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Conseil gestion associés_oct13

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La société My Inner Me a pour vocation d'inspirer et de connecter les talents dans leur milieu professionnel. Passionnée de MBTI, la fondatrice, Christelle Fournel, propose du conseil auprès des entrepreneurs et porteurs de projets (gestion des compétences et des relations, compatibilité psychologique), ainsi que des formations aux comités exécutifs, aux équipes opérationnelles, aux équipes multiculturelles ou internationales, ainsi qu'aux salariés au contact des clients et partenaires.

associés,compétences,entreprise,investissement,relation,

Publié dans : Business
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Conseil gestion associés_oct13

  1. 1. 1! L'art&de&la&réussite&consiste&à&savoir&s'entourer&des&meilleurs.& John!F.!Kennedy! L'ÉQUIPE) Notre!équipe!est!constituée!d'entrepreneurs!ayant!une!expérience!marketing6vente!dans!des!TPE6PME!et!de!grands!groupes!ainsi! qu'une!double!compétence!scientifique6École!de!Commerce.!Nous!avons!également!acquis!l'expertise!de!la!théorie!des!types! psychologiques!(C.Jung),!concept?clé!pour!la!compréhension!du!mode!de!fonctionnement!des!individus.! Passionnés!par!le!monde!de!l'entrepreneuriat,!nous!avons!constaté!que!des!projets!intéressants!échouent!pour!3!raisons!majeures!:! • Le!manque!de!connaissances!dans!la!rédaction!de!Business!Plans;! • Une!faible!pertinence!de!la!stratégie!marketing;! • Une!occultation!des!relations!humaines!et!des!litiges!qui!en!découlent.! !Notre!équipe!conseille!donc!ses!clients!dans!la!rédaction!de!Business!Plans,!la!stratégie!marketing!et!la!gestion!de!la!relation!et!des! compétences!entre!associés.!Ainsi,!nos!clients,!investisseurs!et!entrepreneurs,!optimisent!le!développement!de!leurs!projets! entrepreneuriaux.! CONSEIL)EN)GESTION)DES)COMPÉTENCES)ET)DE)LA)RELATION) ENTRE)ASSOCIÉS)D') N)PROJET)ENTREPRENEURIAL) U Besoins)de)nos)clients) Les)entrepreneurs) Les!entrepreneurs!choisissent!leurs!associés!pour!la!complémentarité!de!leurs!compétences,!la!compatibilité!de!leurs!personnalités! compatibles!et!l'adéquation!de!leurs!valeurs.!Malgré!cela,!les!échecs!sont!fréquents!(50%!des!créations!d'entreprise!dans!les!5!ans)! et!très!souvent!causés!par!la!mésentente!entre!associés!(15!à!30%!des!cas).!Ceci!montre!bien!que!dès!le!début!du!projet,!les! entrepreneurs!devraient!:! • Prendre!conscience!de!leur!fonctionnement;! • Reconnaître!les!préférences!et!talents!de!chacun;! • Se!répartir!les!tâches!avec!efficience;! • Constater!les!manques!de!l'équipe!afin!de!choisir!des!partenaires!complémentaires;! • Connaître!les!points!éventuellement!conflictuels;! • Apprécier!l'évolution!naturelle!de!chacun!dans!les!5!à!10!années!à!venir;! • Asseoir!la!culture!de!l'entreprise!sur!des!valeurs!fortes.! Les)investisseurs)et)les)accompagnants) Lorsque!des!financements!sont!demandés!à!des!fonds!d'investissement,!la!naissance!du!partenariat!entrepreneur6investisseur! s'avère!parfois!chaotique.!La!détermination!des!responsabilités!de!chacun,!l'alignement!de!la!stratégie,!l'équilibre!du!pouvoir!entre! les!parties!s'établissent!au!bout!de!3!à!9!mois,!voire!12!mois.!Raccourcir!cette!durée!permettrait!d'atteindre!les!objectifs!plus! rapidement!et!apporterait!davantage!de!sérénité!dans!les!relations.! Les!accompagnants!de!la!reprise!et!de!la!création!d'entreprise!possèdent!une!expérience!pratique!des!opérations!de!M&A.!Écrite!à! plusieurs,!cette!histoire!raconte!aussi!une!aventure!humaine,!qui!s'achève!prématurément!par!manque!d'outil!de!gestion!des! 6 compétences!et!de!la!relation!entre!associés.!!boulevard Garibaldi- 92130 Issy-les-Moulineaux - FRANCE MY INNER ME SAS MY INNER ME SAS Tél : +33 (0)6 12 55 67 99 E-mail : christelle@myinnerme.me SASU au capital de 3 000€ SIRET : 789 566 502 00017 TVA Intracommunautaire : FR 64 789566502 6 boulevard Garibaldi- 92130 Issy-les-Moulineaux - FRANCE Tél : +33 (0)6 12 55 67 99 E-mail : christelle@myinnerme.me SASU au capital de 3 000€ SIRET : 789 566 502 00017 TVA Intracommunautaire : FR 64 789566502
