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Make money online

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Learn some of the ways you can make money online with ad revenue and affiliate marketing.

Publié dans : Marketing
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Make money online

  1. 1. 1
  2. 2. • Introduction to Making Money Online • Becoming a Freelance Writer • Monetizing Your Own Content 2 Agenda
  3. 3. 3
  4. 4. 4 Options • Write and sell your content to services • Write content on ad sharing sites • Run ads on your own website • Write product reviews and blogs
  5. 5. 5
  6. 6. 6 Sell Your Content • Content = text on a web page • Businesses will pay good money to get content for their websites • Google loves content, and Google drives traffic to websites • Website traffic = more potential customers
  7. 7. 7 Content Examples • Articles • Blog Posts • Product Descriptions • Product Reviews
  8. 8. 8 Who Will Buy It? 3rd party sites like… • Scribd.com • Helium • Content.ly • Constant Content • Zerys
  9. 9. 9 How Does It Work? • Content sites typically pay by the word • An auction system is usually in play, letting companies decide the “quality” of work • High quality writers and niche writers will get paid more per word • Companies typically look for between 500- 1000 words of “optimized” copy
  10. 10. 10 How Does It Work? (cont.) • Authors, like you, must gain reputation, like street cred by writing more and more • Most services allow companies to select favorite authors • “Favorites” tend to make more cash per article
  11. 11. 11 What’s This About Google? • Search engine optimization (SEO) is usually the driving force behind a company needing content • Search engines determine the focus of a web page via the text on that page • Google also uses links to each page as a “vote” of confidence • Better content = more links = more traffic
  12. 12. 12
  13. 13. 13 Ad Sharing Sites • Some websites share ad revenue with authors • The more authors they have, the more content they get • The more content they get, the better they rank and the more traffic they get • Page visits = impressions and clicks on ads • The more ads clicked = $$$
  14. 14. 14 Ad Sharing Site Examples • HubPages • About.com • Digital Journal • SmashFlare • eHow • Gather
  15. 15. 15 Ad Ad Ad Gettin’ Paid
  16. 16. 16
  17. 17. 17 Build Your Own Site • Not as hard as it sounds • Easy to monetize • BUT: Hard to make money initially
  18. 18. 18 Choose Your Passion • Creating and monetizing your own website will be extremely challenging • Pick a topic (a niche) that you really love • You will be writing about it A LOT
  19. 19. 19 Choose Your Domain Name • Use tools like Bustaname.com to find available domain names
  20. 20. 20 Choose Your Host • There are a ton of hosts out there so choose wisely • I personally recommend A Small Orange because they are inexpensive, easy to use and have gnome-tastic customer service
  21. 21. 21 Choose Your Hosting Plan • I run many sites on a Small or Medium plan • Costs roughly $10 per month • Supports most basic websites
  22. 22. 22 Choose Your CMS • CMS = Content Management System • I prefer WordPress because it’s fast, it’s free and it’s easy to use • A Small Orange even makes the installation easy with one-click installs
  23. 23. 23 Other CMS Options • Drupal • Concrete5 • Joomla • Kentico
  24. 24. 24 Getting Started with WordPress • Log into your A Small Orange hosting account • Visit the cPanel • Scroll to the bottom and click WordPress
  25. 25. 25 Getting Started with WordPress • Fill out the forms • Click “install” • Boom! You have a website
  26. 26. 26 WordPress Training • http://learn.wordpress.com/
  27. 27. 27 Building Your “Brand” • Do keyword research • Write • Write more • Keep writing • Promote • Write some more • DON’T STOP WRITING
  28. 28. 28 Keyword Research • Use Google Ad Planner to see what people are searching for (it’s more complicated than that, but it’s a good start)
  29. 29. 29 Monetizing Your Website • Google AdSense • Bing Ad Network • BuySellAds.com • Hundreds of others: https://www.google.com/search?sourceid=chrome-psyapi2& ion=1&espv=&ie=UTF-8&q=sell%20ads%20on%20your%20website
  30. 30. 30
  31. 31. 31 What is Affiliate Marketing? Simply put, affiliate marketing means to sell products or services as an outside salesperson for other companies via your website
  32. 32. 32 Who accepts affiliates? • Amazon • eBay • 1,000’s of products and services on Commission Junction
  33. 33. 33 How does it work? • Request to become an affiliate here: • eBay: https://www.ebaypartnernetwork.com/files/hub/en-US/index.html • CJ Affiliate (formerly Commission Junction): http://www.cj.com/ • Amazon: https://affiliate-program.amazon.com/gp/associates/join/landing/main.html
  34. 34. 34 Choose a Niche You Love • You will be overwhelmed with the amount of companies you can sell for • Pick a niche, like “digital cameras” • Choose something you love because you will be writing A LOT
  35. 35. 35 What’s Next? • Once you have a website and an affiliate account, you’ll need to start writing about your products • The more focused you are the better your chances of ranking quickly and making sales
  36. 36. 36 How Will I Get Paid? Write content Optimize and Promote Add Affiliate Links Visitors Click on Your Links You Make a Commission on Every Purchase
  37. 37. 37

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