Audrey’s Night Out 2012 Sponsorship Deck

Eugene Choi
Eugene ChoiSenior VP Business Development at Collab à Collab, Inc.
Audrey’s Night Out 2012 Sponsorship Deck
OVERVIEW
Audrey Magazine continues it’s tradition of bringing
together the diverse community for a night of fashion,
fantasy, and fun. Special musical performances and
celebrity guests on the red carpet also provide a
vibrant    setting    for  the      runway      show.



AUDIENCE
This year, Audrey Magazine expects to draw 1500+
diverse    celebrities, business    and     industry
professionals, male and female, ages 21-44. Being
the leading Asian American Lifestyle Magazine,
Audrey event also brings out many of the prominent
Asian Americans. According to the Pew Research
Center (June 2012), Asian Americans are the highest-
income, best-educated and fastest-growing ethnic
group in the United States with over $600 billion in
purchasing power.

Audrey Magazine invites you to join the Jet Set at the
historic Barker Hangar for Audrey’s Night Out 2012.
THE VENUE: BARKER HANGER
The historic Barker Hangar at the Santa Monica Airport is known as one of Southern California’s premier venues.
The 35,000+ square foot hangar is one of the biggest and most versatile venues in Los Angeles, making it uniquely
situated for events as diverse as concerts, awards shows, trade shows and gala dinners as well as video and film
shoots. Adjacent exterior areas for tenting, parking and support facilities total over 97,000 square feet.

BARKER HANGER has been host to BARNEYs Annual Sale, TEEN CHOICE AWARDS, Macy's PASSPORT, and
recently LEA MICHELLE and ANNE HATHAWAY for VH1's broadcast of Do Something Awards.
MEDIA & MARKETING COVERAGE
Pre- and Post-Event Coverage

PRINT, ONLINE & TELEVISION
• Audrey and KoreAm Magazine and website
• Social Media Engagement(Facebook, Twitter), top
  YouTube personalities, Influential fashion blogs
• Coverage in television (Myx TV, MNET, LA18, CBS2/
  KCAL9, etc.) and websites /blogs (Angry Asian Man,
  Pacific Rim Video Press, AllKpop)
• Advertisements and coverage in Life, US Weekly,
  Variety, OK Magazine, Getty Images, California
  Apparel News, Korea Times

COMMUNITY & INDUSTRY OUTREACH
• Invitations to celebrities, VIP guests and Audrey and
  KoreAm subscribers
• Partner organizations such as CAPE (Coalition of
  Asian Pacifics in Entertainment), Asian Professionals
  Exchange, ABL (Asian Business League) and ABA
  (Asian Business Association)

BUSINESS INTELLIGENCE
• Microsoft Mobile Data Collection for Brand consumer
  engagement
• Customized Film Content Interviews with Television
  Correspondent
• Placement and Onsite Activation

Total reach: 3 to 1 with 10 million combined data
DEMOGRAPHIC
PAST CELEBRITIES AND VIP GUESTS
Lindsay Price, Priscilla Ahn, Leonardo Nam, Far East Movement, Sharon Leal, Justin Chon, Yul Kwon, Bai Ling, Rex
Lee, James Kyson Lee, Joy Osmanski, Tamlyn Tomita, Jack Yang, Joseph Vincent, Nikki Soohoo, Ally Maki, C.S.
Lee, Kaba Modern, Amy Ryder, Michelle Phan, David Choi, Dumbfoundead, Jack Yang, PK
PAST MODELS
PUBLIC RELATIONS, MEDIA AND EVENT PRODUCTION: DB3 | SG
This year, Audrey has partnered with DB3 | SG to assure maximum exposure and coverage of the event.
DB3 is a Los Angeles based Creative Consultancy Group. DB3 has been covered in US Weekly, LIFE, People, Boston Globe,
Variety, OK Magazine (to name a few). For showcase activation in California we utilize premier locations such as Trump
National, Beverly Hilton, Rodeo Drive, Terranea Resort, Del Mar and Annenberg and Getty Trust estates.
Song Group Inc. (“SG”) provides a holistic platform of services to bridge the cultural and business gap in development,
sourcing, marketing, branding, and merchandising for businesses in entertainment, fashion, and technology.
DB3 and SG established a 'collaborative' DB3 | SG that provides a cost effective solution to bring press coverage, media, and
notables. Advertisers and Brands utilize our services because we go direct to celebrities and press with our experience and
industry relationships. We are a Turn-key Special Event Property providing select brand partners elaborate production, on
site publicity and direct access to influential people in entertainment. We will create an exclusive environment where our
sponsors may organically activate on-site, seed celebrity talent, generate millions of media impressions and network with
key members of the entertainment industry.
Please refer to www.db3agency.com for visuals and press coverage under Showcases (press and getty links). Please
review under Communications and Experiential section our filmed and digital representations and branding with Panasonic
Beijing Olympics, Warner Bros films, Mitsubishi walk through Experience, and Visa (Credit) Campaign.
SPONSORSHIP PACKAGES

