13. “
They are the lowest-income farmers who are
economically active. They are farmers for whom
these technologies make sense. They can
work their way out of poverty through market
activity and private-sector engagement. ”
Bob Yoder, Director of International Development Enterprises | Ethiopia
14. deep insight
open scripted
conversations interview
shallow grasp
methodology
50. r a t i o n a l t r a n s a c t i o n s o f t e n d o n’ t h a p p e n
51. 4 mind the gap by listening to
t h e m a r k e t ’s w e a k e s t s i g n a l s
52. 4 m i n d t h e g a p b y l i s t e n i n g t o t h e m a r k e t ’s w e a k e s t s i g n a l s
53. acknowledgements
carissa carter
sam hamner and scott sadlon
international development enterprises | ethiopia
mark jeunette and fasika afework
jim patell and erica estrada
josh nesbit
raphael grignani and rita parada
Photos, clockwise from top right: Liz Kneen, Addis Ababa, Ethiopia, March 2009; Christina Cacioppo, Ziway, Ethiopia, March 2009; Christina Cacioppo, Ziway, Ethiopia, March 2009; Christina Cacioppo, Bukavu, Democratic Republic of the Congo, August 2005; Christina Cacioppo, East Palo Alto, USA, October, 2008; Christina Cacioppo, SIem Riep, Cambodia, August 2006
Photo: Liz Kneen, Addis Ababa, Ethiopia, March 2009
Photo: Scott Sadlon, Ziway, Ethiopia, March 2009
Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
Diagram: Carissa Carter, March 2009
Diagram: Carissa Carter, March 2009
Diagram: Carissa Carter, March 2009
Diagram: Carissa Carter, March 2009
Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
Photos: Carissa Carter, Ziway, Ethiopia, March 2009
Photos: Carissa Carter, Ziway, Ethiopia, March 2009
Photos: Carissa Carter, Ziway, Ethiopia, March 2009
Photos: Carissa Carter, Ziway, Ethiopia, March 2009
Photos: Carissa Carter, Ziway, Ethiopia, March 2009
Photo: Carissa Carter, Ziway, Ethiopia, March 2009
Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
Photo: Carissa Carter, Ziway, Ethiopia, March 2009
Photo: Mark Jeunette, Ziway, Ethiopia, March 2009
Photo: Carissa Carter, Ziway, Ethiopia, March 2009
Photo: Mark Jeunette, Ziway, Ethiopia, March 2009
Photo: Mark Jeunette, Ziway, Ethiopia, March 2009
Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
Photo: Carissa Carter, Ziway, Ethiopia, March 2009
Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
Photo: Carissa Carter, Addis Ababa, Ethiopia, March 2009
Photo: Christina Cacioppo, East Palo Alto, California, USA, October 2008
Photo: Christina Cacioppo, East Palo Alto, California, USA, October 2008
Photo: Christina Cacioppo, East Palo Alto, California, USA, October 2008
Photo: Christina Cacioppo, East Palo Alto, California, USA, October 2008
Photo: Christina Cacioppo, East Palo Alto, California, USA, October 2008
Photo: Christina Cacioppo, East Palo Alto, California, USA, October 2008
Photo: Christina Cacioppo, East Palo Alto, California, USA, October 2008
Photo: Christina Cacioppo, East Palo Alto, California, USA, October 2008
Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
Photos: (large) Christina Cacioppo, Stanford, California, April 2006; (small) Thierry Hope
Photo:Flickr.com, tep_86, Kigali, Rwanda, July 2007
Photo:Flickr.com, tep_86, Kigali, Rwanda, July 2007
Photo:Flickr.com, tep_86, Kigali, Rwanda, July 2007
Photo:Flickr.com, tep_86, Kigali, Rwanda, July 2007
Photo:Flickr.com, tep_86, Kigali, Rwanda, July 2007
Photo:Flickr.com, tep_86, Kigali, Rwanda, July 2007
Photo:Flickr.com, tep_86, Kigali, Rwanda, July 2007
Photo:Flickr.com, tep_86, Kigali, Rwanda, July 2007
Photo:Flickr.com, tep_86, Kigali, Rwanda, July 2007
Photo: Christina Cacioppo, Ayutthaya, Thailand, July 2006
Photo: Christina Cacioppo, Bangkok, Thailand, August 2006
Photo: Josh Nesbit, Namitete, Malawi, August 2008
Photo: Josh Nesbit, Namitete, Malawi, August 2008
Photo: Josh Nesbit, Namitete, Malawi, August 2008
Photo: Josh Nesbit, Namitete, Malawi, August 2008
Photo: Josh Nesbit, Namitete, Malawi, August 2008
Photo: Josh Nesbit, Namitete, Malawi, August 2008
Photo: Josh Nesbit, Namitete, Malawi, August 2008
Photo: Josh Nesbit, Namitete, Malawi, August 2008
Photo: Christina Cacioppo, Ayutthaya, Thailand, July 2006
Photo: Christina Cacioppo, Bukavu, Democratic Republic of the Congo, August 2005
Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
Photo: Christina Cacioppo, Ayutthaya, Thailand, July 2006