Ce diaporama a bien été signalé.
Le téléchargement de votre SlideShare est en cours. ×

Startup 101: Entrepreneurial Mindset, Go2Market and Growth Strategy (university lectures)

Chargement dans…3
×

Consultez-les par la suite

1 sur 73
1 sur 73

Startup 101: Entrepreneurial Mindset, Go2Market and Growth Strategy (university lectures)

Télécharger pour lire hors ligne

My slides for teaching "Startup 101: Entrepreneurial Mindset, Go2Market and Growth Strategy" to international MBA students from emerging countries participating in an exchange program at Technische Universität Berlin. These lectures, hands-on workshops and training sessions are designed to help students build their companies from scratch. This deck is not a hand-out but some of the slides I'm usually presenting.

My slides for teaching "Startup 101: Entrepreneurial Mindset, Go2Market and Growth Strategy" to international MBA students from emerging countries participating in an exchange program at Technische Universität Berlin. These lectures, hands-on workshops and training sessions are designed to help students build their companies from scratch. This deck is not a hand-out but some of the slides I'm usually presenting.

Plus De Contenu Connexe

Livres associés

Gratuit avec un essai de 30 jours de Scribd

Tout voir

Startup 101: Entrepreneurial Mindset, Go2Market and Growth Strategy (university lectures)

