For too long we have accepted the market structure that exists without questioning it. I contend that by focusing on creating value by serving the market, instead of merely focusing on profits, society as a whole will be much better off and in fact, companies are likely to be more profitable as a result.
1. photo credit Donar Reiskoffer CC Attribution Share-Alike License. Source from Wikipedia.org
Serve the Market
A Return To Our Common Humanity,
Away From “Business As Usual”
8. Leads us to
questions like:
How did this
happen?
9. the information age separated
managers from the people they
manage
Managers have confused
the numbers in their
spreadsheets with the
shadows on Plato’s cave
wall
28. “If manufacturers want to own the
customers’ branded experience
with their products, they need to
take responsibility for disseminating all of the
product-related information the customer
needs to buy and enjoy the product…”
Patricia Seybold
Business 2.0