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Connecting with Women
“Become involved with
  the English Women’s Golf Association
  and you will tap into the best golfing
     moments of our members’ lives”

By supporting EWGA you will help grow the
       game for women in England
Running ordersport



         Golf is an aspirational game

         Introduction to the EWGA

         The membership

         Marketing opportunities
            Sponsorship
            Marketing partnership
            Advertising




                                        Running order
         Summary
Golf is an aspirational game

Golf is one of the world's most popular sports and is played in well over 100 nations world-wide.
In 2016 it will become an Olympic sport at the Rio de Janeiro games.

Today the UK golf industry is estimated at over £500m.

This is a growing sport, with an estimated 4 million participating golfers in England with 800,000
belonging to golf clubs.

Traditionally golf has been a male dominated sport but today more and more women are playing
and being recognised in the game through role models such as Melissa Reid, Florentyna Parker and
Rebecca Hudson.




                                                                                                         Golf is an aspirational game
Seen as an aspirational sport, affiliation is the key motivation for the majority of amateur players
because golf offers a great social scene and a business network.

Golf is a sport that can be enjoyed from the age of 5 to 85, so attracts families and all generations.
Introduction to the EWGA

The English Women’s Golf Association (EWGA) is the governing body responsible for all
women’s and girls’ amateur golf in England.

Established since 1952 it now has around 115,000 members across 1800 clubs.

The EWGA is run by a small team of professionals based in Birmingham and supported by a
network of volunteers. It manages the interests of its members and the game.

     Organises and runs over 20 national championships and golfing events for women golfers of
     all ages and abilities.

     Manages the national teams and provides training programmes for elite players




                                                                                                 Introduction to the EWGA
     Communicates to its membership through monthly e-newsletter, a quarterly magazine and its
     volunteer network

     Provides marketing opportunities to brands and businesses


As a non-profit making organisation we invest our income back into the game and our members.
Our members


                                                        Stylish
  fresh
            sociable


          emotional



                                ambitious




focused




                                                                  Membership
                       strong
                                            empowered
Women with influence and buying power
41% of all women golf participants are made up of 41-60 year olds.

Many come from a cross-section of professionals, affluent housewives, ‘empty nesters’ and
retired women.

These women are well educated and aspire to the finer things in life which is reflected in their
lifestyles, homes and shopping habits.




                                                                                                      Women with influence and buying power
Although not from the digital generation, the majority will have home internet access and the
essential mobile phone.

They will have great influence and buying power within the family and on their husband’s interests.


                           500
                                                                  41%        40%
                           400

                           300

                           200
                                  13%

                           100
                                              3%          3%

                              0
                                  0-18      19-25      26-40     41-60      60+

                                                    Age Groups
  source: EWGA members database
EWGA members have many interests
A recent survey highlighted the wide range of interests EWGA members have outside of golf



       Cooking                                                      61%

     Gardening                                               55%

         Health                                        50%

       Interiors                         28%

     Pop Music                          26%                    Our members like to holiday with
                                                                77% taking at least 2 per year
  Classic Music                        24%

        History                  18%
                                                                                 8%
                                                                                          13%
            Art                 16%

           Cra-                 16%


                    0     10     20      30    40    50       60          44%
                                                                           70                   33%




                                                                                                               Interests
                                                                      Once    Twice    Three +mes    Rarely 
source: EWGA members database
Opportunities
The EWGA offers a range of marketing packages which will allow you to target different
groups and occasions and create a halo effect throughout the membership.


                                          Sponsorship of National Championships
                                             - elite players
                                             - club players
                                             - county teams

                                          Marketing Partnership

                                          Advertising


Join our list of prestigious partners ......




