1.
Startup 101
How to start a fast growing business
Chris Franke
Entrepreneur & Consultant
info@duix.org
Guest lecture at Technical University Berlin, 2017

2.
Studied UI/UX Design & Human Behavior at UAS.P
Digital consultant for Agencies & startups
Head of Design at Takeaway BV (Netherlands)
Board & CMO at social startup Movingtwice (Switzerland)
Co-Founder at travel app Milewards (Germany)
Co-Founder & COO at YesBoss & Kata.AI (Singapore/Indonesia)
Co-Founder & CMO at Seatris (Germany)
Chris Franke
Berlin, Germany
ABOUT ME

3.
Milewards is a travel app for
users to collect their miles
and redeem loyalty points
into benefits from our
partners at the airport.
Co-Founder
2012
PROJECT

4.
PROJECT
MovingTwice is a running app
for people who run to collect
donations for charity projects
sponsored by committed
companies.
With an international team of
20+ volunteers, we launched
this social business to raise
awareness for social
responsibility and support a
good cause.
CMO & Product
2013

5.
YesBoss connects brands and consumers by utilising Artificial Intelligence (AI) and Machine Learning. We’re now building
chatbots to perform conversational activities ranging from product marketing, transactional commerce, to behavioural
data gathering via commonly-used social messaging platforms. Our latest product is http://www.kata.ai/en
Co-Founder & COO, 2016
PROJECT

6.
Seatris is a sustainable management solution to help you organise your restaurant more efficiently and
administer your various business transactions faster. The smart online technologies by Seatris can help you
increase your profits by up to 20% annually.
Co-Founder & CMO, 2017
PROJECT

7.
AGENDA
01 Intro
02 Examples
03 Mindset
04 Projects
05 People
06 Money
07 Legal
08 Tips
09 Your Task

8.
General
Things
about
Startups

9.
INTRO
SME’S
STARTUPS
- PERMANENT ORGANISATION
- DESIGNED TO EXECUTE A REPEATABLE AND SCALABLE BUSINESS MODEL
- PREDICTABLE AND STABLE ENVIRONMENT
- TEMPORARY ORGANISATION
- DESIGNED TO SEARCH FOR A REPEATABLE AND SCALABLE BUSINESS MODEL
- ENVIRONMENT OF EXTREME UNCERTAINTY

10.
INTRO
SME’S
STARTUPS
- IN PRIVATE HANDS
- NOT VC FUNDED
- GROWS REVENUE ORGANICALLY
- IN HANDS OF SHAREHOLDERS, VC’s, ANGELS, FOUNDERS
- MOSTLY VC FUNDED
- GROWS REVENUE EXPONENTIALLY

11.
INTRO
STARTUPS
GROWTH
=

12.
UNICORNS
POPULAR STARTUPS OR
IllustrationbyJeremyEnecioforFortune

13.
UNICORNS

14.
UNICORNS

15.
How to
build your
own Startup

16.
MINDSET?
WHATS THE RIGHT STARTUP

17.
MINDSET
BE
POSITIVE

18.
MINDSET
BE
CREATIVE

19.
MINDSET
BE
OPEN-MINDED

20.
MINDSET
BE
SELF-CONFIDENT

21.
MINDSET
BE
HANDS-ON

22.
MINDSET
BUILD
RELATIONSHIPS

23.
MINDSET
TAKE RISKS

24.
MINDSET
ALWAYS FEEL
RESPONSIBLE

25.
MINDSET
LEARN SOMETHING
NEW EVERY DAY

26.
MINDSET
FAIL FAST,
FAIL OFTEN

27.
MINDSET
MOTIVATE YOURSELF
AND OTHERS

28.
MINDSET
BREAK RULES

29.
MINDSET
GO
ALL IN

30.
IDEA
THE BIG

31.
IDEA
PASSION + IDEA + EXECUTION
= STARTUP

32.
IDEA
IDEAS GROW
& EVOLVE

33.
IDEA
SOLVE A PROBLEM
OR REAL NEED

34.
IDEA
EVALUATE

35.
IDEA
EVALUATE

36.
IDEA
EVALUATE

37.
IDEA
TALK ABOUT IT
AND LISTEN

38.
IDEA
TEST IT

39.
IDEA
ANALYZE IT

40.
IDEA
ITERATE IT

41.
PEOPLE
ABOUT

42.
PEOPLE
CO-FOUNDER

43.
TEAM
PEOPLE

44.
ADVISOR
PEOPLE

45.
INVESTORS
PEOPLE

46.
FAMILY
& FRIENDS
PEOPLE

47.
MONEY
WHAT ABOUT

48.
MONEY

49.
t
MONEY

50.
MONEY
BOOTSTRAP!

51.
FAMILY & FRIENDS
MONEY

52.
ANGELS
MONEY

53.
SEED
MONEY

54.
GOV. FUNDS
MONEY

55.
VC’S
MONEY

56.
LEGAL
CARE ABOUT

57.
DOCUMENTS
FIRST
LEGAL

58.
SHAREHOLDER AGREEMENT
SOFTWARE LICENSING
CONTRACTS
PARTNERSHIPS
LOANS
ESOP PROGRAMS
COMPLIANCE
LEGAL

59.
FOUNDERSBOX.VC
LEGAL

60.
GET A LAWYER
LEGAL

61.
ADVISE
SOME MORE

62.
ADVISE
WRITE DOWN YOUR
IDEAS & PROBLEMS

63.
REVIEW IDEAS
PERIODICALLY
ADVISE

64.
LET GO
OF THINGS
ADVISE

65.
PIVOT EARLY
IF NEEDED
ADVISE

66.
BUSINESS
WITH FRIENDS
ADVISE

67.
TAKE IT
SERIOUSLY
ADVISE

68.
+ Medium.com
+ Twitter
+ Podcasts

69.
Example
(5min)
My Company
is developing
to help
TASK
(Brand Name)
(Service or Offering)
(Target audience)
(solve a problem)
(with secret sauce)

70.
Example
(5min)
My Company
is developing
to help
Seatris.com
TASK
a restaurant management software
restaurant owners
stop last-minute cancellations and increase profits
with our machine learning technology.

71.
How to
brand and
market
a startup

72.
PUBLIC RELATIONS
SEO/SEM
CONTENT MARKETING
PERFORMANCE MARKETING
CRM/SALES
TOOLS

73.
Thank you :)
Please feel free to ask questions!
Chris Franke
Entrepreneur & Consultant
info@duix.org