Facebook's Edgerank- Understanding It for Content Curation

•

39 j'aime•6,150 vues

The content which appears on top of your Facebook News Feed was not there by chance. You can also read a Guest Post I did on "Sneaky Brands and Facebook Edgerank" on Fluffylinks.com, a site chronicling the world's most creative marketing campaigns and digital trends. http://www.fluffylinks.com/how-brands-can-maximise-facebook-edgerank A shorter version of that guest post is on my website here: http://ladyxtel.com/3-ways-brands-can-maximise-the-facebook-edgerank/

Business Technologie Actualités & Politique

Let’s Talk About

EdgeRank
PREPARED BY

Christel Quek
@ladyxtel
Social Media Strategist
Havas Media Singapore

Friday, December 9, 11

edgerank
Affinity Score
between viewing
user & edge

∑
creator

UeWe De
Time decay factor
based on
how long ego the
edge was created
Weight for this edge
type (create,
comment, like, tag)

@ladyxtel

Friday, December 9, 11

GOING VIRAL

ENGAGEMENT

Driving
edgerank

INNOVATION

ADVERTISING TO
EXISTING FANS

Friday, December 9, 11

COMMENTS
> LIKES

Photos Videos
> Links
> Updates

Friday, December 9, 11

Links Updates

Creator

Facebook Objects

Photos Videos

Friday, December 9, 11

COMMENTS

Links Updates

Creator

Facebook Objects

Photos Videos

LIKES

Friday, December 9, 11

Affinity
COMMENTS

Links Updates

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Creator
Weig

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Photos Videos

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LIKES

Friday, December 9, 11

COMMENTS

Links Updates

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Creator

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How long ago was
Photos Videos the object created?

Time
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on the News Feed

LIKES

Friday, December 9, 11

COMMENTS

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The type of content Facebook Objects

matters.
Photos Videos
ht

Interactive Media are preferred compared
to static updates. This means that
photos and videos will trump links, and
comments will trump likes on the
News Feed

LIKES

Friday, December 9, 11

Thank You!
PREPARED BY

Christel Quek
@ladyxtel
Social Media Strategist
Havas Media Singapore

Friday, December 9, 11

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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Facebook's Edgerank- Understanding It for Content Curation

1. Let’s Talk About EdgeRank PREPARED BY Christel Quek @ladyxtel Social Media Strategist Havas Media Singapore Friday, December 9, 11

2. edgerank Affinity Score between viewing user & edge ∑ creator UeWe De Time decay factor based on how long ego the edge was created Weight for this edge type (create, comment, like, tag) @ladyxtel Friday, December 9, 11

3. GOING VIRAL ENGAGEMENT Driving edgerank INNOVATION ADVERTISING TO EXISTING FANS Friday, December 9, 11

4. COMMENTS > LIKES Photos Videos > Links > Updates Friday, December 9, 11

5. Links Updates Creator Facebook Objects Photos Videos Friday, December 9, 11

6. COMMENTS Links Updates Creator Facebook Objects Photos Videos LIKES Friday, December 9, 11

7. Affinity COMMENTS Links Updates y Creator Weig Deca Facebook Objects ht Photos Videos Time LIKES Friday, December 9, 11

8. COMMENTS Links Updates y Creator Deca Facebook Objects How long ago was Photos Videos the object created? Time Most recent updates get “prime time” on the News Feed LIKES Friday, December 9, 11

9. Between user & object creator. Frequent visits to Facebook Profile Leaving Comments & Likes Sending Facebook Messages Affinity COMMENTS Links Updates Creator Facebook Objects Photos Videos LIKES Friday, December 9, 11

10. COMMENTS Links Updates Creator Weig The type of content Facebook Objects matters. Photos Videos ht Interactive Media are preferred compared to static updates. This means that photos and videos will trump links, and comments will trump likes on the News Feed LIKES Friday, December 9, 11

11. Thank You! PREPARED BY Christel Quek @ladyxtel Social Media Strategist Havas Media Singapore Friday, December 9, 11

Facebook's Edgerank- Understanding It for Content Curation

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