                                                                                         Opportunities
Girls - English Championships                                    £12,5
                                                                 per y
                                                                      ear
                                                                         00

Build your brand with our young players and their
families by supporting the grass roots of women's golf
Sponsorship
  Headline sponsor of the three girls championships:
   – English under 18 Championship
   – English under 15 Championship
   – English under 13 Championship

  Branding on all communication pre-during-post event
  Opportunity to display on course branding
  Sampling at event
  A5 advert in event programme




                                                                              Girls - English Championships
  Flyers set out in competitors packs
  Offer own prize

Communication with membership
  Ladies Links - advertising in 4 issues
  Annual handbook - A5 advert
  e-newsletter - advertising in 4 issues
  Web site - partnership banner for 12 months
  Bespoke flyer to EWGA database

General communication
  External and internal press release on sponsorship agreement
  Partnership status
Seniors - English Championships
                                                                                              £12,5
                                                                                                      00
                                                                                              per y
Ladies of 50+ with disposable income and time                                                       ear


Sponsorship                                             Communication with membership
  Headline sponsor of six senior championships:           Advertising in 4 issues of Ladies Links
   – English Senior Championship                          A5 advert in annual handbook
   – English Senior Strokeplay Championship               Advertising in 4 issues of e-newsletter
   – Regional Championships x 3                           Rotating banner on EWGA web site
   – Brenda King Foursomes                                Bespoke flyer to EWGA database

  Branding on all communication pre-during-post event   General communication
  Opportunity to display on course branding               External and internal press release on sponsorship agreement
  Sampling at event                                       Partnership status




                                                                                                                         Seniors - English Championships
  A5 advert in event programme
  Flyers set out in competitors packs
  Offer own prize
EWGA Medals
Events for all women club golfers
EWGA medals give all women club golfers a chance to shine and to progress to a national final
through an annual cycle of competitions


                                                        Played from 1st January - 31st December
                                                       The ladies sections run medals at club level.
                                                           EWGA runs regional and grand finals.



                                                1800                  500,000
                                                              golfers enter in club competitions
                                               CLUBS                  across 12 months                     2011


                                                        6
                                                                            600
                                                                   qualify for regional events
                                                     EVENTS               April and May             2012


                                                               1             60
                                                                         play at the final
                                                             FINAL            June           2012




                                                                                                                  EWGA Medals
                                                             National Winner
Medal Packages
HEADLINE SPONSOR - 3 years                                       SECONDARY SPONSOR - 1 year
£15,000 per year                                                 £5000 per year
Branding opportunities                                           Branding opportunities
  EWGA will integrate your company brand/name into the            Opportunity to display branding on course at Grand Final
  Medals title. ie "EWGA XXXX Medals"                             Logo to be included on all communication
  Branding on all communication pre-during-post event
  Opportunity to display on course branding at regional          Communication with membership
  and Grand Final                                                  Ladies Links - advertising in 1 issue
  Sampling at event                                                e-newsletter - advertising in 1 issue
  A5 advert in event programme                                     Rotating banner on EWGA web site for 4 months
  Flyers set out in competitors packs
  Offer own prize                                                General communication
  Present trophy                                                   External and internal press release of
                                                                   sponsorship agreement
Communication with membership
  Ladies Links - advertising in 4 issues
  A5 advert in annual handbook                                   Maximum 4 partners
  A4 lockers room poster                                         Only 1 per category
  e-newsletter - advertising in 6 issues
  Partnership banner on EWGA web site
  Bespoke flyers x 2 to EWGA database




                                                                                                                             Medal packages
General communication
  External and internal press release of sponsorship agreement
  Partnership status
NE
                                                                                                                       20       W
Queen of Clubs                                                                                                             12
                                                                                                                               /13
Tournament to find England's top lady club golfer
Designed to honour women club champions who will be invited to enter regional rounds which could lead to a
place in the grand final.

The Queen of Clubs tournament will showcase the skills of the country’s best club golfers and will create great
interest among their fellow members, who support them and follow their progress.

Queen of Clubs is certain to become one of the most prestigious titles in English women’s club golf.



