PRESENTACION TOMADA PARA EXPOSICION DE CURSO DE INGLES

1. Advertisement and
publicity
MARIA DE LOURDES ORTIZ SANTAMARIA

2. ADVERTISEMENT
 Advertising is the preparation of visual and oral message and
their dissemination through paid media for the purpose of
making people aware of and favourably inclined towards a
product ,brand,service,institution,idea or point of view.
 It can be also described as the art of creating a demand for
an article or a service.

3. Characteristics of advertising
 Makes a non-personal presentation of goods
or services or ideas to group of persons.
 It carries the message about the quality and
utility of the goods or services
 Advertisement is sponsored and paid for.
 The idea behind it is to compel action in
accordance with the intent of the advertiser.

4. Purpose of
Advertising
 To give information regarding existence
 To create new demand for the product
 To instruct about the use of the product
 To make the selection of commodities easy
 To remove the doubt and confusion about the products
 To encourage consumer

5. Some basic function of
Advertising
 1. It encourage the prospective buyers to purchase the products.
2. It is indispensible in the introduction of a new product in the market.
3. It acts as a potent instrument in the hands of the manufacturer for
increasing the sales by creating permanent demand for the product.
4. It is considerably helpful in decreasing the number of middlemen.
5. It builds up the reputation of the produces hereby enhancing the goodwill
of the concern.
6. It educates the people in the use of new products and tell about the
different uses of the existing products.

6. Advantages of advertiseme
Advantages to manufacture
 Creates demand for new commodities
 Maintain demand level and increases goodwill
 Advantages to salesman
 Simplifies the work of salesman and increases profit
Advantages to consumers
 Increases personal satisfaction
 Guarantees good quality of commodities
 It saves consumers time
Advertisement to society
 Provide employment oppurtunity
 Increases income of the newspaper

7. Disadvantages
 It increases price
 Consumers desire do not remain stable
 False advertisement
 Possibility of wrong purchase increases
 Encouragement to luxury
 Excessive expenditure on competition

8. Publicity
 Generating news about a product or service in the media
 Publicity is the deliberate attempt to manage the public's
perception of a subject.
 The subjects of publicity include people (for example,
politicians and performing artists), goods and services,
organizations of all kinds, and works of art or entertainment.

9. Purpose of publicity
 Favorable publicity increase the credibility and result in
building faith in the product or company where as
unfavorable publicity will result in creating doubt in the
mind of people for the product or the company.
 Favourable publicity increase the demand and unfavorable
publicity decrease the demand.

10. Effects of bad publicity
 Loss of trust from the public
 Effects on sale i.e reduces the sale of the product
 Possibility to fall in investigation
 Financial loss
 Cease-and-Desist Orders of the company

11. Some criteria to distinguish
publicity and advertisement
 The extent of truth is greater in publicity as compared to advertising
 Advertising is always related to business while publicity may be moral, social
and political also.
 Most of the times in advertising social responsibility ignored while in publicity
special focus is given on social responsibility
 Advertising is paid form of ideas, goods and services while publicity is not paid
by sponsor.