Does Authorship Impact SEO? Case Study on Author Rank Effects
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The following is a short presentation for my local SEO meetup group in Melbourne Australia 1st October 2014. Specifically "Does authorship and author rank have an effect on traffic" More can be read from my post here. http://wp.me/p383Rb-34
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Does Authorship Impact SEO? Case Study on Author Rank Effects
- 1. Lanauze DESIGNS Chris La Nauze +LanauzeDesigns @LanauzeDesigns LanauzeDesigns.com +ChrisLaNauze-Author @ChrisLanauze ChrisLaNauze.com Does Authorship or Author Rank have an effect on traffic. Slides for this presentation can be found http://wp.me/p383Rb-34
- 2. Lanauze DESIGNS Chris La Nauze +LanauzeDesigns @LanauzeDesigns LanauzeDesigns.com +ChrisLaNauze-Author @ChrisLanauze ChrisLaNauze.com What was Google Authorship. Basically it was a way to show and Identify content authors in search results.
- 3. Lanauze DESIGNS Chris La Nauze +LanauzeDesigns @LanauzeDesigns LanauzeDesigns.com +ChrisLaNauze-Author @ChrisLanauze ChrisLaNauze.com How to set it up Create a Google Plus account Link via contributor links On your website, markup with rel=author
- 4. Lanauze DESIGNS Chris La Nauze +LanauzeDesigns @LanauzeDesigns LanauzeDesigns.com +ChrisLaNauze-Author @ChrisLanauze ChrisLaNauze.com What is Author Rank Its a made up word by SEO Industry, surrounding recognized authors content ranking based on google authorship http://searchengineland.com/google-authorship-dead-author-rank-202254
- 5. Lanauze DESIGNS Chris La Nauze +LanauzeDesigns @LanauzeDesigns LanauzeDesigns.com +ChrisLaNauze-Author @ChrisLanauze ChrisLaNauze.com What impact does either Google Authorship, Or Author Rank have on a site. A lot of the evidence was produced by big blogs, such as Moz, it was unclear, or hard to pin point. http://www.seerinteractive.com/blog/does-google-authorship-influence-visibility-in-google-search http://moz.com/blog/bye-bye-author-pics
- 6. Lanauze DESIGNS Chris La Nauze +LanauzeDesigns @LanauzeDesigns LanauzeDesigns.com +ChrisLaNauze-Author @ChrisLanauze ChrisLaNauze.com I believe there is a big impact, and I have some data. Basic website blog, About random stuff, Authored by me. Chris La Nauze
- 7. Lanauze DESIGNS Chris La Nauze +LanauzeDesigns @LanauzeDesigns LanauzeDesigns.com +ChrisLaNauze-Author @ChrisLanauze ChrisLaNauze.com Last post until this month (Sep 2014) was on the 10th Dec 2013 - I know bad right! Now at this time I hadn’t yet been given Google Authorship Lets dive in.
- 8. Lanauze DESIGNS Chris La Nauze +LanauzeDesigns @LanauzeDesigns LanauzeDesigns.com +ChrisLaNauze-Author @ChrisLanauze ChrisLaNauze.com And then google sends me an email
- 9. Lanauze DESIGNS Chris La Nauze +LanauzeDesigns @LanauzeDesigns LanauzeDesigns.com +ChrisLaNauze-Author @ChrisLanauze ChrisLaNauze.com They gave me Authorship. and page 1 for bitstrip sign up
- 10. Lanauze DESIGNS Chris La Nauze +LanauzeDesigns @LanauzeDesigns LanauzeDesigns.com +ChrisLaNauze-Author @ChrisLanauze ChrisLaNauze.com Keywords
- 11. Lanauze DESIGNS Chris La Nauze +LanauzeDesigns @LanauzeDesigns LanauzeDesigns.com +ChrisLaNauze-Author @ChrisLanauze ChrisLaNauze.com Lets fast forward to this month.
- 12. Lanauze DESIGNS Chris La Nauze +LanauzeDesigns @LanauzeDesigns LanauzeDesigns.com +ChrisLaNauze-Author @ChrisLanauze ChrisLaNauze.com
- 13. Lanauze DESIGNS Chris La Nauze +LanauzeDesigns @LanauzeDesigns LanauzeDesigns.com +ChrisLaNauze-Author @ChrisLanauze ChrisLaNauze.com Don’t you dislike the keyword (not provided) This is the main tool I use to get the keywords from my blog https://wordpress.org/plugins/counterize/
- 14. Lanauze DESIGNS Chris La Nauze +LanauzeDesigns @LanauzeDesigns LanauzeDesigns.com +ChrisLaNauze-Author @ChrisLanauze ChrisLaNauze.com Thanks Slides can be found at http://chrislanauze.com/ Or http://wp.me/p383Rb-34