                    LOCAL                                  REGIONAL                          FINAL
                   1800                                       600                             60
 club championshops are played, winners invited to   winners are selected to play   golfers qualify for the final   QUEEN
             enter for Queen of Clubs                     in 6 regional finals                                      of Clubs




                                                                                                                                     Queen of Clubs
Queen of Clubs Packages
HEADLINE SPONSOR - 3 years                                       SECONDARY SPONSOR - 1 year
£15,000 per year                                                 £5000 per year

Branding opportunities                                           Branding opportunities
  EWGA will integrate your company brand/name into the            Opportunity to display branding on course at grand final
  tournament title. ie "XXXX Queen of Clubs"                      Logo to be included on all communication
  Branding on all communication pre-during-post event
  Opportunity to display on course branding at regional          Communication with membership
  and Grand Final                                                  Ladies Links - advertising in 2 issue
  Sampling at event                                                e-newsletter - advertising in 2 issue
  A5 advert in event programme                                     Rotating banner on EWGA web site for 4 months
  Flyers set out in competitors packs
  Offer own prize                                                General communication
  Present trophy                                                   External and internal press release of
                                                                   sponsorship agreement
Communication with membership
  Ladies Links - advertising in 4 issues




                                                                                                                             Queen of Clubs packages
  A5 advert in annual handbook
  A4 lockers room poster
  e-newsletter - advertising in 6 issues
                                                                 Maximum 4 partners
  Partnership banner on EWGA web site for 12 months
  Bespoke flyers x 2 to EWGA database                            Only 1 per category

General communication
  External and internal press release of sponsorship agreement
  Partnership status
English Counties' Championship
                                                                                                                 £7,50
Engage with women through this team tournament                                                                  per y
                                                                                                                     ear
                                                                                                                          0



                    COUNTY MATCH WEEK
                                                                                   FINAL                  COUNTY TEAM
                             1500                                                     6                    CHAMPION
 players across 35 counties take part in 6 regional county match weeks      teams play for the title

   June                                                                                                       September


                                                                Sponsorship
                                                                    Branding on all communication pre-during-post event




                                                                                                                                   English Counties' Championship
                                                                    Opportunity to display on course branding at final
                                                                    Sampling at event
                                                                    A5 advert in final event programme
                                                                    Flyers set out in competitors packs
                                                                    Offer own prize

                                                                Communication with membership
                                                                    Advertising in 4 issues of Ladies Links
                                                                    A5 advert in annual handbook
                                                                    Advertising in 4 issues of e-newsletter
                                                                    Rotating banner on EWGA web site
                                                                    Bespoke flyer to EWGA database

                                                                General communication
                                                                    External and internal press release on sponsorship agreement
                                                                    Partnership status
Marketing Partnership
working together for cost-effective marketing solutions




            EWGA                             WIN                          YOUR
                                             WIN                         BRAND




                                                                                                 Marketing partnership
EWGA has a highly responsive membership base to leverage brand objectives and appeal.

Range of media to allow you to target consumers that would be otherwise be difficult to reach.

Increase brand loyalty by providing added value offers and promotions.

