2. Advertising Week 2009 Google Creative Lab Does not sell anything. Is comprised of creative people. Likes idea people and tech people and those who are both. Should not really be giving speeches.
4. Advertising Week 2009 Today's list of stuff. 1. stuff we like 2. stuff that's probably worth knowing about 3. stuff we made
5. Three Ways of Thinking of Google Advertising Week 2009 1. when you are creating experiences 2. when you want people to go experience those experiences 3. when you are thinking of both simultaneously (recommended)
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7. Launch: Mar '09 Uses: YouTube (just cool) url: thru you future = glorious mess! why? the cost of experimentation is approaching zero. Advertising Week 2009
8. "API" API = All-Powerful-Imaginatorium (not really. API = application programming interface) Advertising Week 2009 Screen shot from Churaumi-Hakken Aquarium site (using the YT API). It is down now - but while it was up we were spellbound. Launch: Jun '09
9. yooouuutuuube Take something cool and make it insanely cool Advertising Week 2009 Launch: May '09 Uses: YouTube API url: original Alice [click to play video]
10. Advertising Week 2009 that's not cool Cool user-focused teen site powered by YouTube (without anyone knowing) Launch: Jan '09 Uses: YouTube API url: thatsnotcool
11. karaoketube Using youtube API and lyrics databases to create on-the-fly karaoke Advertising Week 2009 Launch: Nov '08 Uses: YouTube API [now in disrepair] url: karaoketube
12. sprint Integrated top-to-bottom campaign with UGC Advertising Week 2009 Launch: Dec '08 Uses: YouTube API, url: clock demo now campaign
13. animoto Animoto lets users generate and post videos of their photos Advertising Week 2009 Launch: Dec '08 Uses: YouTube API url: animoto
14. Advertising Week 2009 citizen reporting & iran The citizen is the spokesperson Launch: Jun '09 Uses: YouTube url: Reporter Center
15. bylaurenluke A passion for make-up and a webcam Advertising Week 2009 Joined: Jun '07 Uses: YouTube url: BBC feature bylaurenluke on youtube
16. nike five Maximizing all the assets, out-takes, making-of's, edits and phone-cams ^^ Rooney gets nutmegged by a kid Advertising Week 2009 Launch: Feb '09 Uses: YouTube (just cool) url: nike football
17. webbys The Webbys create a homepage with all the content from the 2009 awards. Advertising Week 2009 Launch: Jun '09 Uses: YT Flash gadget url: Webbys '09
18. Advertising Week 2009 HP or YT? Make YouTube your own... A complex and highly engaging online video contest from HP with online editing tools Launch: Aug '09 Uses: Giant YouTube Contest Gadget url: you on you
20. nintendo Warioland : A 2008 YT channel takeover that brought the house down Advertising Week 2009 Launch: Sep '08 Uses: YT Flash gadget url: warioland on YT
21. "Annotations" Make your entire website out of videos on YouTube. Cool. Advertising Week 2009 Launch: May '09 Uses: YT annotations url: booneoakley.com
23. yt street fighter Classic use of annotations to create games Advertising Week 2009 Launch: Jan '09 Uses: YT annotations url: StreetFighter BBoy Joker
24. interactive parkour Choose your route and moves for the free-running, roof-climbing crazy people Advertising Week 2009 Launch: Aug '09 Uses: YT annotations url: Livewire
25. mosaic A music video made of thousands of stills from classic YT videos - each still is annotated so you can click to watch the older videos Advertising Week 2009 Launch: Apr '09 Uses: YT annotations url: Mosaic
26. sour A music video made only using fans of the bands and (believe it or not) shot entirely on webcams Advertising Week 2009 Launch: Jul '09 Uses: YouTube (just cool) url: Sour
27. yousuckatphotoshop Cos we still love it Advertising Week 2009 Launch: Jan '08 Uses: YouTube (just cool) url: Yousuckatphotoshop
28. inBflat User generated content turned into user-generated composition tool Advertising Week 2009 Launch: May '09 Uses: YouTube (really cool) url: inBflat.net
29. Advertising Week 2009 handdrawn A beautiful stop-motion portfolio playing with digital identity and object. [classic] Launch: Aug '08 Uses: YouTube (just cool) url: evelien lohbeck
30. YT : Jun '09 TV : Aug '09 Advertising Week 2009 postit creative
35. Advertising Week 2009 scribblemaps Make a map into a sketch pad Launch: May '09 Uses: Maps API url: scribblemaps
36. Advertising Week 2009 zappos Let people watch other people buy stuff and then link it through to the store... Launch: Apr '09 Uses: Maps API url: zappos
37. nation of go BF Goodrich building driver communities around maps using geo-tagged mobile tools Advertising Week 2009 Launch: Sep '09 Uses: Maps API, MyMaps YouTube url: nation of go
38. Advertising Week 2009 mapmyrun Map your run before you start, share, and see how far you want to go Launch: Nov '08 Uses: Maps API url: mapmyrun
39. Advertising Week 2009 my tracks Map your run or ride after you've finished and get statistics Launch: Aug '09 Uses: Android; Maps API url: my tracks