TITLE SPONSOR: $50,000
•   Naming rights to event
•   VIP tickets for 20 guests
•   Exclusive showcasing of company/product
•   Exclusive 30-second commercial spot before runway
    show
•   Exclusive sponsor logo on runway backdrop and
    projection screens
•   Exclusive sponsor logo on red carpet photo backdrop
•   Exclusive opportunity to obtain audience contact
     information (e.g. raffles, drawings, etc.)
•   Premium signage throughout venue
•   Premium logo on invitations
•   Premium logo on all event advertisements and
    promotions
•   Product distribution in VIP gift bag
•   Special mention as Title Sponsor in Audrey’s event
    feature story
•   Mention in all press materials
•   Two double-page ad in Audrey Magazine
•   One double-page ad in KoreAm Journal




                                                          9
SPONSORSHIP PACKAGES

PRESENTING SPONSOR: $50,000
•   Naming rights to event
•   VIP tickets for 20 guests
•   Exclusive showcasing of company/product
•   Exclusive 30-second commercial spot before runway
    show
•   Exclusive sponsor logo on runway backdrop and
    projection screens
•   Exclusive sponsor logo on red carpet photo backdrop
•   Exclusive opportunity to obtain audience contact
    information (e.g. raffles, drawings, etc.)
•   Premium signage throughout venue
•   Premium logo on invitations
•   Premium logo on all event advertisements and
    promotions
•   Product distribution in VIP gift bag
•   Special mention as Title Sponsor in Audrey’s event
    feature story
•   Mention in all press materials
•   Two double-page ad in Audrey Magazine
•   One double-page ad in KoreAm Journal
SPONSORSHIP PACKAGES

OFFICIAL COSMETIC PARTNER:
(GOLD SPONSOR $25,000)

• VIP seating at fashion show for 10 guests
• Showcasing of company/product Premium
  signage throughout venue
• Logo on invitations
• Product distribution in event gift bag
• Mention in Audrey’s event feature story
• Mention in all press materials
• One full-page ad in Audrey magazine
SPONSORSHIP PACKAGES

GOLD SPONSOR $25,000                            SILVER SPONSOR $15,000
  • VIP seating at fashion show for 10 guests     • VIP seating at fashion show for 8 guests
  • Showcasing of company/product Premium         • Showcasing of company/product Signage
    signage throughout venue                      • Logo on invitations
  • Logo on invitations                           • Product distribution in event gift bag
  • Product distribution in event gift bag        • Mention in Audrey’s event feature story
  • Mention in Audrey’s event feature story       • Mention in all press materials
  • Mention in all press materials
  • One full-page ad in Audrey magazine




AUTO SPONSOR $25,000                            EXOTIC CAR SPONSOR $10,000
  • VIP seating at fashion show for 10 guests     • VIP seating at fashion show for 7 guests
  • Showcasing of multiple vehicles at venue      • Showcasing of one (1) vehicle at venue
  • Showcasing of company/product Signage         • Showcasing of company/product Signage
  • Logo on invitations                           • Logo on invitations
  • Product distribution in event gift bag        • Product distribution in event gift bag
  • Mention in Audrey’s event feature story       • Mention in Audrey’s event feature story
  • Mention in all press materials                • Mention in all press materials
SPONSORSHIP PACKAGES

VIP LOUNGE/GREEN ROOM SPONSOR                    BEVERAGE SPONSOR $3,500
$10,000                                          • Brand representation: Provide all alcohol, drinks &
                                                   mixers, staff and equipment for 3 stations
• VIP seating at fashion show for 7 guests
                                                 • VIP seating at fashion show for 5 guests
• Exclusive sponsorship of VIP Lounge or Green
                                                 • Signage at venue
  Room
                                                 • Logo on invitations
• Product distribution in event gift bag
                                                 • Product distribution in event gift bag


CORPORATE SPONSOR $5,000
• VIP seating at fashion show for 5 guests       HORS D’OEUVRES SPONSOR $3,500
• Signage at venue
                                                 • Brand representation: Provide all hors d’oeuvres,
• Product distribution in event gift bag
                                                   napkins, staff and equipment for 3 stations
                                                 • VIP seating at fashion show for 5 guests
                                                 • Signage at venue
COMMUNITY SPONSOR $1,000                         • Logo on invitations
• VIP seating at fashion show for 2 guests       • Product distribution in event gift bag
• Signage at venue
• Product distribution in event gift bag
For additional information or assistance with any event details, please contact:

