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COLOR

J59 | FALL 2010
FINALLY
THE COLOR WHEEL



          PRIMARY COLORS

         SECONDARY COLORS

         TERTIARY COLORS
HOW COLORS ARE MADE

          PRIMARY + PRIMARY
             =SECONDARY
               +    =




              SECONDARY...
STARE AT THE DOT FOR 60 SECONDS - THEN CLOSE YOUR EYES TIGHT.
WHAT COLOR DID YOU SEE?
YOUR EYES AND BRAIN CELLS HAVE
  ABSORBED ONE COLOR - RED.

 YOUR BRAIN TRIES TO BALANCE
THAT OUT WITH THE COMPLEMENT
    ...
COLOR COMBINATIONS
COMPLEMENTARY - COLORS DIRECTLY ACROSS
          FROM EACH OTHER


                          RED & GREE...
COLOR COMBINATIONS
TRIADS - THREE COLORS EQUAL DISTANCE
           FROM EACH OTHER



                  RED, YELLOW, BLUE ...
COLOR COMBINATIONS
SPLIT COMPLEMENT TRIADS - A COLOR + THE
COLORS ON EACH SIDE OF ITS COMPLEMENT



                  RED,...
COLOR COMBINATIONS
ANALOGOUS COLORS - COLORS NEXT TO EACH
      OTHER ON THE COLOR WHEEL



                    RED, RED-O...
SHADES AND TINTS

WE CAN EXPAND OUR COLOR PALETTE BY USING
       SHADES AND TINTS OF COLORS




                         ...
SHADES AND TINTS

  CHOOSE A COLOR COMBINATION, AND USE
VARIOUS SHADES AND TINTS OF THOSE COLORS.


                      ...
MONOCHROMATIC COLORS

A COLOR COMBINATION COMPOSED OF
 ONE HUE WITH ANY NUMBER OF ITS
CORRESPONDING TINTS AND SHADES
COLOR TONES

   TONE IS THE RELATIVE BRIGHTNESS,
    DEEPNESS OR HUE OF ANY COLOR.

TRY NOT TO HAVE HUES WITH SIMILAR TONE...
WARM AND COOL COLORS

             WARM COLORS


              COOL COLORS



 WHAT DO YOU NOTICE ABOUT THESE COLORS?

   ...
WARM AND COOL COLORS

WHAT EMOTION DO YOU FEEL FROM EACH?
WARM AND COOL COLORS

 WARM COLORS POP OFF THE PAGE
WARM AND COOL COLORS

USE OF WARM COLOR SHOULD BE SUBTLE
PSYCHOLOGY OF COLOR

           WE...
“SEE RED” WHEN WE ARE ANGRY
      “GET THE BLUES”
  ARE GREEDY FOR “GREEN”
    ASSIG...
PSYCHOLOGY OF COLOR




               WHY WARM
                VS COLD?
WHAT DOES COLOR SAY ABOUT YOUR BRAND?
BLUE - DEPENDABLE ... GREEN - FRESH ... ORANGE - FRIENDLY ... RED - POWERFUL




   ...
RGB OR CMYK


RGB MADE UP OF RED, GREEN AND BLUE

RGB USED FOR COMPUTER MONITORS,
TV SETS, THEATERS




CMYK MADE OF CYAN,...
“HOT” COLORS

VARIOUS ORGANIZATIONS PREDICT COLOR TRENDS FOR
FASHION AND INTERIOR DESIGN

COLOR TRENDS ARE CONTINUALLY EVO...
DUPONT
DUPONT
PANTONE
END
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Color in design

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Color presentation for Intro to Visual Communication class at Drake University.

