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Social Media: Just US? An international perspective

Two engineers from Austin are preparing a world trip with a purpose: understand what users outside of the USA do with their social networks and find business or social innovations being invented outside of the USA that can create value for the Social Media community.

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Social Media: Just US? An international perspective

  1. A World Trip with a Purpose. Templates Product Camp – August 2010 Christian Leman & Joseph Halverson Follow us on Twitter: SMedia_JustUS
  2. Who are we? Christian Leman Joseph Halverson After a significant experience managing IT projects Joseph graduated with honors from the University in international groups (Arcelor, Danone) in Europe of Texas at Austin in Mechanical Engineering, and in the USA, Christian transitioned to the high where he was exposed to work environments both tech industry as CTO of Anysteel, a startup with in the USA (Flowserve) and in Europe operations in Europe and in South Korea. In 2001, (Schlumberger in Paris, France). Since 2007, he co-founded and eventually became CEO of Joseph has been an environmental consultant for Axessio, a 50-specialist consultancy for IT due Trinity Consultants, a leading air quality specialty diligences and technical value assessments. In firm and has worked in several states, including 2007, he joined SoftThinks, a French and American California and Texas for major clients such as software company, as COO. Now a permanent US ExxonMobil, Samsung, and Union Pacific Rail resident, he is creating Axessio USA in Austin, TX. Road. Currently, Joseph is working and applying to Christian holds a Master of Computing Engineering various schools to enroll in an MBA/JD dual degree from Supélec (partner of Georgia Tech in Europe) program for the Fall of 2011. and an MBA from the University of Chicago Booth School of Business with high honors.
  3. Creating Value 2. Bringing value back to Austin 1. Delivering value where we go Meeting Social Media Users, Entrepreneurs and Experts outside of the USA,  to learn about business and social innovations being invented,  to connect those entrepreneurs to the US Social Media business community,  to share with the Austin community our learning and the ideas that are transferable and can create value in the USA.
  4. Most of us probably agree that Social Media is a global phenomena. Templates Your own sub headline 72% of the global internet population is now active on social networks 74% of Facebook users are not American. 78% of Wikipedia articles are non-English. Brazilians are more active on social networks than Americans.
  5. Social networks are used everywhere
  6. Social networks are used everywhere and, Facebook remains best known.
  7. Current players have solid positions because there is room for just a couple of SN in your life. Adoption time Product Customer Operational Innovation relationship Excellence 84% of users are only member of a personal website 13% have also member of a professional website
  8. And positions seem well established because Social Networks are “sticky” (and addictive?) More existing users have no intention to deactivate/switch/add membership.
  9. 80% of users in US owned websites based on the 189 Social Networks listed in Wikipedia. Over 1.2 Billion Users participate in Social Networks owned by US companies.
  10. It looks like the USA has won another high-tech battle. Best Hardware Best Desktop Software Best Search Engine Best Social Networks
  11. It looks like the USA has won another high-tech battle. Why? Probably because it is just the most efficient economy. 1 Talented and educated workforce 2 Efficient consumer market 3 Efficient capital market
  12. Even if the next (r)evolution is likely to happen quickly… … Social Media is probably here to stay.
  13. So… Social Media has already acquired an apparent maturity. Templates Your own sub headline 74% of Facebook users are outside of the USA. US Social Media companies “owned” 80% of global users. Player positions are relatively solid in the social media space. Social Media is here to stay as an innovation.
  14. Is the Social Media battle really over? Has Asian and Middle Eastern Audiences fully tapped? Penetration of Facebook Facebook (tan) and Others • Several regions with very large populations have still huge growth potential • Emergence of local players remains possible in those countries
  15. Where is the value? and, the Revenue??? Facebook Estimated Value: $11b Google Market Cap : $155b Social Media is still searching for business opportunity.
  16. Innovation may come from elsewhere Centralized vs. Decentralized innovation. Hardware, Software and Search Social Media offers more space Engines are mostly invented for decentralized innovation. centrally and distributed.
  17. Innovation may come from elsewhere Centralized vs. Decentralized innovation. Social Media is not disconnected from real life. Interactions are happening locally.
