Mainland Chinese consumers are different from the rest of us – they speak Mandarin and Cantonese. Otherwise, the Chinese consumer is a global consumer. Watch the video for evidence that staying true to yourself is the best way to succeed in China.

1. THERE IS ONLY
the global consumer.
ONE KIND OF
CHINESE CONSUMER:

2. “嘿嘿, NYC ~”
#FOREIGNLOVE
In the ‘80s, China opened its doors to the West, ushering
in an era of utter intoxication and obsession.

3. Over thirty years later, we see a Chinese
consumer more “ ” than…
well…
Westerners themselves.

4. SO BEFORE SWITCHINGYOUR BUSINESS MODELTO A
“
OR LOTS OF … RED
SEE HOWTHE PIONEERS CRACKEDTHE SYSTEM:

5. KFC’s commercials in China not
only mirror those back home…
They even re-introduce
KFC as a quasi Chinese
creation that adheres to
Western norms…

6. “In Beijing, a
grande latte goes
for about $4.80—or
a dollar more
than what it costs
in the United
States…”
-The Atlantic,
September 2013
!
“Starbucks appeals
to younger generations
who fantasize about
Western coffee
culture as a symbol of
modern lifestyle… the
“Starbucks
Experience” makes
them feel cool and
trendy…”
-Forbes, 2012
So, build an ecosystem that is authentically YOU.

7. “Zara is a global company
that doesn’t act locally…
in 2013, China surpassed
France to become its
second-largest in terms of the
number of stores (142).”
-Bloomberg Businessweek,
November 2013

8. “(The EHS Academy)
training is fundamental
to GE's success…it
allows us to form long-
term, strategic
relationships with local
suppliers, enabling them to
make a bigger
contribution to GE's
business growth in
China…”
- Lucent Lu, Sourcing Leader,
NBC Universal, China
“For GE, supporting
the same
environment, health,
& safety (EHS)
standards of its
Chinese suppliers is
critical to upholding
the company's
reputation.”
-GE Citizenship

9. As Chinese consumers continue to embrace the West,
Chinese companies have no choice but to follow suit…
…plastering their ads with foreign faces.

10. SO REMEMBER,
CHINESE LIKEYOU FOR YOU,
NOTYOUR SINO-FIED SELF.
No more compromises. If you build it, they will come.
We promise.