Chris Russell

18 Abonné

Digital analytics and insights professional, focused on data and its opportunity for innovation and optimisation. I love working with organisations who are committed to creating the exceptional in order to deliver their business goals. I've developed, as well as implemented strategies and am a firm believer in the need to think and to create. Specialties: Digital Analytics Google Analytics Premium (GAIQ) Omniture/SiteCatalyst Google Webmaster Tools Google Tag Manager Unica Netinsights SEO Excel SQL Social media monitoring Google Adwords

business digital marketing

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Chris Russell

Statistics for data scientists

Design for Continuous Experimentation

Web analytics and Change Management

Slides from Growthcon 2014 Lean Analytics masterclass

How Google Works

The Lego Data Layer

Social Network Analysis

Evolving the Way we Measure PPC Program Value with Google Analytics

Why Great Marketers Must Be Great Skeptics

Data visualization: Be understood

Digital marketing by numbers

Attribution-fu: Using Correlation Data to Track Marketing Attribution

Visitor Intent: Smart clues for understanding customer journeys

Digital Transformation: What it is and how to get there

How Do You Spend Your Time?

Community Capitalism at #BCamp13 in Detroit

Building Your Digital Dream Team - Guide for PR Professionals

Beyond progressive-enhancement

Profits before People

the Long Tail and Beyond