The Southern Oregon Wine Institute at Umpqua Community College aims to support the wine industry in Southern Oregon through education and training. It was established in 2008 in response to high unemployment in the region and the potential for wine-related economic growth and jobs. The Institute houses a commercial-scale teaching winery and vineyard, provides wine-related academic programs, and supports industry collaboration and a wine business incubator. It works with local vineyards, wineries, and Oregon State University to develop its curriculum and connect students with industry experience. The goal is to sustainably grow wine-related careers and businesses in Southern Oregon.

1. Southern Oregon Wine Institute
at
Umpqua Community College
Chris Lake
Director

2. Our Mission Statement
To create sustainable careers,
partnerships, industry support,
and economic development
within the Southern Oregon
wine business cluster
through education and training

3. Our Goal

4. What is S.O.W.I.?
• The Institute is a division of the college
• Academic home for the V&E Program
• Winemaker for the college’s wine
• Host for wine industry events
• Collaborator with ETS Roseburg
• Partner in VESTA (17 members across US)
• Manager for Wine Business Incubator
• Housed within the Danny Lang Center

5. Why an Institute?
• The mission is broad and Southern Oregon is
geographically spread out
• More than an academic department
– Student Vineyards
– Commercial-scale Winery
– Collaboration with ETS Labs
– Wine Business Incubator

6. How did this get started?
• Industry approached the college in 2005
• Economic Study commissioned in 2007
• Seed Funding secured
• Director hired in 2008
• First cohort of students admitted in Fall ’08
• Drive came from industry and failing economy

7. An Economic Development Project
• Service Area = 23,742 sq. mi.
• Larger than Nine States in US

8. An Economic Development Project
County Unemployment
• Regional Economy had High
Coos 14.1%
Unemployment
Curry 14.5%
• Seven Counties had
Douglas 17.2%
Unemployment Rates
Jackson 13.7%
Higher than State and
Josephine 15.3%
National Avg.
Klamath 15.3%
Lane 13.2%
Source: Oregon Employment Depart., July 2009
Oregon 12.2%
U.S. 9.5%

9. Economic Growth Potential
Economic Impact for Southern Oregon:
A Ten-year Growth Factor of 5,000 Jobs
$115 Million in additional Labor Income.
Parallels the Growth in Walla Walla
Awarded a Grant from US Department of
Commerce for Development of Wine Incubator
•$1,250,000 – for winery equipment

10. The Walla Walla Wine Cluster
Factsheet for the Walla Walla Wine Industry Cluster 2010
Total jobs in wine production and wine tourism in 2010 1,620 Jobs
Total jobs dependent on the wine cluster including multiplier effects
4,833 Jobs
Total earnings in wine production and wine tourism in 2010
$69 Million
Total earnings dependent on the wine cluster including multiplier
effects $153
Million
Total jobs (including multiplier effects) projected to be dependent on
the wine cluster in 2020 6,850 Jobs
Percent of all jobs dependent on the wine cluster in 2010 13%
Projected percent of all jobs dependent on wine cluster in 2020 16%
Annual average growth in direct wine cluster employment, 2000 to 20% Annual
2010 Growth
Overall growth in the regional economy, 2000 to 2010 9%
Overall growth in the regional economy, 2000 to 2010 absent the -3%
wine cluster

11. Institute Development
Curriculum Developed & Degree
and Certificates Approved
• Study of Curriculum from Other
Schools
• Industry Input on Outcomes
• Modeled on Distance Education

12. Institute Development
Begin Planning for Teaching Winery
• Based on Winery Type Found in
Regional Industry
• Input Sought from Industry
• Hire Design Firm w/Wine
Production History

13. Institute Development
Teaching Winery Includes:
 Headquarters for SOWI
 Student Vineyard
 Commercial-scale Winery
 Internationally Recognized
Testing Laboratory
 Wine Incubator

14. Teaching Winery

15. Teaching Winery

16. Teaching Winery

17. Teaching Winery

18. Teaching Winery
Construction
begun 9/10/10
Completed in
December 2011
Local Capital
Campaign raised
$2.5 M
Recovery Zone
Bonds issued -
$4.25 M

19. The Instructional Mission

20. The Instructional Mission
• Service Model is Online/Hybrid Delivery
• Lecture Material Delivered Online
• Laboratory Conducted on and off Campus
• Labs Held on Fridays/Saturdays
• Cooperate with Local Vineyards/Wineries

21. The Instructional Mission
• Growth Comes From Meeting Student
Needs
• Many Non-Traditional Students
• Wine Incubator Will Produce New
Winemakers
• Industry Advisory Board

22. Connection with OSU
• Source for teaching material for courses
• For some students, transfer to OSU for B.S.
• For some students, our degree adds value
after they complete B.S. degree
• OSU personnel have taught some courses
• OSU personnel have developed some courses

23. Connection with OSU

24. Connection with OSU

25. Where should we go next?
• Cooperative Teaching with Oregon State
University Extension?
• Benchmarking – Comparative Tastings for
Winemakers?
• Technical Symposia and Conferences?
• Face-to-Face for Traditional Learners?
• Cross Instruct with Culinary?
• Outreach to High School Ag. – FFA?

26. Thank You