20:20 talk about ARG Alternate Reality Games

1. Alternate Reality Games Tim Waters [email_address] Labyrinths?

2. “ Platformless gaming” “ takes your life and converts it to entertainment space” “ you play it as yourself” "Collaborative storytelling process” “ Massively-scaled collaboration, it can't be solved alone” "Characters believe that they are real" “ Have you see the film “Game” starring Michael Douglas?” What is an ARG?

3. Narrative Intense player involvement Real-time Evolves according to players Characters actively controlled by PMs Players interact directly with characters, solve stuff, and often work as a community. Multimedia: TV, billboards, twitter, plane banners, telephones, email and mail and websites etc etc. What is an ARG?

4. but its not really Trad Viral Marketing A Hoax A Stand Alone “Experience” Easy to do!

5. Cross Media video telephone radio newspaper websites twitter poster campaigns Plane banners Goes both ways! (very web2.0) Post IRC IM

6. Puzzles Riddles Challenges Missions Events Gameplay

7. commercial grass roots promotional free Many different Rabbit Hole / Trailhead

9. AI The Beast

10. lonelygirl15 OpAphid

11. Players FAIL!

12. Perplexcity

13. Manchester Live multiplayer text adventure game

14. Perplexcity

15. The Lost Ring

16. The Lost Ring

17. TINAG this is not a game players: “keep it real” designers: “everything works like reality” The Curtain

18. Serious Business! world without oil International cooperation educational corporate team building

19. adhoc designed to work in group shared experience male & female social Hardcore minority Casual majority Community

20. Alternate Reality Gaming Play the Lost Sport! Draw labyrinth Blindfold someone. This is “the runner”. Put the runner at the center of a labyrinth. Make the runner escape! The walls of the labyrinth are made up of teammates. The walls hum to guide the runner.