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Knowledge in (geo)visualisation
     The relationship between
       seeing and thinking


                    Chris Marmo
                     PhD Candidate
       School of Mathematical & Geospatial Sciences
Today...
1. Project overview

2. Geo-Visualisations as sense-making tools

3. The Web and Social Objects
Geo-knowledge project
Geo-knowledge project

Partnership with Parks Victoria

Design Research Institute's "Affective Atlas" group
Geo-knowledge project



    How can Parks Victoria better
    utilise the knowledge it and it's
    staff have?
Geo-knowledge project

    Tacit Knowledge:


    Currently, valuable park specific knowledge, obtained
    by rangers through years of experience, is inaccessible
    to other rangers and vanishes completely when
    rangers move on.
Geo-knowledge project

    Tacit Knowledge:


    Currently, valuable park specific knowledge, obtained
    by rangers through years of experience, is inaccessible
    to other rangers and vanishes completely when
    rangers move on.

    How can we retain and disseminate this knowledge?
Geo-knowledge project
Geo-knowledge project




  Knowledge
Geo-knowledge project




  Knowledge             People
Geo-knowledge project




  Knowledge             People
Knowledge in (geo)visualisation
First: What is knowledge?
Subjectivity



      'Knowledge' implies a 'knower', and
      does not exist outside social contexts
      and human interaction
      Knorr Cetina (2000), Seely Brown & Duguid (2000) and Ackoff (1989)
Ackoff (1989)




   Data > Information > Knowledge > Wisdom
Data   Information
Geovisualisations = geovisual analytics
Geovisual analysis, through the employment of highly
interactive interfaces, focuses on the human elements of
interface interaction and data exploration

Fabrikant & Lobben, 2009
We are visual creatures
The relationship between seeing + thinking
       Diagrams are easier to understand than sentential (list) representations
       Perceptual Inferences are made much faster than tabular data
       Larkin & Simon (1987) & Lohse (1993)
The relationship between seeing + thinking
       Diagrams are easier to understand than sentential (list) representations
       Perceptual Inferences are made much faster than tabular data
       Larkin & Simon (1987) & Lohse (1993)




       We learn about the world through internal spatial representations - mental models
       Pictures and diagrams help us form better quality mental models
       Johnson-Laird (1980) & Ware et al. (2008)
The relationship between seeing + thinking
       Diagrams are easier to understand than sentential (list) representations
       Perceptual Inferences are made much faster than tabular data
       Larkin & Simon (1987) & Lohse (1993)




       We learn about the world through internal spatial representations - mental models
       Pictures and diagrams help us form better quality mental models
       Johnson-Laird (1980) & Ware et al. (2008)



       Visuo-spatial reasoning plays a large part in memory and recall
       Interactive diagrams can help in the long-term recall of information
       Baddeley & Hitch (1974) & Lowe & Bouchiex (2008)
What does this all mean?




   We learn spatially, and our
   perceptual abilities can be
           exploited.
The Web & Social Objects
The Web and Social Objects




     Social objects are the core of social interaction
     Knorr-Cetina (2000)
The Web and Social Objects




  Visualisations, through interaction and interface design,
                    become social objects.
The Web and Social Objects




    ...and enable a shared understanding to be reached.
The Social Life of Visualisation


     An interface framework designed to encourage
     the use of data visualisation as a storytelling
     medium


     MacDonald et al. (2009)
The Social Life of Visualisation


              Create


    Mapping        Decoration




                       redrawn from MacDonald et al. (2009)
The Social Life of Visualisation


              Create              Interpret

                                  Tweaking
    Mapping        Decoration
                                  Annotation




                       redrawn from MacDonald et al. (2009)
The Social Life of Visualisation


              Create              Interpret      Capture

                                  Tweaking
    Mapping        Decoration                   Snapshot
                                  Annotation




                       redrawn from MacDonald et al. (2009)
Examples

 Gapminder.org




 ManyEyes
 OECD Explorer
Greater sense-making




                                 Sharing +
  Rich Data    Interactivity   communication
Summing up
We are visual thinkers

(Geo)visualisations can help us make sense of
things

...individually, and as social objects, in groups.
Project Plan: Next Steps
Qualitative study looking at knowledge + place
  Diary Study - mobile app to record notes at locations

  Visualisation tool - initially for us, but hopefully a start on a geo-
  knowledge tool
Project Plan: Next Steps
Qualitative study looking at knowledge + place
  Diary Study - mobile app to record notes at locations

  Visualisation tool - initially for us, but hopefully a start on a geo-
  knowledge tool


