For drop-out rates even better: in US state of
Tennessee 8% and same by MoLeNet in the UK
Source: PwC Connected Lives 2013
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

32. CAM ON
Follow Tomi on Twitter and his blog..
Twitter @tomiahonen
communities-dominate.blogs.com
tomi@tomiahonen.com
www.tomiahonen.com
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

33. THANK
YOU
Thank you
Partners
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

34. Tomi T Ahonen, Author & Consultant
Competitiveness, Business Case, Marketing, and Profitability
"Service creation and marketing will be key to 3G," Ahonen said. Total Telecom 12 October 2000
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Provides workshops, training and consulting in how to
make money with mobile adn converged services.
The world's most prolific new mobile service evangelist,
has introduced over 1,000 new service concepts at
public conferences; is quoted in 120 books by his peers
Quoted in over 400 press stories in a dozen languages;
keynotes at over 300 major conferences on 6 continents;
his daily blog is syndicated on CNBC, NY Times, etc
Lectures at Oxford University on 3G and Convergence
Available as a motivational speaker at your event!
Read his bestsellers "Digital Korea", "Communities
Dominate Brands", “Mobile as 7th of the Mass Media”
etc
website:
e-mail:
blog:
twitter:
•
www.tomiahonen.com
tomi@tomiahonen.com
communities-dominate.blogs.com
@tomiahonen
Tomi's newest book "The Insider's Guide to Mobile"
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Earlier Tomi Ahonen has set up &
run Nokia’s 3G Business
Consultancy. Previously he
worked for 3 operators where he
created the world’s first fixedmobile service bundle and set a
world record for taking market
share from the incumbent
Twitter: @tomiahonen

35. Bonus Info
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

36. Mobile Internet: 1.6B Users
• TNS Survey of 48,000 mobile users in 57 countries
reported on mobile internet users. TomiAhonen
Consulting applied the percentages regionally:
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Advanced Asia-Pacific:
Western Europe:
North America:
Latin America:
Middle East:
Eastern Europe:
Developing Asia:
Africa:
51% = 191 M users
41% = 168 M users
40% = 135 M users
36% = 217 M users
34% = 86 M users
21% = 71 M users
16% = 597 M users
12% = 129 M users
• World total 40% = 1.6 B users
Sources: TNS Survey April 2012 and
TomiAhonen Consulting May 2012
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

37. Major Milestones Coming Soon
• TomiAhonen Mobile Forecast 2013-2017 gives
following dates of major milestones coming in mobile:
• Smartphones to sell 1B units annually by year 2013
• More people vote via SMS on TV shows than total TV
sets in world by year 2013
• Total handset sales to pass 2B annually by 2014
• More active users of SMS than humans alive 2014
(obviously this means many of us using 2+ accounts)
• Half of new phones sold to have touch screens 2014
• Half of internet users will never use a PC to access
the internet by 2014 (rest are mobile & PC users, and
diminishing slice of 'only PC' users)
Source: TomiAhonen Mobile Forecast 2013-2017 - see more at tomiahonen.com
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

38. Smartphones & 3G Users: by Region
3G Migration Rate Smartphone Penetration Rate
Latin America
Africa
Middle East
Asia developing
3G Penetration Rate
APAC advanced
Smartphone Migration
Europe East
Europe West
USA & Canada
0%
20%
40%
60%
80%
100%
Source TomiAhonen Phone Book 2012
Source: TomiAhonen Phone Book 2012 - see www.tomiahonen.com - eBook only 9.99 Euros
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

39. Largest 'Mobile' Companies
• TomiAhonen Consulting provides exclusive ranking of world's
largest corporations when measured by only their mobile
industry revenues (removing other revenues). The top 12 are:
1
China Mobile*, China
Operator
$77B
2
Verizon Wireless**, USA
Operator
$72B
3
Vodafone Mobile**, UK
Operator
$66B
4
AT&T Wireless**, USA
Operator
$58B
5
Telefonica Movil**, Spain
Operator
$55B
6
T-Mobile**, Germany
Operator
$49B
7
Orange Mobile**, France
Operator
$48B
8
Nokia Mobile**, Finland
Handsets
$45B
9
Apple iPhone**, USA
Smartphones $42B
10 Samsung Mobile**, S Korea
Handsets
$40B
11 NTT DoCoMo*, Japan
Operator
$38B
12 Telecom Italia Mobile**, Italy
Operator
$36B
*real company under this name, **virtual company with estimated revenues
Source: TomiAhonen Almanac 2012 - see more at www.tomiahonen.com
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

