2. About Penguin
As expected Google comes again with 2nd version of Penguin
2.0. Officially rolled on 22nd May 2013. Penguin affects
approximately 3.1% of search queries in English. Penguin 2.0 is
more comprehensive than Penguin 1.0. It is a web spam
changes that's dedicated to find black hat web spam and try to
target low quality sites, keyword stuffing, duplicate content sites
and many more.
“The main reason behind new updation is to provide
quality/informative results to users.”
3. Penguin Effect On
Google's Search Result
Did You Know ?
Penguin affected
about 3% of search
queries in English
4. Penguin Effect On
Google Search Result
Websites built exclusively for the purpose of SEO.
Use overly-optimized anchor text.
Links from sites that are irrelevant to your own.
LInks from adult or other "bad neighborhood" websites.
5. Penguin Predictions For
Backlinks
Low-Page Rank
(<1) Backlink
Domain
Site Wide Links
Very Young
(<6 months)
Backlink Domain
Very High
Alexa Rank
(>7,000,000)
Many external
link from the
Backlink page
(>20)
Link from websites
With identical C class
6. Factors need to consider
overcoming from Penguin
Remove the Bad backlinks which are linked with your website.
Create unique content.
Aviod Using The same anchor text.
Aviod the keywords stuffing and duplicate.
Keep tracking on your Competitors ranking.
Keep your footer simple.
Focus on appropriate Directory Links.