  18. Innovation may come from elsewhere Centralized vs. Decentralized innovation. Since 74% of the Users are now outside of the USA, it is likely that breakthrough innovation and business opportunities are getting invented outside of the USA. Creation of business and social value that can be transferable to the USA and/or elsewhere. Facebook Platform Statistics as of May 2010 • More than one million developers and entrepreneurs from more than 180 countries • More than 550,000 active applications currently on Facebook Platform • Every month, more than 70% of Facebook users engage with Platform applications • More than 250,000 websites have integrated with Facebook Platform • More than 100 million Facebook users engage with Facebook on external websites every month Not even talking about Social Media on Mobile Apps…
  19. Probably not! Some of our Questions 1 Why is the US the 2 What do users 3 Are there any most successful at outside of the US business or social inventing and do with their innovations being leveraging social social networks? invented outside networks? of the USA? How do they relate Is it going to last? to the American Are some of them culture through transferable? new interactive media?
  20. A World Trip with a Purpose. Templates Your own sub headline Oct. 15th, 2010 to Jan. 15th, 2011
  21. Objectives in each country Social Media is about Listening. Users Entrepreneurs Scholars Interviews Survey Brainstorming Filming
  22. Sourcing the contacts Social Media is about Networking. Personal Networks Social Networks IC2 institute EO/YPO local chapters UT Alumni Network ChicagoBooth Alumni Network
  23. Creating Value 2. Bringing value back to Austin 1. Delivering value where we go
  24. SXSW Mission Statement for 2011 Your own subfor face-to-face encounters has only …the need headline grown. The value of meeting people to share ideas and do business is what makes SXSW work. SXSW is a yearly reintroduction to the passion and artistry required to produce meaningful creations that can engage the imagination of a global audience… -Roland Swenson, SXSW Managing Director
  25. SXSW Accelerator A contest developed to showcase interactive technology Accelerator Program Aimed at companies that have not launched their interactive technology yet. In 2010, ~two hundred companies submitted their web-based products. Strengths • Helped companies expand their audience • Network with industry leaders, and • Learn about funding options Weaknesses • Mostly US and Western European participation Our Goal: Get more international companies to participate to SXSW Accelerator
  26. SXSW Interactive Panel An opportunity to showcase interactive knowledge gained from the “Road Trip with a Purpose.” Interactive Panel • In 2010, ~three hundred panel presentations were presented. • SXSW Interactive is specifically looking for more advanced-level ideas, as well as more sessions that cover technical issues. • Interested in seeing more solo and dual presentations. • Panels picked by a combination of participants, industry experts, and SXSW staff to maximize panels selected. Our Goal: Share our learning
  27. Social Media Breakfast Expanding the network around the world SMB • The Social Media Breakfast was founded by Bryan Person in August 2007 as an event where social media experts and newbies alike come together to eat, meet, share, and learn. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, and online social networkers are all welcome to attend. • The breakfast series began in Boston and has now spread to 40 cities throughout the United States and around the world. (Singapore: only SMB outside of North America) Our Goal: Plant the seed to get new SMBs created around the world.
  28. Other ways to create value We are working on several other ideas to create value during the trip: • A documentary in partnership with UT RTF (Film) Department • A partnership with a Venture Capitalist (VC) focusing on Social Media to facilitate the assessment of the startups we are going to meet
  29. How you can help us Share feedback and ideas to create more 1 value in the USA and abroad, during the trip Introduce us to contacts (startups, VCs, Scholars), in the 2 US or abroad, willing to participate in the research Introduce us to companies/organizations willing 3 to support the project* * (win/win relationship ideal, financially or in-kind; including carbon offsets, accommodation, airline fares).
  30. Sources • "Socialnomics: How Social Media Transforms the Way We Live and Do Business“ by Erik Qualman • “Social Media Revolution 2” - http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/ • "The New Community Rules: Marketing on the Social Web“ by Tamar Weinberg • "Groundswell: Winning in a World Transformed by Social Technologies“ by Charlene Li; Hardcover • "Twitterville: How Businesses Can Thrive in the New Global Neighborhoods“ by Shel Israel • “Social networks around the world 2010” by Insight Consulting http://www.slideshare.net/stevenvanbelleghem/social-networks-around-the-world-2010 • http://www.alexa.com for traffic ranks • Google Finance and Wikipedia for company information: http://en.wikipedia.org/wiki/List_of_social_networking_websites • http://www.checkfacebook.com/ • http://www.sxsw.org/ • http://www.socialmediabreakfast.com/ • http://www.vincos.it/world-map-of-social-networks/
  31. THANK YOU! Befriend us on Facebook: Christian Leman and Joseph Halverson Follow us on Twitter: SMedia_JustUS
  32. sponsors