40. Tomi Ahonen Report
eBooks only via tomiahonen.com
TomiAhonen Mobile Forecast 2013-2017
86 pages, eBook format only, Sept 2013 - Cost only 99 Euro
TomiAhonen Consulting's forecast of the 110 most
requested mobile industry numbers is in ebook format. Table
of contents:
Chapter 1 - Intro (4 pages)
Chapter 2 - Size of Industry (8 pages) 3 charts, 7 tables
Chapter 3 - Customers (7 pages) 1 chart, 10 tables
Chapter 4 - Handsets Overall (10 pages) 6 charts, 8 tables
Chapter 5 - Handset Market Shares (25 pages) 24 charts
Chapter 6 - Mobile Data (18 pages) 15 charts, 15 tables
Chapter 7 - Smartphone Apps (2 pages) 1 chart, 1 table
Chapter 8 - Customer Types (5 pages) 3 charts, 3 tables
Chapter 9 - Annual Statistical Summaries (5 pages) 4 tables
More info see www.tomiahonen.com
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

41. Tomi Ahonen eBooks
eBooks only via tomiahonen.com
Pearls Vol 2: Mobile Social Networking
Foreword by Mark Curtis, CEO of Flirtomatic,
171 pages, eBook format only, April 2009 - Cost only 9.99 Euro
Tomi's second volume of "Pearls", has 50 case studies of
real world services around topics of mobile social
networking and digital communities covering all biggest
stories including Mixi, Mobage, Flirtomatic, Itsmy, Qik,
Twitter, Cyworld, Habbo, Mogi, Tohato, MTV, i-Report etc.
Pearls Vol 1: Mobile Advertising
Foreword by Russell Buckley, SVP Admob, Chairman Mobile
Marketing Association
171 pages, eBook format only, January 2009 - Cost only 9.99 Euro
Launching an eBook series of Tomi's "Pearls", this first
volume has 50 case studies of real world services around
topics of mobile advertising and marketing from 19 countries
including location-based, coupons, viral, advergaming etc
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

42. Tomi Ahonen eBooks
eBooks only via tomiahonen.com
Pearls Vol 3: Mobile Money
171 pages, eBook format only, June 2011 - Cost only 9.99 Euro
Tomi's third volume of "Pearls", has 50 case studies of real
world services around topics of mobile social money, mobile
payments, mobile banking and mobile wallets. Includes all
biggest stories such as Coca Cola, M-Pesa, NTT DoCoMo
Osaifu Keitai etc.
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

43. Tomi Ahonen eBooks
eBooks only via tomiahonen.com
Tomi Ahonen Almanac 2013
190 pages, eBook format only, February 2013 - Cost only 9.99 Euro
Comprehensive industry review and almanac with 93 tables,
charts and diagrams, covering all major aspects of the
mobile telecoms industry from handsets to services, from
customers to networks, from SMS text messaging to content
from mobile internet to mobile advertising.
"Whenever I need a stat, Tomi seems to have it, so I'd highly recommend this."
- Russell Buckley, MD Admob Europe, Chairman Mobile Marketing Association
"Speaking of statistics, Tomi Ahonen has put together the Tomi Ahonen Almanac as an eBook
for mobile nuts. In it, you can quickly find mobile penetration of say, Thailand, or that 51% of
the Earth's population has at least one cellphone, and one in 8 mobile walks around with 2
phones in their pockets!"
- Ricky "The Guru" Cadden at Symbian Guru
"Tomi Ahonen is the king of mobile statistics and knows more about the mobile space than
any one I know"
- Paul Poutanen founder and President of Mob4hire
"If you're interested in mobile statistics, you really need to pick up a copy of Tomi Ahonen's
Almanac. The Almanac is full of hard to find information."
- WAP Review
Copyright © Tomi T Ahonen 2013
Twitter: @tomiahonen
www.tomiahonen.com

44. Tomi Ahonen eBooks
eBooks only via tomiahonen.com
Tomi Ahonen Phone Book 2012
173 pages, eBook format only, September 2012 - Cost only 9.99
Euro
Complete update of the volume, data current to December
2012.
Comprehensive review and almanac of handset side of
mobile industry with 100 tables, charts and diagrams, with
all market shares, average sales prices, features, operating
systems etc for smartphones, dumbphones and major
brands in handsets.
It is the companion piece to highly popular TomiAhonen
Almanac.
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

45. Tomi Ahonen six hardcover books
all six hardcover books are available at Amazon
Mobile as 7th of the Mass Media, 2008
explains the media opportunities in mobile from music
and gaming to TV and social networking and even
internet and adertising. 322 pages.
Digital Korea, 2007 with Jim O'Reilly
is case study in digital convergence from the most
advanced information society of South Korea.
covers internet, TV, mobile, ecash, egoverment,
robotics, telematics, virtual reality etc 282 pages.
Communities Dominate Brands, 2005
with Alan Moore
first business book on social networking 280 pages.
3G Marketing, 2004, with Timo Kasper & Sara
Melkko is marketing handbook for mobile operators
M-Profits 2002
Still only complete business book for mobile, 360 p
Services for UMTS, 2002, with Joe Barrett was first
services and applications book for 3G, 373 pages
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

