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CASE STUDY METHOD
Introduction to Case Study Method
• Case study method is one of the most common methods of teaching in
west and in many premier institutes in India.
• The instructor gives a Case document to the participants / students to
study, analyze and discuss.
• This helps the students/participants in enhancing their reading,
analytical, strategic planning and implementation skills and
application of learning of domain knowledge in real life situations.
Types of Case Studies
• Enterprise level
• Organization level
• Function level
i.e. marketing, finance, production, IT etc.
• Success Story
• Cases of Failures
• Cases regarding mergers and acquisitions
• Subject related case studies
Marketing, Finance, HR, etc.
Advantages of Case Study Method
• Advantages are millions..
To name a few..
-Develops strong reading skills
-Develops analytical skills
-Develops logical thinking
-Develops strategic planning skills
-Facilitates learning regarding analysis
of impact of decisions taken
-Facilitates enhanced domain learning
experience
Advantages
-Develops coherence(യ ോജിപ്പ്) in the thought processes
-Develops good communication skills
-Develops confidence and art of public speaking
-Develops all the skills and confidence that is required at
the time of placements
-Develops thinking, planning and implementation skills
How to solve a case study
• Read
Read, Visualize, Realize and Analyze
Think
Think about alternatives?
What went wrong?
Why did it happen?
What is to be done?
What should have been done?
• Focus on:
the various data, graph and events.
the major reasons of success /failure.
different types of Analysis
SWOT Analysis
PEST Analysis
Financial Analysis
Ratio Analysis and any other.
Analysis
Economic Analysis
Industry Analysis
Company Analysis
Financial Analysis
Analysis of Products and Services
Analysis of Strategy
Environmental Analysis
External and Internal
Process of Case Analysis
• Reading the case
• Highlighting the key facts, figures, events, strategies,
success or failures.
• Analyzing the economy and the various dimensions of
business environment
• Analyzing the Industry in which the company is operating
• Analyzing the various products and services.
Software Development Case Study
How the customers imagined it?
How the customers described it?
How the salesperson thought they
wanted?
How the salesperson told them it would
be?
How the architect designed it?
How development believed the
Architect was describing?
what development began to build ?
what marketing envisioned and
The deadline
What the initial budget could buy?
What happened when management
The New Approach
Portion of original code that can be used
Development has a working prototype
far behind schedule
What the testers did to it?
Development Cycle and Costs
The final product after a few more
iterations of the process
How the project was documented?
Areas to focus
• Data, facts, and figures
• Industry reports
• Macro and micro-economic statistics
• Company financials
• Industry financials
• Industry life cycle
• Economic life cycle
• Product life cycle
• Other allied topic
Analysis of the case
• Analyse the facts
• Think on various alternatives
• Evaluate the various alternatives in the light of the
various resource constraints
• Chalk out the financial implications
• Do the cost benefit analysis
• Chalk out the funding / financing possibilities.
Presentation of the case
• Make a good power point presentation
• Support it with graphs and charts
• Support it with statistical data and analysis
• Present the recommended ideas, and solutions and the
preferably the concept note and detailed action plan.
• Recommend the various functional strategies
• Recommend the precautions to be taken in the process of
implementation of your suggested solution
Solution (s)
• Remember that there may be multiple solutions to a
case.
• Have an open mindset while presenting a solution.
• Your solution must not be affected by your pre-
conceived notions about success or failure.
• Give solutions that are relevant and can be
practically implemented.
Definitions of Case Study and Experiment:
Experiment: An experiment refers to a research method where there are
two specific groups or else variables that are used to test a hypothesis.
Case Study: A case study is a research method in which the researcher
explores the subject in depth.
Characteristics of Case Study and Experiment:
Variables:
Experiment: In an experiment, there are two variables, one independent variable, and a
dependent variable.
Case Study: In a case study, the above feature cannot be explored as it is not testing the
correlation between two variables
Hypothesis:
Experiment: In an experiment, a hypothesis is being tested to proof the
correlation between two variables.
Case Study: In a case study it is not so; it only explores a subject in depth.
Manipulation of Variables:
Experiment: An experiment involves manipulating the variables to test
the hypothesis.
Case Study: In a case study it is not so, as it is not testing any
hypotheses.
Data:
Experiment: An experiment mostly provides quantitative data.
Case Study: A case study provides qualitative data.
Usage:
Experiment: Experiments are used in natural sciences.
Case Study: Case studies are mostly used in social sciences.
There are two different approaches to case studies
Type 1: The Analytical Approach
The case study is examined in order to try and understand what has happened and why.
It is not necessary to identify problems or suggest solutions.
Type 2: The Problem-Oriented Method
The case study is analysed to identify the major problems that exist and to suggest
solutions to these problems.
