4. Requirements
• Final projects will consist of building your own
full-featured website
• Your site must have:
o Home page
o Sublevel pages
o Web Form
o Navigation
o Images
o Content
• Must be able to click from page to page within
the site
5. Ideas
• You must pick a topic or subject of focus
for your final project website
• A good idea would be to create your own
online zine, or webzine:
o ATA Webzine
o Stretcher Magazine
o Other Zine
o The Bold Italic
4
6. Process
• Strategy
• Design
• Development
• Production
• Launch
• Validation
7. Timeline
March April May Last day of class
9 16 23 30 6 13 20 27 4 11 18 25
Strategy Present final projects
(two days)
Design
Site development
Production
8. Timeline
March April May Last day of class
9 16 23 30 6 13 20 27 4 11 18 25
Strategy Present final projects
(two days)
Design
Validation
Site development
Present
revisions
Production
9. Deliverables
March April May Last day of class
9 16 23 30 6 13 20 27 4 11 18 25
Strategy Present final projects
Research and discovery (creative brief, user personas) (two days)
Design
Interaction design (sitemap, wireframes)
Validation
Visual design (moodboard, page comps)
Usability testing (revisions)
Site development
Prototyping (Text-only HTML)
Present
Layout and styling (CSS) revisions
User interface dev (images and backgrounds)
Production
Page production (add final content and images)
10. Strategy
Letʼs think about Strategy to help us
understand what we want to learn during
research.
• Marketing Research
‣ Is there a viable market for my product or service?
‣ Where are the best markets?
• User Research
‣ How do users use my product or service?
‣ Why do they use it?
‣ What are my usersʼ goals? 7
11. Research & Discovery
During the Research & Discover phase we want to
learn about our the product or service and learn about
our usersʼ goals
• Letʼs ask a few questions to help us think about this:
‣ Who/What?
‣ How much?
‣ Where?
‣ When?
‣ How?
‣ Why?
Inspiration: The Back of the Napkin, by Dan Roam 8
12. Creative Brief
One page that describes:
• Project summary
• Goals and mission of the site
• Primary audience
• Site features
15. 1st draft of a manifesto: Remapping
cyberspace
For the moment, what "we" desire is to:
• remap the hegemonic cartography of cyberspace;
• “politicize" the debate;
• develop a multicentric theoretical understanding of the
(cultural, political and aesthetic) possibilities of new
technologies;
• exchange a different sort of information (mythopoetical,
activist, performative, imagistic);
• do all this with humor, inventiveness and intelligence
–Guillermo Gómez-Peña from Virtual Barrio @ The Other
Frontier
17. Zapatista Movement
• Revolutionary uprising in Mexico in
opposition to the Free Trade Agreement
• Abstained from using weapons after their
initial uprising, used performance tactics and
media attention to survive
• Communiques were posted on their website,
incredibly, from the jungles of Chiapas
• Struggle against to neoliberalism and
globalization
More info: Wikipedia entry on Zapatistas 17
18. McLibel
• 1990, McDonalds sued 5 volunteers of
Greenpeace London for libel
• Dave Morris and Helen Steel defended
themselves in a highly publicized trial
• McSpotlight – website created to cover the
case (and archive the history)
Further reading: Noami Kleinʼs book No
Logo
19. McLibel McFacts
• Feb 16, 1996, McSpotlight site launched
‣ More than a million hits in the first month
• Became one of the longest running trials in
British history
• Wall Street Journal, Activists put McDonald's on
Grill
• Although Morris and Steel lost the case,
McDonaldʼs dropped their claim for costs and
injunction
• In 2000, Morris and Steel brought the UK to the
European Court of Human Rights over unfair
libel laws. In 2005, the court ruled in their favor.
20. Internally: “We don't sell nutrition and
people don't come to McDonald's for
nutrition”
Publicly: “Every time you eat at
McDonald's, you'll eat good, nutritious
food.”
21. Confidential Operations Manual:
“Ronald loves McDonald's and
McDonald's food. And so do children,
because they love Ronald. Remember
children exert a phenomenal influence
when it come to restaurant selection.”
22. More McFacts uncovered during
• McDonaldʼs spies infiltrated Greenpeace
and other organizations
• McDonald's is responsible for the
destruction of rainforest in Central and
South America, to make way for cattle
pasture
27. Homework due March 23
• Write a Creative Brief
‣ Use the Creative Brief template
• Read the Chapter 6: Page Structure in Web
Style Guide online
• Iʼll be out next week. Youʼll have a substitute!
So be nice.
“When we began to dialogue with US artists working with new technologies, we were perplexed by the fact that when referring to cyber-space or the net, they spoke of a politically neutral/raceless/genderless and classless "territory" which provided us all with "equal access", and unlimited possibilities of participation, interaction and belonging, specially "belonging"(in a time in which no one feels that they "belong" anywhere). (*2) Yet there was never any mention of the physical and social loneliness, or the fear of the "real world" which propells so many people to get on line and pretend they are having "meaningful" experiences of communication or discovery. To them, the thought of exchanguing identities in the net and impersonating other genders, races or ages, without real (social or physical) consecuences seemed extremely appealing and liberating, and by no means, superficial or escapist. Some feminist colleagues have expressed to me the fact that for women "exchanguing genders" in the net can be both "liberating" and transgresive.”
“...Given the existing "compassion fatigue" regarding political art and art dealing with mattters of race and gender, it was hard to not see this feel-good phylosophy(or better said theosophy) as an attractive exit from the acute social and racial crisis afflicting the U.S.”
“Artist-made CD-roms and web pages can perform an extremely vital educational function: they can function as community "memory banks" ("encyclopedias chicanicas"), sites for encounter, dialogue, complicity, and exchange; and virtual bases of operation and action.”
o    In 1990, McDonald’s infiltrated and sued Greenpeace volunteers for handing out leaflets.o    McLibel support campaign in solidarity to raise money for Helen Steel and Dave Morriso    February 16, 1996 launched the McSpotlight website from a laptop connected to a mobile phone outside of McDonald’s in Central London.  More than 1 million hits in the first month.o    Trial verdict on June 19, 1997. Steel and Morris lose the case and refuse to pay 60,000 pounds, but McDonald’s dropped their claim for costs to avoid further bad PR.  Longest running trial in English history.
o    Started in 1998 as an email group by Joan Blades and Wes Boydhttp://en.wikipedia.org/wiki/Moveon
