Slides to the workshop in which we explored how to grow the role of product owner or manager. Starting from a build-focussed role we moved to the market observer, and finally the chess player that fulfils the leadership role.

1. The Three Evolutionary
Stages Of Product
Management
Chris Lukassen

2. Job
Experience
Contact
Chris Lukassen
Product Samurai @ Xebia
Thales, Saab, TomTom, Service2Media,
various startups
clukassen@xebia.com
+31 6 12332230
https://nl.linkedin.com/in/chrislukassen
https://twitter.com/ProductSamurai

3. Product Samurai

4. Product Leadership Roles
Break in groups
Discuss
- Who does what?
- What is your title?
- Responsibilities, tasks?
- What is a managers job?
- What is leaders job?
Present!
- Drawings are awesome!
Tribe Lead
Product Owner
Project Manager
Product Manager
Marketing Manager
Chief Product Officer
Head of Development
Chief Executive Officer
Product Marketing Manager
Product Samurai
10 min

5. First Stage: The Builder
Product Samurai

6. The Builder
Discuss
- What does a builder do?
- What is his or her role?
- Why is that?
- With whom?
Present:
- What makes a better
Product Owner?
- Make a graphical depiction of
the builder in the organization
or Scrum Team
Product Samurai
10 min

7. Product Samurai

8. Second Stage: The Observer
Product Samurai

9. The Product Management Framework
Product Samurai

10. The Product Management Framework
Product Samurai

11. The Product Management Framework
Product Samurai

12. The Product Management Framework
Product Samurai

13. Product Samurai

14. The Observer
Discuss:
- Who does what?
- What is the consequence?
- What makes a better
Product Manager?
- What is your current role?
- What would you like to do?
Present
- Use post-its to mark your
territory
- Explain how you handle the
borders
Product Samurai
10 min

15. Third Stage: The Chess Player
Product Samurai

16. Product Samurai

17. The Chess Player
Discuss:
- What does my product need
to stay successful?
- What projects am I currently
running?
- Why is that?
Present:
- Is there a gap?
- If so why, or if not, why not?
Product Samurai
10 min

18. Product Samurai

19. Leadership Styles
Discuss:
- Pick 2 scenarios you
recently encountered
- What leadership style did
you use and why?
Summarize:
- What styles did we use?
- Does it make sense?
Product Samurai
10 min

20. Leadership
Styles
Product Samurai
Visionary
Affiliate
Democratic
Coaching
Pace-
Setting
Coercive
Daniel Goleman

21. Democratic Decision Rules
Product Samurai
Sam Kaner

22. The
Three
Evolutionary
Stages
Of
Product
Management
Product Samurai

23. The 3 Levels
Builders
- Transitioned to Agile way of
working
- Low empowerment,
efficiency metrics
- Lots of stakeholder
management
- Main tasks are reactive and
firefighting
Observers
- Transition to BusDevOps
Culture
- Empowered and takes
responsibility for results
- Outside-in thinking,
customer journey, BMC,
Design Thinking
- Releases that make impact
Product Samurai

24. The 3 Levels
Chess Players
- Has a vision beyond
product goal
- Applies Lean Startup
principles
- Fails fast based on market
insights
- Entrepreneurship on
portfolio level
- Data driven decision making
Seed conditions
- Context awareness
- Active involvement
- Learn by doing
- Sense-making
Product Samurai

25. What does
your dojo
look like?

26. Chris Lukassen
clukassen@xebia.com
@productsamurai
+31 6 12332230
https://www.theproductsamurai.com
http://blog.xebia.com/tag/product-samurai/