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Color in design

  1. 1. COLOR J59 | FALL 2010
  2. 2. FINALLY
  3. 3. THE COLOR WHEEL PRIMARY COLORS SECONDARY COLORS TERTIARY COLORS
  4. 4. HOW COLORS ARE MADE PRIMARY + PRIMARY =SECONDARY + = SECONDARY + PRIMARY =TERTIARY + =
  5. 5. STARE AT THE DOT FOR 60 SECONDS - THEN CLOSE YOUR EYES TIGHT.
  6. 6. WHAT COLOR DID YOU SEE?
  7. 7. YOUR EYES AND BRAIN CELLS HAVE ABSORBED ONE COLOR - RED. YOUR BRAIN TRIES TO BALANCE THAT OUT WITH THE COMPLEMENT OF RED - GREEN.
  8. 8. COLOR COMBINATIONS COMPLEMENTARY - COLORS DIRECTLY ACROSS FROM EACH OTHER RED & GREEN ORANGE & BLUE VIOLET & LIME GREEN PURPLE & YELLOW
  9. 9. COLOR COMBINATIONS TRIADS - THREE COLORS EQUAL DISTANCE FROM EACH OTHER RED, YELLOW, BLUE - PRIMARY TRIAD ORANGE, GREEN, PURPLE - SECONDARY TRIAD
  10. 10. COLOR COMBINATIONS SPLIT COMPLEMENT TRIADS - A COLOR + THE COLORS ON EACH SIDE OF ITS COMPLEMENT RED, BLUE-GREEN AND YELLOW-GREEN YELLOW-ORANGE, LIME-GREEN AND PURPLE
  11. 11. COLOR COMBINATIONS ANALOGOUS COLORS - COLORS NEXT TO EACH OTHER ON THE COLOR WHEEL RED, RED-ORANGE, ORANGE AQUA, BLUE, BLUEISH-PURPLE
  12. 12. SHADES AND TINTS WE CAN EXPAND OUR COLOR PALETTE BY USING SHADES AND TINTS OF COLORS HUE - PURE COLOR TINT - HUE PLUS WHITE SHADE - HUE PLUS BLACK
  13. 13. SHADES AND TINTS CHOOSE A COLOR COMBINATION, AND USE VARIOUS SHADES AND TINTS OF THOSE COLORS. DESIGN INC. ORANGE, GREEN, PURPLE - SECONDARY TRIAD DESIGN INC. ORANGE (TINT), GREEN (TINT), PURPLE (SHADE)
  14. 14. MONOCHROMATIC COLORS A COLOR COMBINATION COMPOSED OF ONE HUE WITH ANY NUMBER OF ITS CORRESPONDING TINTS AND SHADES
  15. 15. COLOR TONES TONE IS THE RELATIVE BRIGHTNESS, DEEPNESS OR HUE OF ANY COLOR. TRY NOT TO HAVE HUES WITH SIMILAR TONES NEXT TO EACH OTHER. MY BIG MY BIG COMPANY COMPANY
  16. 16. WARM AND COOL COLORS WARM COLORS COOL COLORS WHAT DO YOU NOTICE ABOUT THESE COLORS? WARM COLORS COME TO THE FRONT. COOL COLORS RECEDE INTO THE BACKGROUND.
  17. 17. WARM AND COOL COLORS WHAT EMOTION DO YOU FEEL FROM EACH?
  18. 18. WARM AND COOL COLORS WARM COLORS POP OFF THE PAGE
  19. 19. WARM AND COOL COLORS USE OF WARM COLOR SHOULD BE SUBTLE
  20. 20. PSYCHOLOGY OF COLOR WE... “SEE RED” WHEN WE ARE ANGRY “GET THE BLUES” ARE GREEDY FOR “GREEN” ASSIGN PINK TO GIRLS ASSIGN BLUE TO BOYS OTHERS?
  21. 21. PSYCHOLOGY OF COLOR WHY WARM VS COLD?
  22. 22. WHAT DOES COLOR SAY ABOUT YOUR BRAND? BLUE - DEPENDABLE ... GREEN - FRESH ... ORANGE - FRIENDLY ... RED - POWERFUL SOURCE: HTTP://WWW.COLOURLOVERS.COM
  23. 23. RGB OR CMYK RGB MADE UP OF RED, GREEN AND BLUE RGB USED FOR COMPUTER MONITORS, TV SETS, THEATERS CMYK MADE OF CYAN, MAGENTA, YELLOW AND BLACK CMYK USED IN PRINT INDUSTRY
  24. 24. “HOT” COLORS VARIOUS ORGANIZATIONS PREDICT COLOR TRENDS FOR FASHION AND INTERIOR DESIGN COLOR TRENDS ARE CONTINUALLY EVOLVING BECAUSE THEY ARE DRIVEN BY EVER-CHANGING SOCIAL, ECONOMIC, TECHNOLOGICAL AND ENVIRONMENTAL FACTORS STAYING INFORMED OF COLOR TRENDS IS KEY TO SUCCESS FOR ARCHITECTS AND DESIGNERS BECAUSE THEY CAN ANTICIPATE CLIENT PREFERENCES
  25. 25. DUPONT
  26. 26. DUPONT
  27. 27. PANTONE
  28. 28. END

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