  2. 2. 2! ! ! ! Présentation)de)l'Indicateur+MiMe+Entrepreneurs+ Une)théorie)qui)a)fait)ses)preuves) Nous!avons!élaboré!une!méthode!simple!permettant!d'explorer!la!dynamique!d'équipe,!la!communication!interpersonnelle!et!la! prévention!des!conflits!:!l'Indicateur&MiMe&Entrepreneurs.!Issu!de!la!théorie!jungienne!sur!les!traits!psychologiques!(1921),!cet!outil! psychométrique!s'inscrit!dans!la!lignée!du!Myers6Briggs!Type!Indicator!(MBTI),!utilisé!par!des!millions!de!personnes!dans!le!monde.! Des)différences)de)profils)qui)favorisent)les)conflits) Certains!profils!d'associés!sont!tout?à?fait!opposés!et!susceptibles!de!ne!pas!s'entendre.!D'autres,!trop!similaires,!ne!génèreront! possiblement!pas!assez!de!désaccords!à!l'origine!d'un!enrichissement!d'idées!et!du!développement!de!l'entreprise!à!long!terme.! En!se!basant!sur!la!répartition!des!divers!types!psychologiques!au!sein!de!la!population!française,!il!a!été!déterminé!la!donnée! statistique!suivante!:!selon!son!mode!de!fonctionnement,!l'entrepreneur!français!a!entre!21%!et!61%!de!chances!de!s'associer!avec! un!partenaire!dont!le!profil!sera!complémentaire!au!sien!(ni!trop!ressemblant,!ni!trop!différent).! Compte!tenu!de!ces!chiffres!et!à!la!lumière!du!mode!de!fonctionnement!de!chacun,!les!associés!doivent!adapter!leur! comportement!afin!de!créer!une!vraie!synergie!et!une!collaboration!sereine.! ! Stabilisateur! 41%! Protecteur! 21%! Éducateur! 22%! Stratège! 42%! Dépanneur! 47%! Médiateur! 33%! Idéaliste! 25%! Architecte! 45%! Bâtisseur! 61%! Entraîneur! 41%! Catalyseur! 31%! Inventeur! 50%! Superviseur! 40%! Supporter! 40%! Mentor! 33%! Meneur! 32%! Probabilité*de*trouver*un*associé*complémentaire*à*son*propre*type*psychologique*et*ses* propres*préférences*(d'après*données*OPP).* Bénéfices)de)l'Indicateur+MiMe+Entrepreneurs+ Né!pour!répondre!aux!besoins!des!entrepreneurs,!l'Indicateur*MiMe*Entrepreneurs*permet!de!visualiser!objectivement!les! ressemblances,!les!complémentarités!des!différents!profils!de!partenaires,!mais!aussi!certaines!lacunes!ou!failles!parfois!sous? estimées!au!début!d'un!projet.!L'Indicateur*MiMe*Entrepreneurs*contribue!à!construire!l'équipe!et!la!rendre!pérenne.!Les!bénéfices! sont!les!suivants!:! • 1. 2. 3. 4. 5. 6. Pour)chacun)des)associés) Les!tâches!préférées!de!chacun!sont!mises!en!évidence,!ce!qui!donne!l'occasion!de!les!répartir!différemment;! Chacun!prend!davantage!de!plaisir,!fournit!moins!d'efforts!et!un!meilleur!résultat!dans!son!travail!quotidien;! Le!temps!est!mieux!utilisé,!ce!qui!laisse!la!place!à!d'autres!activités;! Chacun!se!sent!mieux!écouté!dans!ses!domaines!de!compétences;! La!meilleure!connaissance!de!soi!et!des!autres!amène!un!respect!réciproque!des!associés!et!une!communication!plus!sereine,! évitant!les!non?dits!et!les!malentendus;! 6 boulevard Garibaldi- 92130 Issy-les-Moulineaux - FRANCE Les!situations!stressantes!sont!mises!en!évidence!pour!chacun.!99 E-mail : christelle@myinnerme.me MY INNER ME SAS Tél : +33 (0)6 12 55 67 SASU au capital de 3 000€ SIRET : 789 566 502 00017 TVA Intracommunautaire : FR 64 789566502 MY INNER ME SAS 6 boulevard Garibaldi- 92130 Issy-les-Moulineaux - FRANCE Tél : +33 (0)6 12 55 67 99 E-mail : christelle@myinnerme.me SASU au capital de 3 000€ SIRET : 789 566 502 00017 TVA Intracommunautaire : FR 64 789566502
