Enterprise Employee Engagement with Gamification
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Presentation for the Northern Alabama chapter of Association of Talent Development (ATD). Topics Accenture Drops Annual Performance, Behavioral Economics, Loyalty programs, and Video games.
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Enterprise Employee Engagement with Gamification
- 2. ENTERPRISE EMPLOYEE ENGAGEMENT USING GAMIFICATION Engage Employees Like Kids Play Video Games Motivate Customers Like They Play Candy Crush
- 3. Little Sister Given name is Bennett Friends call me Dutch… Dutch Driver
- 14. 2013
- 19. DON’T DO MATH IN FRONT OF GROUPS 35% 59% 20.7%* =
- 20. DON’T DO MATH IN FRONT OF GROUPS Position FTE FTE Salary 100% Engagement 35% Engaged Managers Yellow X .35 59% Engaged Employees Gray X .59 Calculated Costs Lost to Disengagement Yellow - Blue Gamification Intervention Lift Rust * -.2 CEO 1 $131,040 Director 10 $1,310,400 $458,640 $270,598 $1,039,802 $207,960 Manager 100 $13,104,000 $4,586,400 $2,705,976 $10,398,024 $2,079,605 Team Lead 1000 $131,040,000 $45,864,000 $27,059,760 $103,980,240 $20,796,048 Employee 10000 $1,310,400,000 $458,640,000 $270,597,600 $1,039,802,400 $207,960,480 $1,455,985,440 $509,549,040 $300,633,934 $1,155,220,466 $231,044,093 COSTS OF DISENGAGED EMPLOYEES 2080 X $63/HR.
- 23. CUSTOMER SERVICE CALL CENTER Gamification platform 80% adoption rate 1st week Gamification reduced training from 4 weeks to 14 hours average Resulting in 3 ½ weeks of earned productivity Adopting agents reduced call time by 15% Sales improved between 8% and 12% The adopters outperformed non-users by 23% Average +9% higher customer satisfaction
- 24. GAMIFICATION Gamification: The use of game elements and game dynamics in non-game arenas.
- 25. LOYALTY PROGRAMS
- 27. VIDEO GAMES
- 28. SELF-DETERMINATION THEORY Autonomy Mastery Purpose Motivation • Delegation • No Micromanagement • No Mandates • Manage my own time • Right competencies • Right experience • Right tasks • Right support • Right time • For member • For the task • For team • For division • For organization • Real-world impacts • Challenging • Developmental • Exciting • Lazzaro 4 Keys to Fun http://www.selfdeterminationtheory.org/theory/
- 29. PATH TO MASTERY
- 30. PLAYER TYPES
- 31. PLAYER TYPES
- 34. MAGIC CIRCLE / SCOPE
- 36. COMPONENTS Points Badges Leaderboards Achievements Levels Countdown Dice Progress Bar Missions Avatars Virtual Goods Real Prizes Inventory Virtual Currency
- 37. AESTHETICS/EMOTION Schemas Narrative Submission Fellowship Discovery Personal Expression Fantasy Sensation Challenges Contests Competition Compromise Conflict Collaboration Prioritize
- 38. FUN
- 39. FUN
- 40. FUN
- 42. BADGES
- 43. LEADERBOARDS August 2015 Sales Competition Position Name MTD #1 Person I don't trust $15,500 #2 Person I Hate $11,625 #3 Person I Hate $8,719 #4 Person I Hate $6,539 #5 Person I Hate $4,904 #6 Person I Hate $3,678 #7 Person I Hate $2,759 #8 Me $2,069 #9 Person Who Hates Me $1,552 #10 Person Who Hates Me $1,164 #11 Person Who Hates Me $873 #12 Person Who Hates Me $655 #13 Person Who Hates Me $491 #14 Person Who Hates Me $368
- 44. GAME MECHANICS
- 45. SCHEMAS Baseball Football Futbol Basketball Hockey Poke r Golf
- 46. NARRATIVES
- 48. THOUGHT LEADERS Mario HergerYu-Kai Chou Gabe Zichermann Monica Cornetti Andrzej Marczewski Karl Kapp An CoppensAlice KeelerNicole Lazzaro Amy Jo Kim
- 49. BOOKS
- 51. DUTCH DRIVER CONTACT INFO Facebook Linkedin Twitter Gmail Phone 2 5 6 3 6 5 2 7 3 0