6. Strategy
Pool the previously isolated ingenuity of young minds across
Boston in a way that fuels collaboration and generates interest
in living in the city.
7. A digital platform that fuels innovation and collaboration among the
young, forward-thinking minds in and around Boston
Big Idea
8. Manifesto
We are Boston.
We are innovators, thought-leaders and inventors.
We believe in the talent emerging from our universities.
The time has come to realize our potential.
Boston has always been a land of dreamers and restless thinkers.
Let’s show them why this is where they belong.
This is the city where dreamers shape the future.
In Boston, an idea can have an impact.
19. Press Release
Today, thousands of Bostonians and their friends tweeted to turn on the Prudential Center. The stunt was
spurred by a collaborative effort between the city of Boston and its burgeoning innovation district, to promote
their newest campaign aimed at keeping startups in Boston. Sites such as Bostinno.com, Boston.com as well as
Mayor Menino’s twitter handle announced that tweeting #TurnOnBoston would ignite the lights of the shadowy
Pru. By 8:00 p.m. EST, 2,000 hashtags turned the Pru back on.
The interactive publicity stunt launched a new website and app aimed at helping innovators and inventors
connect with and establish start-ups in Boston. “Boston has always been the center of innovation, but in the
recent years we’ve seen young entrepreneurs moving out of the city to establish businesses. We are hoping to
change that with the Bost[on] movement. The city is now poised to become the home of the country’s young
entrepreneurs and thought-leaders,” announced Mayor Menino. The city is hoping to leverage its talented up-
and-comers as it attracts inventors and visionaries to rewrite history in the most historical city in America.
