2. OVERVIEW
Audrey Magazine continues it’s tradition of bringing
together the diverse community for a night of fashion,
fantasy, and fun. Special musical performances and
celebrity guests on the red carpet also provide a
vibrant setting for the runway show.
AUDIENCE
This year, Audrey Magazine expects to draw 1500+
diverse celebrities, business and industry
professionals, male and female, ages 21-44. Being
the leading Asian American Lifestyle Magazine,
Audrey event also brings out many of the prominent
Asian Americans. According to the Pew Research
Center (June 2012), Asian Americans are the highest-
income, best-educated and fastest-growing ethnic
group in the United States with over $600 billion in
purchasing power.
Audrey Magazine invites you to join the Jet Set at the
historic Barker Hangar for Audrey’s Night Out 2012.
3. THE VENUE: BARKER HANGER
The historic Barker Hangar at the Santa Monica Airport is known as one of Southern California’s premier venues.
The 35,000+ square foot hangar is one of the biggest and most versatile venues in Los Angeles, making it uniquely
situated for events as diverse as concerts, awards shows, trade shows and gala dinners as well as video and film
shoots. Adjacent exterior areas for tenting, parking and support facilities total over 97,000 square feet.
BARKER HANGER has been host to BARNEYs Annual Sale, TEEN CHOICE AWARDS, Macy's PASSPORT, and
recently LEA MICHELLE and ANNE HATHAWAY for VH1's broadcast of Do Something Awards.
4. MEDIA & MARKETING COVERAGE
Pre- and Post-Event Coverage
PRINT, ONLINE & TELEVISION
• Audrey and KoreAm Magazine and website
• Social Media Engagement(Facebook, Twitter), top
YouTube personalities, Influential fashion blogs
• Coverage in television (Myx TV, MNET, LA18, CBS2/
KCAL9, etc.) and websites /blogs (Angry Asian Man,
Pacific Rim Video Press, AllKpop)
• Advertisements and coverage in Life, US Weekly,
Variety, OK Magazine, Getty Images, California
Apparel News, Korea Times
COMMUNITY & INDUSTRY OUTREACH
• Invitations to celebrities, VIP guests and Audrey and
KoreAm subscribers
• Partner organizations such as CAPE (Coalition of
Asian Pacifics in Entertainment), Asian Professionals
Exchange, ABL (Asian Business League) and ABA
(Asian Business Association)
BUSINESS INTELLIGENCE
• Microsoft Mobile Data Collection for Brand consumer
engagement
• Customized Film Content Interviews with Television
Correspondent
• Placement and Onsite Activation
Total reach: 3 to 1 with 10 million combined data
6. PAST CELEBRITIES AND VIP GUESTS
Lindsay Price, Priscilla Ahn, Leonardo Nam, Far East Movement, Sharon Leal, Justin Chon, Yul Kwon, Bai Ling, Rex
Lee, James Kyson Lee, Joy Osmanski, Tamlyn Tomita, Jack Yang, Joseph Vincent, Nikki Soohoo, Ally Maki, C.S.
Lee, Kaba Modern, Amy Ryder, Michelle Phan, David Choi, Dumbfoundead, Jack Yang, PK
8. PUBLIC RELATIONS, MEDIA AND EVENT PRODUCTION: DB3 | SG
This year, Audrey has partnered with DB3 | SG to assure maximum exposure and coverage of the event.
DB3 is a Los Angeles based Creative Consultancy Group. DB3 has been covered in US Weekly, LIFE, People, Boston Globe,
Variety, OK Magazine (to name a few). For showcase activation in California we utilize premier locations such as Trump
National, Beverly Hilton, Rodeo Drive, Terranea Resort, Del Mar and Annenberg and Getty Trust estates.
Song Group Inc. (“SG”) provides a holistic platform of services to bridge the cultural and business gap in development,
sourcing, marketing, branding, and merchandising for businesses in entertainment, fashion, and technology.
DB3 and SG established a 'collaborative' DB3 | SG that provides a cost effective solution to bring press coverage, media, and
notables. Advertisers and Brands utilize our services because we go direct to celebrities and press with our experience and
industry relationships. We are a Turn-key Special Event Property providing select brand partners elaborate production, on
site publicity and direct access to influential people in entertainment. We will create an exclusive environment where our
sponsors may organically activate on-site, seed celebrity talent, generate millions of media impressions and network with
key members of the entertainment industry.
Please refer to www.db3agency.com for visuals and press coverage under Showcases (press and getty links). Please
review under Communications and Experiential section our filmed and digital representations and branding with Panasonic
Beijing Olympics, Warner Bros films, Mitsubishi walk through Experience, and Visa (Credit) Campaign.
