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Ecosystem Thinking and the Vacation Rental Industry
Presented at Hawaii Life's VR Pro Day, this presentation reviews how we might take an ecosystem based approach to the industry for mutual benefit. Based on the concepts being developed into "Ecosystem Thinking" and applied to the Vacation Rental industry, this is a high level introductory overview and a call to action to VR Pro's to find ways to come together in collaborative, friendly competition to advance the industry and their own interests within it. Accompanying audio version coming soon.
Co-creating shared value for the world by empathetically
approaching all stakeholder relationships with positive
intentions that go beyond concern for the transaction.
Ecosystem: Traditional Deﬁnition
“The word was coined in the 1930s by British botanist Arthur Tansley to
refer to a localized community of living organisms interacting with each
other and their particular environment of air, water, mineral soil, and other
elements. These organisms influence each other, and their terrain;
they compete and collaborate, share and create resources, and coevolve;
and they are inevitably subject to external disruptions, to which they adapt
— Business Ecosystems Come of Age. Deloitte University Press, 2015
Ecosystem: Modern Business Deﬁnition
“Successful businesses are those that evolve rapidly and effectively. Yet
innovative businesses can't evolve in a vacuum. They must attract
resources of all sorts, drawing in capital, partners, suppliers, and
customers to create cooperative networks. . . . I suggest that a company
be viewed not as a member of a single industry but as part of a business
ecosystem that crosses a variety of industries. In a business ecosystem,
companies co-evolve capabilities around a new innovation: They work
cooperatively and competitively to support new products, satisfy
customer needs, and eventually incorporate the next round of innovations.”
— James Moore - 1993 Harvard Business Review article
The Vacation Rental Ecosystem
Marketplaces: HomeAway & VRBO
• Real Estate Professionals
• Construction / Contractors
• Cleaning Companies
• Marketing Agents
• Property Owners
• Property Managers
• Property Management Companies
• Software Vendors
• Media Producers
• Travel Media
• The Local Economy
• Local/State/Federal Government
• Tourism Boards
• Garbage / Utilities
…and also includes?
What is Ecosystem Thinking?
Co-creating shared value with and for all stakeholders, helping
each to achieve their full potential.
You are better off, if everyone is better off. We are all connected.
What can you do to support a healthy VR Ecosystem?
Speak Up & Out
Think of our industry as an
ecosystem, don't pollute it,
nurture it with us and it may
grow as beautiful and lush
as the islands of Hawaii.