                      Mark Dayoub | markd@db3productions.com
                      Esther Song | es@songgroupinc.com
                       James Ryu | james@audreymagazine.com
                      Eugene Choi | eugene@audreymagazine.com


                              Audrey Magazine
                         17000 S. Vermont Ave., Suite A
                              Gardena, CA 90247
                              Tel (310) 769-4913
                              Fax (310) 769-4903
                           www.audreymagazine.com
1 sur 14

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Audrey’s Night Out 2012 Sponsorship Deck

  • 2. OVERVIEW Audrey Magazine continues it’s tradition of bringing together the diverse community for a night of fashion, fantasy, and fun. Special musical performances and celebrity guests on the red carpet also provide a vibrant setting for the runway show. AUDIENCE This year, Audrey Magazine expects to draw 1500+ diverse celebrities, business and industry professionals, male and female, ages 21-44. Being the leading Asian American Lifestyle Magazine, Audrey event also brings out many of the prominent Asian Americans. According to the Pew Research Center (June 2012), Asian Americans are the highest- income, best-educated and fastest-growing ethnic group in the United States with over $600 billion in purchasing power. Audrey Magazine invites you to join the Jet Set at the historic Barker Hangar for Audrey’s Night Out 2012.
  • 3. THE VENUE: BARKER HANGER The historic Barker Hangar at the Santa Monica Airport is known as one of Southern California’s premier venues. The 35,000+ square foot hangar is one of the biggest and most versatile venues in Los Angeles, making it uniquely situated for events as diverse as concerts, awards shows, trade shows and gala dinners as well as video and film shoots. Adjacent exterior areas for tenting, parking and support facilities total over 97,000 square feet. BARKER HANGER has been host to BARNEYs Annual Sale, TEEN CHOICE AWARDS, Macy's PASSPORT, and recently LEA MICHELLE and ANNE HATHAWAY for VH1's broadcast of Do Something Awards.
  • 4. MEDIA & MARKETING COVERAGE Pre- and Post-Event Coverage PRINT, ONLINE & TELEVISION • Audrey and KoreAm Magazine and website • Social Media Engagement(Facebook, Twitter), top YouTube personalities, Influential fashion blogs • Coverage in television (Myx TV, MNET, LA18, CBS2/ KCAL9, etc.) and websites /blogs (Angry Asian Man, Pacific Rim Video Press, AllKpop) • Advertisements and coverage in Life, US Weekly, Variety, OK Magazine, Getty Images, California Apparel News, Korea Times COMMUNITY & INDUSTRY OUTREACH • Invitations to celebrities, VIP guests and Audrey and KoreAm subscribers • Partner organizations such as CAPE (Coalition of Asian Pacifics in Entertainment), Asian Professionals Exchange, ABL (Asian Business League) and ABA (Asian Business Association) BUSINESS INTELLIGENCE • Microsoft Mobile Data Collection for Brand consumer engagement • Customized Film Content Interviews with Television Correspondent • Placement and Onsite Activation Total reach: 3 to 1 with 10 million combined data
  • 6. PAST CELEBRITIES AND VIP GUESTS Lindsay Price, Priscilla Ahn, Leonardo Nam, Far East Movement, Sharon Leal, Justin Chon, Yul Kwon, Bai Ling, Rex Lee, James Kyson Lee, Joy Osmanski, Tamlyn Tomita, Jack Yang, Joseph Vincent, Nikki Soohoo, Ally Maki, C.S. Lee, Kaba Modern, Amy Ryder, Michelle Phan, David Choi, Dumbfoundead, Jack Yang, PK
  • 8. PUBLIC RELATIONS, MEDIA AND EVENT PRODUCTION: DB3 | SG This year, Audrey has partnered with DB3 | SG to assure maximum exposure and coverage of the event. DB3 is a Los Angeles based Creative Consultancy Group. DB3 has been covered in US Weekly, LIFE, People, Boston Globe, Variety, OK Magazine (to name a few). For showcase activation in California we utilize premier locations such as Trump National, Beverly Hilton, Rodeo Drive, Terranea Resort, Del Mar and Annenberg and Getty Trust estates. Song Group Inc. (“SG”) provides a holistic platform of services to bridge the cultural and business gap in development, sourcing, marketing, branding, and merchandising for businesses in entertainment, fashion, and technology. DB3 and SG established a 'collaborative' DB3 | SG that provides a cost effective solution to bring press coverage, media, and notables. Advertisers and Brands utilize our services because we go direct to celebrities and press with our experience and industry relationships. We are a Turn-key Special Event Property providing select brand partners elaborate production, on site publicity and direct access to influential people in entertainment. We will create an exclusive environment where our sponsors may organically activate on-site, seed celebrity talent, generate millions of media impressions and network with key members of the entertainment industry. Please refer to www.db3agency.com for visuals and press coverage under Showcases (press and getty links). Please review under Communications and Experiential section our filmed and digital representations and branding with Panasonic Beijing Olympics, Warner Bros films, Mitsubishi walk through Experience, and Visa (Credit) Campaign.