9. SPONSORSHIP PACKAGES
TITLE SPONSOR: $50,000
• Naming rights to event
• VIP tickets for 20 guests
• Exclusive showcasing of company/product
• Exclusive 30-second commercial spot before runway
show
• Exclusive sponsor logo on runway backdrop and
projection screens
• Exclusive sponsor logo on red carpet photo backdrop
• Exclusive opportunity to obtain audience contact
information (e.g. raffles, drawings, etc.)
• Premium signage throughout venue
• Premium logo on invitations
• Premium logo on all event advertisements and
promotions
• Product distribution in VIP gift bag
• Special mention as Title Sponsor in Audrey’s event
feature story
• Mention in all press materials
• Two double-page ad in Audrey Magazine
• One double-page ad in KoreAm Journal
9
10. SPONSORSHIP PACKAGES
PRESENTING SPONSOR: $50,000
• Naming rights to event
• VIP tickets for 20 guests
• Exclusive showcasing of company/product
• Exclusive 30-second commercial spot before runway
show
• Exclusive sponsor logo on runway backdrop and
projection screens
• Exclusive sponsor logo on red carpet photo backdrop
• Exclusive opportunity to obtain audience contact
information (e.g. raffles, drawings, etc.)
• Premium signage throughout venue
• Premium logo on invitations
• Premium logo on all event advertisements and
promotions
• Product distribution in VIP gift bag
• Special mention as Title Sponsor in Audrey’s event
feature story
• Mention in all press materials
• Two double-page ad in Audrey Magazine
• One double-page ad in KoreAm Journal
11. SPONSORSHIP PACKAGES
OFFICIAL COSMETIC PARTNER:
(GOLD SPONSOR $25,000)
• VIP seating at fashion show for 10 guests
• Showcasing of company/product Premium
signage throughout venue
• Logo on invitations
• Product distribution in event gift bag
• Mention in Audrey’s event feature story
• Mention in all press materials
• One full-page ad in Audrey magazine
12. SPONSORSHIP PACKAGES
GOLD SPONSOR $25,000 SILVER SPONSOR $15,000
• VIP seating at fashion show for 10 guests • VIP seating at fashion show for 8 guests
• Showcasing of company/product Premium • Showcasing of company/product Signage
signage throughout venue • Logo on invitations
• Logo on invitations • Product distribution in event gift bag
• Product distribution in event gift bag • Mention in Audrey’s event feature story
• Mention in Audrey’s event feature story • Mention in all press materials
• Mention in all press materials
• One full-page ad in Audrey magazine
AUTO SPONSOR $25,000 EXOTIC CAR SPONSOR $10,000
• VIP seating at fashion show for 10 guests • VIP seating at fashion show for 7 guests
• Showcasing of multiple vehicles at venue • Showcasing of one (1) vehicle at venue
• Showcasing of company/product Signage • Showcasing of company/product Signage
• Logo on invitations • Logo on invitations
• Product distribution in event gift bag • Product distribution in event gift bag
• Mention in Audrey’s event feature story • Mention in Audrey’s event feature story
• Mention in all press materials • Mention in all press materials
13. SPONSORSHIP PACKAGES
VIP LOUNGE/GREEN ROOM SPONSOR BEVERAGE SPONSOR $3,500
$10,000 • Brand representation: Provide all alcohol, drinks &
mixers, staff and equipment for 3 stations
• VIP seating at fashion show for 7 guests
• VIP seating at fashion show for 5 guests
• Exclusive sponsorship of VIP Lounge or Green
• Signage at venue
Room
• Logo on invitations
• Product distribution in event gift bag
• Product distribution in event gift bag
CORPORATE SPONSOR $5,000
• VIP seating at fashion show for 5 guests HORS D’OEUVRES SPONSOR $3,500
• Signage at venue
• Brand representation: Provide all hors d’oeuvres,
• Product distribution in event gift bag
napkins, staff and equipment for 3 stations
• VIP seating at fashion show for 5 guests
• Signage at venue
COMMUNITY SPONSOR $1,000 • Logo on invitations
• VIP seating at fashion show for 2 guests • Product distribution in event gift bag
• Signage at venue
• Product distribution in event gift bag
14. For additional information or assistance with any event details, please contact:
Mark Dayoub | markd@db3productions.com
Esther Song | es@songgroupinc.com
James Ryu | james@audreymagazine.com
Eugene Choi | eugene@audreymagazine.com
Audrey Magazine
17000 S. Vermont Ave., Suite A
Gardena, CA 90247
Tel (310) 769-4913
Fax (310) 769-4903
www.audreymagazine.com