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Startup PR
That Works
USING "BREADCRUMBS"TO ESTABLISH
THOUGHT LEADERSHIP AND
ACCELERATE GROWTH
email me: chikodi@moonshotpr.com
Chikodi Chima Founder of Moonshot
Former staff reporter at VentureBeat & TNW
Helped start...
Why Do
Startups
Need PR?
Why Do
Startups
Need PR?
BRAND BUILDING
PR enhances executive profiles and attracts
talent to the organization
SIGNALING
P...
When Is
PR A Bad
Idea?
When Is
PR A Bad
Idea?
NO BANDWIDTH
No point person to drive messaging, respond
to inbound interest
NO PRODUCT/MARKET FIT
...
What Are
Breadcrumbs?
What Are
Breadcrumbs?
BREADCRUMBS ARE THE WORDS
AND IDEAS YOUR CUSTOMERS
USE TO COMMUNICATE THEIR
PAIN
Breadcrumbs express...
Why Use
Breadcrumbs?
Breadcrumbs help you follow ideas to an
audience where you can be a customer
champion
Breadcrumbs all...
Finding Your
Breadcrumbs
Proper Nouns
Pending Legislation
Product Lines or Services
Jargon
Case Study Atrium is the tech-enabled law firm�for
high-growth companies.
Founded by Justin Kan, former Y
Combinator partn...
JUSTIN KAN�
Too many articles across topics
TWITCH�
Audience for Twitch is too broad post-
acquisition by Amazon
CRUISE AU...
Case Study
Flow Kana is the top-selling cannabis
brand in California
Flow Kana recently raised $125M Series
B--the largest...
PRIVATEER HOLDINGS�
Newsworthy investment of $80M from
PayPal founder prior to launch
EAZE�
Well-funded startup offering o...
Questions?
Schedule your free 45-minute PR Audit today
Email: Chikodi@moonshotPR.com
THANK YOU!
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Startup PR That Works: Using Breadcrumbs to Establish Thought Leadership and Accelerate Growth

Attracting media attention to your brand is hard when you're a startup. Using "breadcrumbs" will help you identify the reporters, and readers who care about your product, and what you can say to them to convert prospects into customers, investors and strategic partners.

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Startup PR That Works: Using Breadcrumbs to Establish Thought Leadership and Accelerate Growth

  1. 1. Startup PR That Works USING "BREADCRUMBS"TO ESTABLISH THOUGHT LEADERSHIP AND ACCELERATE GROWTH
  2. 2. email me: chikodi@moonshotpr.com Chikodi Chima Founder of Moonshot Former staff reporter at VentureBeat & TNW Helped startups raise more than $400M Clients are regularly featured in: TechCrunch Fast Company Bloomberg Businessweek VentureBeat Business Insider
  3. 3. Why Do Startups Need PR?
  4. 4. Why Do Startups Need PR? BRAND BUILDING PR enhances executive profiles and attracts talent to the organization SIGNALING PR signals investors, strategic partners and potential acquirers CUSTOMER ACQUISITION PR done well is an important marketing channel for driving sales
  5. 5. When Is PR A Bad Idea?
  6. 6. When Is PR A Bad Idea? NO BANDWIDTH No point person to drive messaging, respond to inbound interest NO PRODUCT/MARKET FIT PR can't polish a turd NO STORY You can't articulate a reason why anyone should care about your company/product
  7. 7. What Are Breadcrumbs?
  8. 8. What Are Breadcrumbs? BREADCRUMBS ARE THE WORDS AND IDEAS YOUR CUSTOMERS USE TO COMMUNICATE THEIR PAIN Breadcrumbs express belonging�
  9. 9. Why Use Breadcrumbs? Breadcrumbs help you follow ideas to an audience where you can be a customer champion Breadcrumbs allow you to maintain relevance and grow your media footprint when your startup is not generating its own news
  10. 10. Finding Your Breadcrumbs Proper Nouns Pending Legislation Product Lines or Services Jargon
  11. 11. Case Study Atrium is the tech-enabled law firm�for high-growth companies. Founded by Justin Kan, former Y Combinator partner and� co-founder of Twitch Atrium has raised $75M, 500 clients and employs nearly 200 people in less than two years
  12. 12. JUSTIN KAN� Too many articles across topics TWITCH� Audience for Twitch is too broad post- acquisition by Amazon CRUISE AUTOMATION� Unproven technology relevant to reporters who cover early-stage innovations. Daniel Kan co-founder. Breadcrumbs
  13. 13. Case Study Flow Kana is the top-selling cannabis brand in California Flow Kana recently raised $125M Series B--the largest cannabis funding in the US
  14. 14. PRIVATEER HOLDINGS� Newsworthy investment of $80M from PayPal founder prior to launch EAZE� Well-funded startup offering on- demand delivery with major ambitions Breadcrumbs
  15. 15. Questions?
  16. 16. Schedule your free 45-minute PR Audit today Email: Chikodi@moonshotPR.com
  17. 17. THANK YOU!

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