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Big Data: Big Numbers Bigger Questions, A presentation at Big Data Week

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Chloe Thomas

This is a presentation by Simon Spyer from Conduit at the London Big Data Week. Conduit are Data Value Architects. We transform business through the application of data. Find out more at www.conduitltd.com and @UkConduit.

BusinessNews & Politics
1 of 23
Big Data: Big numbers, Bigger questions © Conduit Marketing Ltd www.conduitltd.com @UkConduit
Who are you? © Conduit Marketing Ltd www.conduitltd.com @UkConduit
Big Data for Business 3© Conduit Marketing Ltd www.conduitltd.com @UkConduit
Knowing customers is a basic business principle © Conduit Marketing Ltd www.conduitltd.com @UkConduit
And a basic marketing principle “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” © Conduit Marketing Ltd www.conduitltd.com @UkConduit
Big data is everywhere © Conduit Marketing Ltd www.conduitltd.com @UkConduit
7 It’s powerful but inaccessible © Conduit Marketing Ltd www.conduitltd.com @UkConduit
8 And difficult to know where to start 8 © Conduit Marketing Ltd www.conduitltd.com @UkConduit
Business fundamentals haven’t changed © Conduit Marketing Ltd www.conduitltd.com @UkConduit
Finding the Big number © Conduit Marketing Ltd www.conduitltd.com @UkConduit
© Conduit Marketing Ltd www.conduitltd.com @UkConduit
12© Conduit Marketing Ltd www.conduitltd.com @UkConduit
13© Conduit Marketing Ltd www.conduitltd.com @UkConduit
You have to start with defining the Big question 14© Conduit Marketing Ltd www.conduitltd.com @UkConduit
Our approach 15© Conduit Marketing Ltd www.conduitltd.com @UkConduit
The Big Data opportunity for Business 16© Conduit Marketing Ltd www.conduitltd.com @UkConduit
17© Conduit Marketing Ltd www.conduitltd.com @UkConduit
18 Alignment & Ownership © Conduit Marketing Ltd www.conduitltd.com @UkConduit
19 Performance management © Conduit Marketing Ltd www.conduitltd.com @UkConduit
21 The challenge facing Big Data © Conduit Marketing Ltd www.conduitltd.com @UkConduit
3 Tips Define the question Minimum viable data Data, people, process then technology 22© Conduit Marketing Ltd www.conduitltd.com @UkConduit
23 Any Questions? © Conduit Marketing Ltd www.conduitltd.com @UkConduit
Get in touch conduitltd.com @UkConduit © Conduit Marketing Ltd www.conduitltd.com @UkConduit

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Big Data: Big Numbers Bigger Questions, A presentation at Big Data Week