Ce diaporama a bien été signalé.
Le téléchargement de votre SlideShare est en cours. ×

Creating sales and marketing experiences

Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Prochain SlideShare
Dropifi
Dropifi
Chargement dans…3
×

Consultez-les par la suite

1 sur 10 Publicité
Publicité

Plus De Contenu Connexe

Diaporamas pour vous (19)

Similaire à Creating sales and marketing experiences (20)

Publicité

Plus par Christine Crandell (16)

Plus récents (20)

Publicité

Creating sales and marketing experiences

  1. 1. @ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017@ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017 Creating Customer Centric Sales & Marketing Experiences © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017 We Listen | We Craft | We Deliver
  2. 2. @ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017@ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017 Revenue accelerates when organizations understand through the eyes of the buyers and users their customers’ expectations. @ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017
  3. 3. @ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017@ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017 The Path to Customer Experience @ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017@ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017
  4. 4. @ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017@ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017 Eat Journeys One Bite At A Time @ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017 Eat Journeys One Bite At A Time
  5. 5. @ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017@ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017 Micro-Moments of Pain & Influence @ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017 Source: Accenture
  6. 6. @ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017@ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017 Customer Co-Creation @ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017@ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017 The Secret Sauce to Faster AND Sustained Success
  7. 7. @ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017@ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017 Data and Technology Are The Glue @ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017 Data and Technology (including AR/VR) Are The Glue that stitch together new experiences
  8. 8. @ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017@ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017 What’s the ROI? Increase in Marketing ROI Increase in Campaign Results Increase in Sales Pipeline Increase in Revenue Freed up Content Budget @ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017
  9. 9. @ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017@ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017 1. Start small by picking a customer segment, product line, or business unit. 2. Come to terms that this is change management, not a one-time Sales or Marketing project. 3. Journey map through the buyers’ eyes the key interactions, pain points and moments of influence. 4. Follow a proven methodology, like the Sellers Compass, to guide you through the entire process. 5. Build internal support by storytelling the ROI in ways that speak to leaders’ metrics. 6. Involve employees to own the pilots, it increases success and momentum. 7. Established a small funded, central CX COE team, the rest of the company owns CX. 7 Lessons Learned
  10. 10. @ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017@ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017 Who We Are We help companies turn customer alignment into their biggest growth and brand differentiator. ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017

×