  3. 3. 3! • 1. 2. 3. 4. 5. Pour)l'entreprise)) Les!tâches!étant!mieux!réparties,!le!travail!est!plus!efficace,!la!productivité!augmente;! La!gestion!de!projet!et!la!prise!de!décision!seront!meilleures,!permettant!un!développement!de!l'entreprise!à!long!terme;! Les!conflits!sont!mieux!anticipés,!ce!qui!tend!à!pérenniser!l'association;! La! culture! de! l'entreprise! et! l'ambiance! ressentie! par! la! clientèle! et! les! employés! sont! profondément! impactées! par! la! personnalité!des!associés!et!l'entente!entre!eux,!d'où!la!nécessité!d'approfondir!ces!deux!points;! L'évolution!de!la!motivation!des!associés!peut!être!analysée,!ce!qui!permet!parfois!de!se!projeter!à!un!horizon!de!5!à!10!ans.! Déroulé)de)la)prestation) La!prestation!se!déroulera!dans!la!plus!stricte!confidentialité.! 1. Envoi)du)questionnaire)n°1)à)remplir) Ce!questionnaire!permet!de!déterminer!le!type!psychologique!dit!"apparent",!de!chacun.! Il!doit!être!rempli!avant!le!1er!rendez?vous.! 2. Premier)rendezPvous) Ce!rendez?vous!a!lieu!en!face?face.! Des!renseignements!sur!l'entreprise!et!l'association!sont!demandés!afin!de!mettre!en!évidence!des!problématiques!ou! interrogations!éventuelles.! La!théorie!des!types!psychologiques!de!Jung!et!l'Indicateur*MiMe,!sont!expliqués.!Les!différentes!préférences!sont!déroulés!et! chacun!se!positionne!sur!son!type!psychologique!:!c'est!le!type!reconnu.! Le!résultat!des!questionnaires!est!découvert!et!confronté!au!type!reconnu.!La!conclusion!de!la!discussion!sera!la!confirmation!du! type!psychologique!de!chaque!associé!(type!validé).! Chaque!associé!reçoit!une!fiche!expliquant!son!profil!validé.! 1. Envoi)du)questionnaire)n°2) Ce!questionnaire!permet!d'explorer!les!zones!de!stress!et!les!tâches!les!plus!énergivores!propres!à!chaque!type!psychologique.! Il!doit!être!rempli!dès!réception.! 2. Rédaction)des)rapports)personnalisés) Un!rapport!est!rédigé!pour!chaque!participant!en!fonction!de!son!profil!psychologique.! Il!reprend!les!données!de!l'association,!détaille!le!profil!de!l'associé!dans!le!travail!et!en!tant!qu'entrepreneur,!puis!le!profil!de! l'association.!Enfin,!des!axes!de!développement!personnel!sont!donnés!à!chacun!et!dans!le!contexte!de!l'entreprise,!pour!finir!sur!3! recommandations!concrètes!majeures.!! Le!rapport!est!envoyé!avant!le!deuxième!rendez?vous.!! 3. Deuxième)rendezPvous) En!partant!des!résultats!du!premier!rendez?vous!et!de!la!lecture!du!rapport,!ce!rendez?vous!sert!à!répondre!aux!questions!des! associés!et!au!besoin,!d'approfondir!certains!points.! Les)"Plus")de)l'outil) • Grande!interactivité!des!rendez?vous!permettant!une!approche!personnalisée!pour!chaque!associé!et!une!prise!de!conscience! concrète!du!mode!de!fonctionnement!de!chacun.! • Approche!innovante!des!préférences!composant!le!profil!psychologique!inné,!dans!lequel!chacun!de!nous!se!trouve!à!l'aise!et! donne!le!meilleur!de!soi.! • Découverte!de!l'Indicateur&MiMe,!qui!s'appuie!sur!la!théorie!de!Jung!sur!les!types!psychologiques!(1921)!et!l'outil! psychométrique!le!plus!utilisé!au!monde,!le!MBTI!(Myers?Briggs!Type!Indicator).! MY INNER ME SAS MY INNER ME SAS 6 boulevard Garibaldi- 92130 Issy-les-Moulineaux - FRANCE Tél : +33 (0)6 12 55 67 99 E-mail : christelle@myinnerme.me SASU au capital de 3 000€ SIRET : 789 566 502 00017 TVA Intracommunautaire : FR 64 789566502 6 boulevard Garibaldi- 92130 Issy-les-Moulineaux - FRANCE Tél : +33 (0)6 12 55 67 99 E-mail : christelle@myinnerme.me SASU au capital de 3 000€ SIRET : 789 566 502 00017 TVA Intracommunautaire : FR 64 789566502

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