Tap into EWGA expertise of women and golf.
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  • 2. “Become involved with the English Women’s Golf Association and you will tap into the best golfing moments of our members’ lives” By supporting EWGA you will help grow the game for women in England
  • 3. Running ordersport Golf is an aspirational game Introduction to the EWGA The membership Marketing opportunities Sponsorship Marketing partnership Advertising Running order Summary
  • 4. Golf is an aspirational game Golf is one of the world's most popular sports and is played in well over 100 nations world-wide. In 2016 it will become an Olympic sport at the Rio de Janeiro games. Today the UK golf industry is estimated at over £500m. This is a growing sport, with an estimated 4 million participating golfers in England with 800,000 belonging to golf clubs. Traditionally golf has been a male dominated sport but today more and more women are playing and being recognised in the game through role models such as Melissa Reid, Florentyna Parker and Rebecca Hudson. Golf is an aspirational game Seen as an aspirational sport, affiliation is the key motivation for the majority of amateur players because golf offers a great social scene and a business network. Golf is a sport that can be enjoyed from the age of 5 to 85, so attracts families and all generations.
  • 5. Introduction to the EWGA The English Women’s Golf Association (EWGA) is the governing body responsible for all women’s and girls’ amateur golf in England. Established since 1952 it now has around 115,000 members across 1800 clubs. The EWGA is run by a small team of professionals based in Birmingham and supported by a network of volunteers. It manages the interests of its members and the game. Organises and runs over 20 national championships and golfing events for women golfers of all ages and abilities. Manages the national teams and provides training programmes for elite players Introduction to the EWGA Communicates to its membership through monthly e-newsletter, a quarterly magazine and its volunteer network Provides marketing opportunities to brands and businesses As a non-profit making organisation we invest our income back into the game and our members.
  • 6. Our members Stylish fresh sociable emotional ambitious focused Membership strong empowered
  • 7. Women with influence and buying power 41% of all women golf participants are made up of 41-60 year olds. Many come from a cross-section of professionals, affluent housewives, ‘empty nesters’ and retired women. These women are well educated and aspire to the finer things in life which is reflected in their lifestyles, homes and shopping habits. Women with influence and buying power Although not from the digital generation, the majority will have home internet access and the essential mobile phone. They will have great influence and buying power within the family and on their husband’s interests. 500 41% 40% 400 300 200 13% 100 3% 3% 0 0-18 19-25 26-40 41-60 60+ Age Groups source: EWGA members database
  • 8. EWGA members have many interests A recent survey highlighted the wide range of interests EWGA members have outside of golf Cooking  61% Gardening  55% Health  50% Interiors  28% Pop Music  26% Our members like to holiday with 77% taking at least 2 per year Classic Music  24% History  18% 8% 13% Art  16% Cra-  16% 0  10  20  30  40  50  60  44% 70  33% Interests Once  Twice  Three +mes  Rarely  source: EWGA members database
  • 9. Opportunities The EWGA offers a range of marketing packages which will allow you to target different groups and occasions and create a halo effect throughout the membership. Sponsorship of National Championships - elite players - club players - county teams Marketing Partnership Advertising Join our list of prestigious partners ...... Opportunities
  • 10. Girls - English Championships £12,5 per y ear 00 Build your brand with our young players and their families by supporting the grass roots of women's golf Sponsorship Headline sponsor of the three girls championships: – English under 18 Championship – English under 15 Championship – English under 13 Championship Branding on all communication pre-during-post event Opportunity to display on course branding Sampling at event A5 advert in event programme Girls - English Championships Flyers set out in competitors packs Offer own prize Communication with membership Ladies Links - advertising in 4 issues Annual handbook - A5 advert e-newsletter - advertising in 4 issues Web site - partnership banner for 12 months Bespoke flyer to EWGA database General communication External and internal press release on sponsorship agreement Partnership status
  • 11. Seniors - English Championships £12,5 00 per y Ladies of 50+ with disposable income and time ear Sponsorship Communication with membership Headline sponsor of six senior championships: Advertising in 4 issues of Ladies Links – English Senior Championship A5 advert in annual handbook – English Senior Strokeplay Championship Advertising in 4 issues of e-newsletter – Regional Championships x 3 Rotating banner on EWGA web site – Brenda King Foursomes Bespoke flyer to EWGA database Branding on all communication pre-during-post event General communication Opportunity to display on course branding External and internal press release on sponsorship agreement Sampling at event Partnership status Seniors - English Championships A5 advert in event programme Flyers set out in competitors packs Offer own prize