40. Advertising Week 2009 tate art map British public document the national art treasures for Tate on a map mash-up Launch: Jul '09 Uses: Maps API url: artmap
41. Monopoly Play monopoly world-wide Advertising Week 2009 Launch: Sep '09 Uses: Maps API, SketchUp API url: monopolycitystreets TM
42. Advertising Week 2009 ohio is a piano Makes all the counties of Ohio state into piano keys and let people play tunes (randomly or by data set) Launch: Jul '09 Uses: Maps API; Flash url: ohio is a piano
43. Advertising Week 2009 hong kong pixel maps pixel maps of Hong Kong built into Google maps API Launch: Jun '09 Uses: Maps API (just cool) url: pixel maps
44. Advertising Week 2009 Race around the (Google) Earth with old school computer game controls < > ^ v real world racer Launch: Nov '08 Uses: Maps API (just a game) url: realworldracer
45. Advertising Week 2009 uniqlo fashion map Follow a jacket across the map as it is modeled by 1000 Tokyo residents each with their own style. Launch: May '09 Uses: Maps API url: uniqlo
46. Advertising Week 2009 WoW map The World of Warcraft in Google Maps Launch: Mar '09 Uses: Maps API url: WoW map
48. Advertising Week 2009 make history Create a virtual memorial to 9/11 using Street View imagery and layers of digital storytelling. Launch: Sep '09 Uses: Maps API, Street View url: makehistory
49. Advertising Week 2009 DIY streetview Why wait for the StreetView tricycles? Create your own authentic experience. Launch: May '09 Uses: Sticky Tape url: Office Streetview
50. Advertising Week 2009 url: environmental projection interactive projection Affect the space between message and recipient in a highly personal way.
51. Advertising Week 2009 building projection cool building projections Feb '09 Apr '09 Aug '09
52. Advertising Week 2009 goollery.org A collection of Google-related projects from around the world Launch: Sep '09 url: goollery.org
53. Advertising Week 2009 daytum Give people new tools to track and monitor their lives and ways to share. Watch that data change the world Launch: Sep '08 url: daytum
54. Advertising Week 2009 stweet Mashup geo-coded mobile tweets with StreetView or Maps so that you can see where other people are twittering from Uses: Streetview API; Maps API; Twitter API url: stweet twittervision
55. Advertising Week 2009 go ogle Mathematical composites based on Google image search. Uses: Image Search url: meggangould.net
56. Advertising Week 2009 montage mashup Use image search API to generate art & wallpaper Uses: Image Search API url: montage-a-google
57. Advertising Week 2009 we tell stories B ooks are books until you start thinking of them differently – here books are journeys . Launch: Oct '08 Uses: Maps API url: we tell stories
59. augmented reality 101 US Postal and the Augmented Reality tool to tell you if your parcel is big enough. Advertising Week 2009 Launch: Jun '09 url: AR for USPS
60. cooler AR Mobilizy (Wikitude) Winner of the Android Developer Challenge Advertising Week 2009 Launch: Aug '08 Uses: Android url: mobilizy
61. Advertising Week 2009 sky map Celestial knowledge tool on your phone Launch: Jun '09 Uses: Android; Maps url: sky map
62. Advertising Week 2009 touchable holography Geek out moment. Launch: Aug '08 url: siggraph09 pdf: abstract
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64. Advertising Week 2009 wave Yes, it's a 1 hour and 20 minute software demo. And yes, you should watch it. Launch: Jun '08 url: wave
65. Advertising Week 2009 android android. it's open source. anybody can use it. sound familiar?
66. Advertising Week 2009 your crystal ball Search = interest. What interests people? When? Where? Really? Find out. insights for search google trends domestic trends SbKT YouTube Insights Blogsearch Google Analytics
67. Advertising Week 2009 voice search what happens when you don't have to type any more?
68. Advertising Week 2009 translate what happens when language barriers fall? url: translate.google.com gmail translate
69. Advertising Week 2009 fast flip Business Week NY Times letting news sites be read like news papers
70. Advertising Week 2009 video chat ... inside your email
71. Advertising Week 2009 app engine Hosting web apps is for dummies
72. your location Advertising Week 2009 You are here.....so why don't you.....
74. Advertising Week 2009 favorite places url: Favorite Places Mobile Collect the favorite places of notable people around the world and make it mobile... Charles Veley? Yo-Yo Ma?
75. chrome experiments Market to your strengths. Chrome is fast, so we proved it. launched: Mar '09 uses: chrome & javascript url: homepage gravity talk browser balls twitch sphere chromedrones wavy Advertising Week 2009
76. radiohead Find someone great and do something completely original with them (...like giving away their IP) Advertising Week 2009 Launch: Jul '08 url: code home user videos
77. symphony Allowed musicians worldwide to audition for an international orchestra Advertising Week 2009 Launch: Apr '09 Uses: YouTube url: Home Page Mash-up Video Summary Video UGC Video The concert
78. symphony Be ready to fail... Advertising Week 2009 [4hrs before event]