  1. 1. Startup 101 How to start a fast growing business Chris Franke Entrepreneur & Consultant info@duix.org Guest lecture at Technical University Berlin, 2017
  2. 2. Studied UI/UX Design & Human Behavior at UAS.P Digital consultant for Agencies & startups Head of Design at Takeaway BV (Netherlands) Board & CMO at social startup Movingtwice (Switzerland) Co-Founder at travel app Milewards (Germany) Co-Founder & COO at YesBoss & Kata.AI (Singapore/Indonesia) Co-Founder & CMO at Seatris (Germany) Chris Franke Berlin, Germany ABOUT ME
  3. 3. Milewards is a travel app for users to collect their miles and redeem loyalty points into benefits from our partners at the airport. Co-Founder 2012 PROJECT
  4. 4. PROJECT MovingTwice is a running app for people who run to collect donations for charity projects sponsored by committed companies. With an international team of 20+ volunteers, we launched this social business to raise awareness for social responsibility and support a good cause. CMO & Product 2013
  5. 5. YesBoss connects brands and consumers by utilising Artificial Intelligence (AI) and Machine Learning. We’re now building chatbots to perform conversational activities ranging from product marketing, transactional commerce, to behavioural data gathering via commonly-used social messaging platforms. Our latest product is http://www.kata.ai/en Co-Founder & COO, 2016 PROJECT
  6. 6. Seatris is a sustainable management solution to help you organise your restaurant more efficiently and administer your various business transactions faster. The smart online technologies by Seatris can help you increase your profits by up to 20% annually. Co-Founder & CMO, 2017 PROJECT
  7. 7. AGENDA 01 Intro 02 Examples 03 Mindset 04 Projects 05 People 06 Money 07 Legal 08 Tips 09 Your Task
  8. 8. General Things about Startups
  9. 9. INTRO SME’S STARTUPS - PERMANENT ORGANISATION - DESIGNED TO EXECUTE A REPEATABLE AND SCALABLE BUSINESS MODEL - PREDICTABLE AND STABLE ENVIRONMENT - TEMPORARY ORGANISATION - DESIGNED TO SEARCH FOR A REPEATABLE AND SCALABLE BUSINESS MODEL - ENVIRONMENT OF EXTREME UNCERTAINTY
  10. 10. INTRO SME’S STARTUPS - IN PRIVATE HANDS - NOT VC FUNDED - GROWS REVENUE ORGANICALLY - IN HANDS OF SHAREHOLDERS, VC’s, ANGELS, FOUNDERS - MOSTLY VC FUNDED - GROWS REVENUE EXPONENTIALLY
  11. 11. INTRO STARTUPS GROWTH =
  12. 12. UNICORNS POPULAR STARTUPS OR IllustrationbyJeremyEnecioforFortune
  13. 13. UNICORNS
  14. 14. UNICORNS
  15. 15. How to build your own Startup
  16. 16. MINDSET? WHATS THE RIGHT STARTUP
  17. 17. MINDSET BE POSITIVE
  18. 18. MINDSET BE CREATIVE
  19. 19. MINDSET BE OPEN-MINDED
  20. 20. MINDSET BE SELF-CONFIDENT
  21. 21. MINDSET BE HANDS-ON
  22. 22. MINDSET BUILD RELATIONSHIPS
  23. 23. MINDSET TAKE RISKS
  24. 24. MINDSET ALWAYS FEEL RESPONSIBLE
  25. 25. MINDSET LEARN SOMETHING NEW EVERY DAY
  26. 26. MINDSET FAIL FAST, FAIL OFTEN
  27. 27. MINDSET MOTIVATE YOURSELF AND OTHERS
  28. 28. MINDSET BREAK RULES
  29. 29. MINDSET GO ALL IN
  30. 30. IDEA THE BIG
  31. 31. IDEA PASSION + IDEA + EXECUTION = STARTUP
  32. 32. IDEA IDEAS GROW & EVOLVE
  33. 33. IDEA SOLVE A PROBLEM OR REAL NEED
  34. 34. IDEA EVALUATE
  35. 35. IDEA EVALUATE
  36. 36. IDEA EVALUATE
  37. 37. IDEA TALK ABOUT IT AND LISTEN
  38. 38. IDEA TEST IT
  39. 39. IDEA ANALYZE IT
  40. 40. IDEA ITERATE IT
  41. 41. PEOPLE ABOUT
  42. 42. PEOPLE CO-FOUNDER
  43. 43. TEAM PEOPLE
  44. 44. ADVISOR PEOPLE
  45. 45. INVESTORS PEOPLE
  46. 46. FAMILY & FRIENDS PEOPLE
  47. 47. MONEY WHAT ABOUT
  48. 48. MONEY
  49. 49. t MONEY
  50. 50. MONEY BOOTSTRAP!
  51. 51. FAMILY & FRIENDS MONEY
  52. 52. ANGELS MONEY
  53. 53. SEED MONEY
  54. 54. GOV. FUNDS MONEY
  55. 55. VC’S MONEY
  56. 56. LEGAL CARE ABOUT
  57. 57. DOCUMENTS FIRST LEGAL
  58. 58. SHAREHOLDER AGREEMENT SOFTWARE LICENSING CONTRACTS PARTNERSHIPS LOANS ESOP PROGRAMS COMPLIANCE LEGAL
  59. 59. FOUNDERSBOX.VC LEGAL
  60. 60. GET A LAWYER LEGAL
  61. 61. ADVISE SOME MORE
  62. 62. ADVISE WRITE DOWN YOUR IDEAS & PROBLEMS
  63. 63. REVIEW IDEAS PERIODICALLY ADVISE
  64. 64. LET GO OF THINGS ADVISE
  65. 65. PIVOT EARLY IF NEEDED ADVISE
  66. 66. BUSINESS WITH FRIENDS ADVISE
  67. 67. TAKE IT SERIOUSLY ADVISE
  68. 68. + Medium.com + Twitter + Podcasts
  69. 69. Example (5min) My Company is developing to help TASK (Brand Name) (Service or Offering) (Target audience) (solve a problem) (with secret sauce)
  70. 70. Example (5min) My Company is developing to help Seatris.com TASK a restaurant management software restaurant owners stop last-minute cancellations and increase profits with our machine learning technology.
  71. 71. How to brand and market a startup
  72. 72. PUBLIC RELATIONS SEO/SEM CONTENT MARKETING PERFORMANCE MARKETING CRM/SALES TOOLS
  73. 73. Thank you :) Please feel free to ask questions! Chris Franke Entrepreneur & Consultant info@duix.org

×