1. Local Search & Mobile
Presented by:
Michael Dorausch, DC
@chiropractic

2. #convergence
Convergence (logic), the notion that a
sequence of transformations come to
the same conclusion, no matter what
order they are performed in.

3. #desktop
Here we do research and make educated
decisions as to what local businesses
we want to interact with.

4. Q: When seeking a new
local Primary Doctor,
would you be more
likely to search via
desktop or mobile?

5. Q: When seeking a new
local Primary Doctor,
would you be more
likely to search via
desktop or mobile?

6. Q: When seeking a new
local Primary Doctor,
would you be more
likely to search via
desktop or mobile?

7. Q: When seeking a new
local Primary Doctor,
would you be more
likely to search via
desktop or mobile?

8. Q: Going on a Hawaii
Vacation, would you
book your hotel via
desktop or mobile?

9. Q: Going on a Hawaii
Vacation, would you
book your hotel via
desktop or mobile?

10. #desktop

11. #desktop

12. #mobile
Here we put our research to work, using
mobile devices to help us reach local
destinations.

13. Q: You're in Hawaii and
friend gets eaten by a
shark. Tweet it? Video
via Mobile? Call 911?
Research "shark bites"
on Desktop?

14. Q: You're in Hawaii and
friend gets eaten by a
shark. Tweet it? Video
via Mobile? Call 911?
Research "shark bites"
on Desktop?

15. Q: What model mobile
phone do you have and
who provides the
default map app on it?

16. Q: What model mobile
phone do you have and
who provides the
default map app on it?

17. Q: What model mobile
phone do you have and
who provides the
default map app on it?

18. #mobile

19. #get-it-now
If the search query originates from
mobile, best (quality) may lose to
nearby (location).

20. Q: When searching for pizza
from your mobile, do you
seek best or closest?

21. Q: When searching for pizza
from your mobile, do you
seek best or closest?
• @lyndseo: Closest pizza place name
that I recognize
• Closest=location
• Recognize=branding
• Location + brand = FTW!

22. Location+Branding+Trust
• closest=location
• recognize=branding
• reviews=trust
• Must have 2 of 3 to Win!
• 3 of 3 Wins BIG!

23. Q: When was last
time you recall
using mobile
phone to locate
a place to eat?

24. Q: When was last
time you recall
using mobile
phone to locate
a place to eat?

25. Q: When was last time you
recall using mobile phone to
locate a place to eat?
• two weeks ago (while traveling)
• one week ago
• this past weekend (3 days ago)
• three days ago
• two days ago
• one day ago
• this morning

26. Q: Has a lack of 5-Star
Reviews and/or social
media presence
prevented you from
purchasing gasoline at
your local fuel stop?

27. # centroid
“Centroid Battle for Las Vegas”
3 Part Series on Local Search
michaeldorausch.com

28. #centroid
The geographical center alternates when
using desktop vs. mobile, providing 2
different sets of results.

29. #centroid

30. #centroid

31. #centroid

32. Best vs. Local

33. Q: Would you travel 50 miles?

34. Q: Would you travel 50 miles?
• For best pizza, sushi, steaks
• For best haircut, nail salon, dentist
• For best chiropractor in Los Angeles
• For best friend

35. QR Codes

36. #convergence
Convergence (logic), the notion that a
sequence of transformations come to
the same conclusion, no matter what
order they are performed in.

37. Get Connected
• @chiropractic
• planetc1@gmail.com
• http://michaeldorausch.com/
• http://planetchiropractic.com/