Social Media Principles A conversation
and a discussion on the Social Media Principles Chris Heuer Founder, Social Media Club Creative Catalyst, AdHocnium

Welcome to the social world...
• Welcome to the era of conversation • Spin doesn’t work, people smell BS a mile away, and they tell their friends (and everyone else) to avoid it • Advertising isn’t eective anymore, no one is watching the ads and no one cares • People want to talk to people, not marketing and communications professionals • The Cluetrain is well on its way to the future, are you on it? http://cluetrain.com/

Social Media is tearing down
the walls that keep us apart and changing the rules that have kept us from being human inside our companies.

There is no secret sauce...

It’s not about pulling levers
getting results Being social is a way of thinking from which you can create new opportunities to talk WITH your audiences and get the cash register ringing BECAUSE you are being helpful and focused on them, not yourself

photo by Dave Gray -
Xplane http://flickr.com/photos/davegray/82865014/in/set-1776148/ It’s more art then science How do you use the brush?

Your perspective and your attitude
is what will determine success or failure...

Which is why I think
these Social Media Principles are where we must start.

The Social Media Principles •
Be Human • Be Aware • Be Honest • Be Respectful • Be a Participant • Be Open • Be Courageous

Be Human Don’t Just Be
Human, Be Yourself

Be Aware Don’t Just Be
Aware, Be Smart

Be Honest Don’t Just Be
Honest, Have Integrity

Be Respectful Don’t Just Be
Respectful, Live by the Golden Rule

Be a Participant Don’t Just
Be a Participant, Contribute Value

Be Open Don’t Just Be
Open, Be an Agent of Change

Be Courageous Don’t Just Be
Courageous, Be Willing to Fail

Chris Heuer chrisheuer.com adhocnium.com socialmediaclub.org
twitter.com/chrisheuer flickr.com/chrisheuer delicious.com/chrisheuer chris@socialmediaclub.org m.408.834.0884

BackUp Slides
(just in case)

Great Products aren’t sold, they’re
bought “Advertising is the tax you pay for mediocre products.” - Peter Hirshberg Chairman, The Conversation Group photo by chris heuer