  Ethics approval in there somewhere...
Thank you




Acknowledgements...
Bill Cartwright, Jeremy Yuille, Monique Elsley
ARC Linkage grant

        chris.marmo@students.rmit.edu.au

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Knowledge in (Geo)Visualisation

  • 1. Knowledge in (geo)visualisation The relationship between seeing and thinking Chris Marmo PhD Candidate School of Mathematical & Geospatial Sciences
  • 2. Today... 1. Project overview 2. Geo-Visualisations as sense-making tools 3. The Web and Social Objects
  • 4. Geo-knowledge project Partnership with Parks Victoria Design Research Institute's "Affective Atlas" group
  • 5. Geo-knowledge project How can Parks Victoria better utilise the knowledge it and it's staff have?
  • 6. Geo-knowledge project Tacit Knowledge: Currently, valuable park specific knowledge, obtained by rangers through years of experience, is inaccessible to other rangers and vanishes completely when rangers move on.
  • 7. Geo-knowledge project Tacit Knowledge: Currently, valuable park specific knowledge, obtained by rangers through years of experience, is inaccessible to other rangers and vanishes completely when rangers move on. How can we retain and disseminate this knowledge?
  • 10. Geo-knowledge project Knowledge People
  • 11. Geo-knowledge project Knowledge People
  • 13. First: What is knowledge?
  • 14. Subjectivity 'Knowledge' implies a 'knower', and does not exist outside social contexts and human interaction Knorr Cetina (2000), Seely Brown & Duguid (2000) and Ackoff (1989)
  • 15. Ackoff (1989) Data > Information > Knowledge > Wisdom
  • 16. Data Information
  • 17.
  • 18.
  • 20. Geovisual analysis, through the employment of highly interactive interfaces, focuses on the human elements of interface interaction and data exploration Fabrikant & Lobben, 2009
  • 21. We are visual creatures
  • 22. The relationship between seeing + thinking Diagrams are easier to understand than sentential (list) representations Perceptual Inferences are made much faster than tabular data Larkin & Simon (1987) & Lohse (1993)
  • 23. The relationship between seeing + thinking Diagrams are easier to understand than sentential (list) representations Perceptual Inferences are made much faster than tabular data Larkin & Simon (1987) & Lohse (1993) We learn about the world through internal spatial representations - mental models Pictures and diagrams help us form better quality mental models Johnson-Laird (1980) & Ware et al. (2008)
  • 24. The relationship between seeing + thinking Diagrams are easier to understand than sentential (list) representations Perceptual Inferences are made much faster than tabular data Larkin & Simon (1987) & Lohse (1993) We learn about the world through internal spatial representations - mental models Pictures and diagrams help us form better quality mental models Johnson-Laird (1980) & Ware et al. (2008) Visuo-spatial reasoning plays a large part in memory and recall Interactive diagrams can help in the long-term recall of information Baddeley & Hitch (1974) & Lowe & Bouchiex (2008)
  • 25. What does this all mean? We learn spatially, and our perceptual abilities can be exploited.
  • 26. The Web & Social Objects
  • 27. The Web and Social Objects Social objects are the core of social interaction Knorr-Cetina (2000)
  • 28. The Web and Social Objects Visualisations, through interaction and interface design, become social objects.
  • 29. The Web and Social Objects ...and enable a shared understanding to be reached.
  • 30. The Social Life of Visualisation An interface framework designed to encourage the use of data visualisation as a storytelling medium MacDonald et al. (2009)
  • 31. The Social Life of Visualisation Create Mapping Decoration redrawn from MacDonald et al. (2009)
  • 32. The Social Life of Visualisation Create Interpret Tweaking Mapping Decoration Annotation redrawn from MacDonald et al. (2009)
  • 33. The Social Life of Visualisation Create Interpret Capture Tweaking Mapping Decoration Snapshot Annotation redrawn from MacDonald et al. (2009)
  • 35. Greater sense-making Sharing + Rich Data Interactivity communication
  • 36.
  • 37. Summing up We are visual thinkers (Geo)visualisations can help us make sense of things ...individually, and as social objects, in groups.
  • 38. Project Plan: Next Steps Qualitative study looking at knowledge + place Diary Study - mobile app to record notes at locations Visualisation tool - initially for us, but hopefully a start on a geo- knowledge tool
  • 39. Project Plan: Next Steps Qualitative study looking at knowledge + place Diary Study - mobile app to record notes at locations Visualisation tool - initially for us, but hopefully a start on a geo- knowledge tool Ethics approval in there somewhere...
  • 40. Thank you Acknowledgements... Bill Cartwright, Jeremy Yuille, Monique Elsley ARC Linkage grant chris.marmo@students.rmit.edu.au