A successful case study analyses a real life situation where existing
problems need to be solved. It should:
Relate the theory to a practical situation
Identify the problems
Select the major problems in the case
Suggest solutions to these major problems
Recommend the best solution to be implemented
Detail how this solution should be implemented
Case study method

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Case study method

  • 2. Introduction to Case Study Method • Case study method is one of the most common methods of teaching in west and in many premier institutes in India. • The instructor gives a Case document to the participants / students to study, analyze and discuss. • This helps the students/participants in enhancing their reading, analytical, strategic planning and implementation skills and application of learning of domain knowledge in real life situations.
  • 3. Types of Case Studies • Enterprise level • Organization level • Function level i.e. marketing, finance, production, IT etc. • Success Story • Cases of Failures • Cases regarding mergers and acquisitions • Subject related case studies Marketing, Finance, HR, etc.
  • 4. Advantages of Case Study Method • Advantages are millions.. To name a few.. -Develops strong reading skills -Develops analytical skills -Develops logical thinking -Develops strategic planning skills -Facilitates learning regarding analysis of impact of decisions taken -Facilitates enhanced domain learning experience
  • 5. Advantages -Develops coherence(യ ോജിപ്പ്) in the thought processes -Develops good communication skills -Develops confidence and art of public speaking -Develops all the skills and confidence that is required at the time of placements -Develops thinking, planning and implementation skills
  • 6. How to solve a case study • Read Read, Visualize, Realize and Analyze Think Think about alternatives? What went wrong? Why did it happen? What is to be done? What should have been done?
  • 7. • Focus on: the various data, graph and events. the major reasons of success /failure. different types of Analysis SWOT Analysis PEST Analysis Financial Analysis Ratio Analysis and any other.
  • 8. Analysis Economic Analysis Industry Analysis Company Analysis Financial Analysis Analysis of Products and Services Analysis of Strategy Environmental Analysis External and Internal
  • 9. Process of Case Analysis • Reading the case • Highlighting the key facts, figures, events, strategies, success or failures. • Analyzing the economy and the various dimensions of business environment • Analyzing the Industry in which the company is operating • Analyzing the various products and services.
  • 10. Software Development Case Study How the customers imagined it?
  • 11. How the customers described it?
  • 12. How the salesperson thought they wanted?
  • 13. How the salesperson told them it would be?
  • 14. How the architect designed it?
  • 15. How development believed the Architect was describing?
  • 19. What the initial budget could buy?
  • 20. What happened when management
  • 22. Portion of original code that can be used
  • 23. Development has a working prototype far behind schedule
  • 24. What the testers did to it?
  • 26. The final product after a few more iterations of the process
  • 27. How the project was documented?
  • 28. Areas to focus • Data, facts, and figures • Industry reports • Macro and micro-economic statistics • Company financials • Industry financials • Industry life cycle • Economic life cycle • Product life cycle • Other allied topic
  • 29. Analysis of the case • Analyse the facts • Think on various alternatives • Evaluate the various alternatives in the light of the various resource constraints • Chalk out the financial implications • Do the cost benefit analysis • Chalk out the funding / financing possibilities.
  • 30. Presentation of the case • Make a good power point presentation • Support it with graphs and charts • Support it with statistical data and analysis • Present the recommended ideas, and solutions and the preferably the concept note and detailed action plan. • Recommend the various functional strategies • Recommend the precautions to be taken in the process of implementation of your suggested solution
  • 31. Solution (s) • Remember that there may be multiple solutions to a case. • Have an open mindset while presenting a solution. • Your solution must not be affected by your pre- conceived notions about success or failure. • Give solutions that are relevant and can be practically implemented.
  • 32. Definitions of Case Study and Experiment: Experiment: An experiment refers to a research method where there are two specific groups or else variables that are used to test a hypothesis. Case Study: A case study is a research method in which the researcher explores the subject in depth.
  • 33. Characteristics of Case Study and Experiment: Variables: Experiment: In an experiment, there are two variables, one independent variable, and a dependent variable. Case Study: In a case study, the above feature cannot be explored as it is not testing the correlation between two variables Hypothesis: Experiment: In an experiment, a hypothesis is being tested to proof the correlation between two variables. Case Study: In a case study it is not so; it only explores a subject in depth.
  • 34. Manipulation of Variables: Experiment: An experiment involves manipulating the variables to test the hypothesis. Case Study: In a case study it is not so, as it is not testing any hypotheses. Data: Experiment: An experiment mostly provides quantitative data. Case Study: A case study provides qualitative data.
  • 35. Usage: Experiment: Experiments are used in natural sciences. Case Study: Case studies are mostly used in social sciences.
  • 36. There are two different approaches to case studies Type 1: The Analytical Approach The case study is examined in order to try and understand what has happened and why. It is not necessary to identify problems or suggest solutions. Type 2: The Problem-Oriented Method The case study is analysed to identify the major problems that exist and to suggest solutions to these problems.
  • 37. A successful case study analyses a real life situation where existing problems need to be solved. It should: Relate the theory to a practical situation Identify the problems Select the major problems in the case Suggest solutions to these major problems Recommend the best solution to be implemented Detail how this solution should be implemented