An overview of Humana's consumer-centered philosophy on designing for health (vs. managing sickness). Created and presented by Paul Puopolo, Tony Tomazic and Greg Matthews in November 2009
What’s the underlying strategy that drives the innovation center ?An industry problem that we need to make our problem, if it’s going to get fixed:Industry business are all seeking differentiationWe have a uniformly poor public image across our industryTypically do not radically innovate new solutions to the industry business modelBecause there’s inefficient function within a broken infrastructure – and the problem is blamed on “the system”A consumer-facing perception that focuses on sickness and death.How to build relationships that extend to life and happiness?Strategic development: Consumerism
To us, it means changing the focus from what WE think consumers ought to be doing, and start looking at what consumers already care about and enjoy. We need to GO WHERE THEY ARE. Join THEIR groups. Play THEIR games. Listen to THEIR stories. It’s a different philosophy of design that puts . . .Consumers in the center
This is the screen that the student will see upon login: a full view of the race track, with each of the buses (in order of race progress). Players have the ability to update their status message, similar to other social communities like Facebook and Twitter. This message is broadcasted out to their peers. There are 11 tracks from all four corners of the world: White House, Machu Picchu, Serengheti Park, Eiffel Tower, Sydney Opera House, Easter Island, Great Wall of China, Golden Gate Bridge, Great Sphinx, Taj Majal, and Mauna Key.
This includes all of the data as of June 9, 2009.% increase in physical activity is calculated by comparing the activity levels during the challenge to the activity levels during the baseline prior to the challenge.
The G-Force movie promotion and online game for kids is underway today – in partnership with Disney, we’re testing our own version of an activity game for kids, which includes viral media, active play, user-generated content, and family engagement.
Office prototypes and new ideas are around the corner.We want to try out new technology, and see if it has potential for a successful business model.Just a few that we’re currently testing:FishTankWii controller Jump-Rope challengeE-Tiles
We have a bikesharing program . . . We tested it by taking it to the political conventions, dropping 1,000 bikes into Denver and Minneapolis . . .
The results across the conventions were amazing.We brought the experience home to Louisville for the IdeaFest in late 2008.Notice the states of origin for the riders at each location. These were locals. The visiting population influenced the overall ride statistics, but the overwhelming number of riders came from the area around the bike stations. This was important, and gave us…
And we’re doing more all the time. We’re working with the best in the business and looking for more partners. So we created a web site to talk about what we doWinning accolades from both within and outside our industry, this “open innovation” approach to business development is creating discussions with people we’d never have had the chance to speak with.
Every Innovation Center employee has a fish in the virtual tankThey’re powered by our stepsWhen we exercise together, our fish school together and do cool stuffDon’t know what we’ll do with it yet, but it’s a fun experiment
We don’t have anything to do with twittervisionBut we think its cool, and that the market is ripe for more social toolsSo we’re building some that we’ll be using ourselves and giving away
We don’t have anything to do with twittervisionBut we think its cool, and that the market is ripe for more social toolsSo we’re building some that we’ll be using ourselves and giving away
Every Innovation Center employee has a fish in the virtual tankThey’re powered by our stepsWhen we exercise together, our fish school together and do cool stuffDon’t know what we’ll do with it yet, but it’s a fun experiment
We don’t have anything to do with twittervisionBut we think its cool, and that the market is ripe for more social toolsSo we’re building some that we’ll be using ourselves and giving away
We had to create a platform for Humana to understand social mediaWe think in stories and pictures, so we created a Metaphor for how we’ll use social mediaThe Town SquareEvery department has a “lot” on the town squareThey can build whatever kind of “social media building” is going to best serve their needs (and their stakeholders)We have a library and a commons area where we share everything
Example of “Being 2.0”Instead of taking meeting minutes, we live-tweetThen the tweetstream becomes the minutes
This has gotten us some nice noticeHumana is beginning to be seen as a cool, transparent health companyStill have a long way to go, but this is a taste of our goal
We’re looking to be a part of a consumer-centered social revolution in health . . . Come and join us.
Mobile, social games will be hugeSo we’re building some