Mobile RACV - The Internet of Everything
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The explosion of the Internet of Everything is making mobile even more important than we first believed. We each have supercomputers and are expecting to use them more everyday as we go about our lives.
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Mobile RACV - The Internet of Everything
- 1. RACV Mobile Chris Rathborne eBusiness & Membership Systems 26 November 2013
- 2. Early Tech Predictions • “I think there is a world market for maybe 5 computers” ~ Thomas Watson, President of IBM, 1946 • "Television won't be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night.” Darryl Zanuck, executive at 20th Century Fox, 1946 • “All the predictions of 1995 depend on the internet. I predict it will go supernova and then fail spectacularly” ~Robert Metcalfe, founder of 3Com, 1994 • So what happened?
- 5. Moving in to The kids grew Computers the 90’s scary ~ became less older. Kidn
- 7. Gamechanging technology • Windows revolutionised computing. – Exciting and useable for the ordinary person. – Enormous computational exercises in to businesses and in to homes. – Games left the arcade. • Within 10 years from the Commodore 64 to windows, PC’s became standard household items.
- 8. Today - Supercomputers - in our pocket CDC 7600 - 1969 ~ $5.1m = iPhone 4S - 2013 ~ $429
- 9. The Internet of Everything
- 10. Trying to predict the internet market, is like trying to calculate the market for plastics in circa 1949. During this time, it was difficult to see what it could be like. ~ Professor Michael Nelson, Georgetown University
- 11. Internet Growth in Waves
- 12. By 2015, tablet sales will exceed desktops
- 13. Booked, communicated, captured and paid for on mobile devices.
- 14. Health monitors, data in the cloud that your doctor can analyse - in real time.
- 15. Health Applications • A toothbrush thats connected to the internet to collect data. • Heart rate, Walking, exercise and sports monitors. • Connected vehicle integration – Sleep monitoring, alcohol monitoring etc
- 17. Our channel focus is the same same
- 18. …. to serve members effectively Members can choose their channel Members choose the service that suits them Product areas can market their channel of choice
- 19. Objectives of Online Strategy • Provide value added content and functionality for members • Let members manage their RACV portfolio – My Membership Manager • Encourage two way communication with members • Communicate member value proposition • Establish platforms for members to communicate with each other 12 Month Metrics 2.1m pages of content
- 20. Where are we now? Growing of key desires A series member base MyNew Applications Enterprise distribution Useability Research Membership Portal from the member wanting more on in Mobile Space with services ready Mobile Experience of content appification base
- 21. Last ExCom - Mobile Application
- 22. Last ExCom iPhone Application
- 23. Last ExCom - RACV Club
- 24. Thank you for your time about.me/chris_rathborne about.me/chris_rathborne about.me/chris_rathborne about.me/chris_rathborne
Notes de l'éditeur
- Welcome. we’re here to talk about the mobile landscape, and to do that i’d like to take us a few steps back. It might seem unorthodox, but it is necessary in order to understand today’s changing landscape and why mobile is so ridiculously important.
- Some early tech predictions When you look back - WOW. but in their day, they seemed to make sense. These were in the face of global changing technology predictions. We never thought the net would be what it is today. Its much bigger. but why.
- Developed by Kevin Ashton - MIT. RFID chips in car manufacturing processes.
- Before we consider this wrong. This is predicted by the same group that guessed that by 2015,
- This was Gartner and Forresters who made this prediction. It was 2013 that it happened.
- Fitbits,