  • 12. EWGA Medals Events for all women club golfers EWGA medals give all women club golfers a chance to shine and to progress to a national final through an annual cycle of competitions Played from 1st January - 31st December The ladies sections run medals at club level. EWGA runs regional and grand finals. 1800 500,000 golfers enter in club competitions CLUBS across 12 months 2011 6 600 qualify for regional events EVENTS April and May 2012 1 60 play at the final FINAL June 2012 EWGA Medals National Winner
  • 13. Medal Packages HEADLINE SPONSOR - 3 years SECONDARY SPONSOR - 1 year £15,000 per year £5000 per year Branding opportunities Branding opportunities EWGA will integrate your company brand/name into the Opportunity to display branding on course at Grand Final Medals title. ie "EWGA XXXX Medals" Logo to be included on all communication Branding on all communication pre-during-post event Opportunity to display on course branding at regional Communication with membership and Grand Final Ladies Links - advertising in 1 issue Sampling at event e-newsletter - advertising in 1 issue A5 advert in event programme Rotating banner on EWGA web site for 4 months Flyers set out in competitors packs Offer own prize General communication Present trophy External and internal press release of sponsorship agreement Communication with membership Ladies Links - advertising in 4 issues A5 advert in annual handbook Maximum 4 partners A4 lockers room poster Only 1 per category e-newsletter - advertising in 6 issues Partnership banner on EWGA web site Bespoke flyers x 2 to EWGA database Medal packages General communication External and internal press release of sponsorship agreement Partnership status
  • 14. NE 20 W Queen of Clubs 12 /13 Tournament to find England's top lady club golfer Designed to honour women club champions who will be invited to enter regional rounds which could lead to a place in the grand final. The Queen of Clubs tournament will showcase the skills of the country’s best club golfers and will create great interest among their fellow members, who support them and follow their progress. Queen of Clubs is certain to become one of the most prestigious titles in English women’s club golf. LOCAL REGIONAL FINAL 1800 600 60 club championshops are played, winners invited to winners are selected to play golfers qualify for the final QUEEN enter for Queen of Clubs in 6 regional finals of Clubs Queen of Clubs
  • 15. Queen of Clubs Packages HEADLINE SPONSOR - 3 years SECONDARY SPONSOR - 1 year £15,000 per year £5000 per year Branding opportunities Branding opportunities EWGA will integrate your company brand/name into the Opportunity to display branding on course at grand final tournament title. ie "XXXX Queen of Clubs" Logo to be included on all communication Branding on all communication pre-during-post event Opportunity to display on course branding at regional Communication with membership and Grand Final Ladies Links - advertising in 2 issue Sampling at event e-newsletter - advertising in 2 issue A5 advert in event programme Rotating banner on EWGA web site for 4 months Flyers set out in competitors packs Offer own prize General communication Present trophy External and internal press release of sponsorship agreement Communication with membership Ladies Links - advertising in 4 issues Queen of Clubs packages A5 advert in annual handbook A4 lockers room poster e-newsletter - advertising in 6 issues Maximum 4 partners Partnership banner on EWGA web site for 12 months Bespoke flyers x 2 to EWGA database Only 1 per category General communication External and internal press release of sponsorship agreement Partnership status
  • 16. English Counties' Championship £7,50 Engage with women through this team tournament per y ear 0 COUNTY MATCH WEEK FINAL COUNTY TEAM 1500 6 CHAMPION players across 35 counties take part in 6 regional county match weeks teams play for the title June September Sponsorship Branding on all communication pre-during-post event English Counties' Championship Opportunity to display on course branding at final Sampling at event A5 advert in final event programme Flyers set out in competitors packs Offer own prize Communication with membership Advertising in 4 issues of Ladies Links A5 advert in annual handbook Advertising in 4 issues of e-newsletter Rotating banner on EWGA web site Bespoke flyer to EWGA database General communication External and internal press release on sponsorship agreement Partnership status
  • 17. Marketing Partnership working together for cost-effective marketing solutions EWGA WIN YOUR WIN BRAND Marketing partnership EWGA has a highly responsive membership base to leverage brand objectives and appeal. Range of media to allow you to target consumers that would be otherwise be difficult to reach. Increase brand loyalty by providing added value offers and promotions. Tap into EWGA expertise of women and golf.