  • 9. SPONSORSHIP PACKAGES TITLE SPONSOR: $50,000 • Naming rights to event • VIP tickets for 20 guests • Exclusive showcasing of company/product • Exclusive 30-second commercial spot before runway show • Exclusive sponsor logo on runway backdrop and projection screens • Exclusive sponsor logo on red carpet photo backdrop • Exclusive opportunity to obtain audience contact information (e.g. raffles, drawings, etc.) • Premium signage throughout venue • Premium logo on invitations • Premium logo on all event advertisements and promotions • Product distribution in VIP gift bag • Special mention as Title Sponsor in Audrey’s event feature story • Mention in all press materials • Two double-page ad in Audrey Magazine • One double-page ad in KoreAm Journal 9
  • 10. SPONSORSHIP PACKAGES PRESENTING SPONSOR: $50,000 • Naming rights to event • VIP tickets for 20 guests • Exclusive showcasing of company/product • Exclusive 30-second commercial spot before runway show • Exclusive sponsor logo on runway backdrop and projection screens • Exclusive sponsor logo on red carpet photo backdrop • Exclusive opportunity to obtain audience contact information (e.g. raffles, drawings, etc.) • Premium signage throughout venue • Premium logo on invitations • Premium logo on all event advertisements and promotions • Product distribution in VIP gift bag • Special mention as Title Sponsor in Audrey’s event feature story • Mention in all press materials • Two double-page ad in Audrey Magazine • One double-page ad in KoreAm Journal
  • 11. SPONSORSHIP PACKAGES OFFICIAL COSMETIC PARTNER: (GOLD SPONSOR $25,000) • VIP seating at fashion show for 10 guests • Showcasing of company/product Premium signage throughout venue • Logo on invitations • Product distribution in event gift bag • Mention in Audrey’s event feature story • Mention in all press materials • One full-page ad in Audrey magazine
  • 12. SPONSORSHIP PACKAGES GOLD SPONSOR $25,000 SILVER SPONSOR $15,000 • VIP seating at fashion show for 10 guests • VIP seating at fashion show for 8 guests • Showcasing of company/product Premium • Showcasing of company/product Signage signage throughout venue • Logo on invitations • Logo on invitations • Product distribution in event gift bag • Product distribution in event gift bag • Mention in Audrey’s event feature story • Mention in Audrey’s event feature story • Mention in all press materials • Mention in all press materials • One full-page ad in Audrey magazine AUTO SPONSOR $25,000 EXOTIC CAR SPONSOR $10,000 • VIP seating at fashion show for 10 guests • VIP seating at fashion show for 7 guests • Showcasing of multiple vehicles at venue • Showcasing of one (1) vehicle at venue • Showcasing of company/product Signage • Showcasing of company/product Signage • Logo on invitations • Logo on invitations • Product distribution in event gift bag • Product distribution in event gift bag • Mention in Audrey’s event feature story • Mention in Audrey’s event feature story • Mention in all press materials • Mention in all press materials
  • 13. SPONSORSHIP PACKAGES VIP LOUNGE/GREEN ROOM SPONSOR BEVERAGE SPONSOR $3,500 $10,000 • Brand representation: Provide all alcohol, drinks & mixers, staff and equipment for 3 stations • VIP seating at fashion show for 7 guests • VIP seating at fashion show for 5 guests • Exclusive sponsorship of VIP Lounge or Green • Signage at venue Room • Logo on invitations • Product distribution in event gift bag • Product distribution in event gift bag CORPORATE SPONSOR $5,000 • VIP seating at fashion show for 5 guests HORS D’OEUVRES SPONSOR $3,500 • Signage at venue • Brand representation: Provide all hors d’oeuvres, • Product distribution in event gift bag napkins, staff and equipment for 3 stations • VIP seating at fashion show for 5 guests • Signage at venue COMMUNITY SPONSOR $1,000 • Logo on invitations • VIP seating at fashion show for 2 guests • Product distribution in event gift bag • Signage at venue • Product distribution in event gift bag
  • 14. For additional information or assistance with any event details, please contact: Mark Dayoub | markd@db3productions.com Esther Song | es@songgroupinc.com James Ryu | james@audreymagazine.com Eugene Choi | eugene@audreymagazine.com Audrey Magazine 17000 S. Vermont Ave., Suite A Gardena, CA 90247 Tel (310) 769-4913 Fax (310) 769-4903 www.audreymagazine.com