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Serve the Market
A Return To Our Common Humanity,
  Away From “Business As Usual”
Background
A Massive Wave of Change
  is Overtaking Business
Recent Market Lessons
Leads us to
questions like:
Who can we
  trust?
Leads us to demand:
Transparency
Leads us to demand:
Accountability
Leads us to
 questions like:
How did this
 happen?
the information age separated
   managers from the people they
             manage



Managers have confused
the numbers in their
spreadsheets with the
shadows on Plato’s cave
wall
we forgot.

it’s our choice.
it’s no longer about

  COMMAND &
   CONTROL
today we need to

 ENGAGE &
PARTICIPATE
The Big Idea
Serve the Market
Craig Newmark Said it Best


“All organizations
used to be
community service
organizations”
blacksmith

                 baker




  candle maker
life preserver manufacturer?
what’s the organizing
    principles?
photo credit flickr.com/johnnyvulkan




   is it really only
  about the profit?
A New
Market Model
Photo credit s7ich.deviantart.com/ art/Water-flow-130567301




trust flow is an accelerant
    for value creation
How open is
your trust filter?
How open is
your trust filter?
does the
market trust you?
A Proposal:
Net Trust Score
but wait,
there’s more
“If manufacturers want to own the
            customers’ branded experience
            with their products, they need to
take responsibility for disseminating all of the
product-related information the customer
needs to buy and enjoy the product…”

              Patricia Seybold
              Business 2.0
serving the market
   is leadership,
 not management
a closing question
is profit the only
   purpose of business?




or are we able to transcend
   our current thinking?
and live from our heart




     photo credit http://www.flickr.com/aussiegall/



while serving the market?
@ChrisHeuer
     001.408.834.0884
  chris@socialmediaclub.org
 http://socialmediaclub.org/

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Serve The Market

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