46. Tomi Ahonen Books:
2013 Mobile Forecast 2013-2017 (ebook: tomiahonen.com)
2013 TomiAhonen Almanac 2013 (ebook: tomiahonen.com)
2012 TomiAhonen Phone Book 2012 (ebook: tomiahonen.com)
2011 Pearls Vol 3: Mobile Money (ebook: tomiahonen.com)
2010 The Insider's Guide to Mobile (free ebook: lulu.com)
2009 Pearls Vol 2: Mobile Social Networking (ebook: tomiahonen.com)
2009 Pearls Vol 1: Mobile Advertising (ebook: tomiahonen.com)
2008 Mobile as 7th of the Mass Media (hardcover: futuretext)
2006 Digital Korea (hardcover: futuretext)
2005 Communities Dominate Brands (hardcover: futuretext)
2004 3G Marketing (hardcover: John Wiley)
2002 M-Profits (hardcover: John Wiley)
2002 Services for UMTS (hardcover: John Wiley)
see all Tomi T Ahonen's books with links at www.tomiahonen.com
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

47. Selected TomiAhonen Workshops
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Changing Customer Needs in Mobile Most requested workshop
currently, includes “steps” to addiction, “split” personalities, time to change..
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Mobile as 7th Mass Media Tomi's latest workshop discussing media
convergence and unique aspects of mobile. Also adopted for Oxford Univ.
•
Social Networking / Mobile Digital Communities based on his book
Communities Dominate Brands, may be run with SMLXL. Adopted for Oxford U.
•
New Mobile Service Creation From ideas to money-making, for mobile and
fixed, for operators, vendors, content partners etc, includes 6 M’s and Early 8
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Business of Mobile Telecoms (2G, 2.5G, 3G) Adopted for Oxford U
3G TV covering video and TV convergence with mobile. Adopted for Oxford U
Mobile Marketing and Advertising featuring "Engagement Marketing"
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Segmentation and Customer Understanding may be run with Xtract
Launch Marketing for 2.5G and 3G also adopted for Oxford University
MVNO, Revenue Sharing & Partnerships can include building a model
Forecasting and Business Modelling in Telecoms Popular workshop
Competitiveness in Telecoms Workshop form or competition simulation:
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Workshops are very cost-effective ! Write tomi@tomiahonen.com for more.
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

48. Tomi's Mobilista Primus Inter Pares TW List
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If you are in mobile and on Twitter, the 'must follow' Twitterati in addition to
@TomiAhonen are Tomi's Primus Inter Pares list:
@AjitJaokar - Ajit Jaokar author, CEO of Feynlabs and advisor to governments
@CarolineWIP - Caroline Lewko, author and CEO of WIP
@ChetanSharma - Chetan Sharma author, best view to US stats & industry
@Ew4n - Ewan MacLeod, editor of Mobile Industry Review
@FjordMark - Mark Curtis author ex CEO of Flirtomatic, now at Fjord
@ImpactMobile - Gary Schwartz author and CEO of Impact Mobile
@JMacDonald - JMac Jonathan MacDonald the author and superguru
@MadanRao - Madanmohan Rao author and MoMo director
@MobileDirect - Michael Becker author and MMA NY General Manager
@RussellBuckley - Russell Buckley author ex MMA Chair ex Google ex Admob
@TechnoKitten - Helen Keegan runs Swedish Beers
@Textually - Emily Turrettini editor of Textually and Ringtonia
@TonyFish - Tony Fish mobile author but also guru on digital identity & privacy
@Torgo - Daniel Appelquist author & mobile strategist now with Bluevia
@Wireless_Watch - Lars Cosh-Ishii editor Wireless Watch Japan, MoMo Tokyo
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen

49. The Guru's Bookshelf in Mobile:
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Mobile as 7th of the Mass Media, Tomi T Ahonen, 2008
Communities Dominate Brands Ahonen & Moore, 2005
My Digital Footprint, Tony Fish, 2010
Mobile Marketing Handbook (2nd ed), Kim Dushinski, 2012
Fast Shopper, Slow Store, Gary Schwartz, 2013
Mobile Advertising, Sharma, Herzog & Melfi, 2008
Digital Korea, Ahonen & O'Reilly, 2007
No Straight Lines, Alan Moore, 2011
Social Gaming, Schmid, Talos & Aguilina, 2013
Mobile Internet for Dummies, O'Farrell, Levine, et al 2008
Digital Money Reader, Dave Birch (ed), 2011
Next Generation Wireless Apps (2nd ed), Paul Golding, 2010
3G Marketing, Ahonen, Kasper & Melkko, 2004
...And of course The Dilbert Future by Scott Adams..
Copyright © Tomi T Ahonen 2013
www.tomiahonen.com
Twitter: @tomiahonen