Marketing's Perfect Storm: Critical Mass Presenation by Chris Bernard
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This is a presentation I gave last fall at a public event that Critical Mass held in Chicago. Like many of my other presentations you'll notice variations on a theme. In this particular case I talk about how social media and the Web in general is disruptive to existing advertising models.
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Marketing's Perfect Storm: Critical Mass Presenation by Chris Bernard
- 1. MARKETING’S PERFECT STORM Chris Bernard, User Experience Evangelist, Microsoft chris.bernard@microsoft.com www.designthinkingdigest.com Look for me on Twitter, Facebook, Linked In and at DesignThinkingDigest.com
- 4. The good old days.
- 8. Radio
- 9. Print
- 10. Television
- 14. but then…
- 19. This eventually got us here…
- 27. What the heck just happened?
- 28. Trends
- 29. Technology
- 30. Business
- 31. You!
- 32. Technology tries to answer… “What is possible?” Source: Larry Keeley, Doblin
- 35. Business tries to answer… “What is viable in the market place?” Source: Larry Keeley, Doblin
- 38. Experience / Design tries to answer… “What is desirable to users?” Source: Larry Keeley, Doblin
- 41. Consumers try to answer… “Where can I be part of the conversation? How can I control my participation? My voice?”
- 42. Communities try to answer… “What is sustainable?”
- 44. Concept: Courtesy of Jon Harris, a Microsoft buddy
- 45. Concept: Courtesy of Jon Harris, a Microsoft buddy
- 46. Concept: Courtesy of Jon Harris, a Microsoft buddy
- 47. Concept: Courtesy of Jon Harris, a Microsoft buddy
- 48. Concept: Courtesy of Jon Harris, a Microsoft buddy
- 49. Concept: Courtesy of Jon Harris, a Microsoft buddy
- 50. Concept: Courtesy of Jon Harris, a Microsoft buddy
- 51. Design is back baby! Yeah!
- 52. Icing on a cake
- 53. Doesn’t matter…
- 54. What does?
- 55. Innovation
- 56. Design is back baby! Yeah! Innovation is the new black baby! Yeah!
- 58. But design is table stake…
- 59. …icing on the cake, when we only use it for styling
- 60. interface
- 61. user interface only scratches the surface
- 62. …and gives designers a bad rap when it’s all we do
- 63. experience
- 64. user experience is what makes…
- 65. innovation
- 66. …happen.
- 67. We all need to be in the innovation business.
- 69. So what do we mean by user experience?
- 71. 4 Concepts
- 72. 1
- 73. Function
- 75. It Works Great!
- 76. 2
- 77. Aesthetic
- 79. It Looks Great!
- 80. 3
- 81. Interaction
- 83. It Relates to You!
- 84. 4
- 85. Process
- 96. If you take away four things…
- 97. A great User Experience is critical for our business, our customers and the future of the marketing industry.
- 98. Delivering a great User Experience requires significant commitment on our part understand our customers and deliver a quality end-to-end experiences with great attention to detail.
- 99. You are leaders in the community. Internalize the message, make it your own, help get the word out – in your own way.
- 100. Nathan Myhrvold's 1st law of software “Software is a gas”
- 101. Chris Bernard’s1st law of user experience “User experience is liquid”