Best practices and resources for using social media for professional development (communications professionals) with some overlap for nonprofits.

1. Untangling Web 2.0 Get Started in Social Media Without Losing Your Way Christine Cupaiuolo | Oct. 21, 2009 Chicago Women In Publishing

2. What is Social Media? Social Media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). - Wikipediahttp://en.wikipedia.org/wiki/Social_media

4. How is it Different? Before Here’s what I’m doing (*have you checked out my website?) Hire me? (or, for NPO’s: give us money?) After Here’s what I’m doing (continually share your work, stories, photos – interactive, fun!) Here are the results Here’s what it means to you (by the way, don’t we know someone in common?)

5. Social Media Helps You To … Manage your personal brand – you are your own media Focus on relationships with current – and potential – colleagues Share information: Educate others about your work or your organization and learn from others Build a more meaningful community

6. Got It. Where Do I Start? ***** The 5 W’s ***** Why am I doing this*identify purpose Who am I trying to reach *identify current & potential contacts, constituents, audience members Where do I want to do it *which services are right for me? – ask: where are my peeps? What am I going to do there*depends on goals and type of service When am I going to do it*what’s a realistic schedule for updating and responding?

7. What Else Should I Consider? Do I have the time to invest in building connections and community – and the patience to stick with it Can I handle working with emerging technologies – or find someone who can Am I willing to let go of some editorial control Do I have an exit strategy

8. Who’s Networking? In 2005, 8 percent of online adults had a profile on a social network site. Today, 35 percent do. 75% of online adults 18-24 57% of online adults 25-34 30% of online adults 35-44 19% of online adults 45-54 10% of online adults 55-64 7% of online adults 65 and older Source: Pew Internet (Jan. 09)

9. Have You Heard of This Thing Called Facebook? 2003: Company Founded 2005: 5.5 million active users 2009: 300 million active users Let’s repeat! 2005: 5.5 million active users 2009: 300 million active users*Fastest growing demographic age 55 and older Source: Facebook

10. How to Network on Facebook 1. Create a Profile for Yourself; a Group for Member-to-Member Collaboration; a Page for Nonprofit/Business 2. Separate Your Friends List: Friends / Colleagues 3. Use Your Privacy Settings 4. Think Before You Link – But Do Link 5. Find a Group (or 2 or 10 …) *Use Facebook “Search” for Groups *See What Friends/Colleagues Have Joined 6. Step-by-step how-to: http://mashable.com/2009/08/14/facebook-networking

11. Facebook Set-Up for NPO’s Build out with RSS feeds; donate button; contact info; volunteer info; website/other social media links; testimonials; photos; videos. Communicate with friends and fans — if someone leaves a message on your “wall,” thank that person publicly. For set-up tips and advice on raising money and awareness, visit: http://www.facebook.com/nonprofits http://www.facebook.com/FacebookPages http://www.diosacommunications.com/facebookbestpractices.htm

12. Career Builder Survey: June 2009http://www.reuters.com/article/pressRelease/idUS114180+19-Aug-2009+PRN20090819 Why Employers Hired Candidates After Screening Online Profile provided a good feel for the candidate's personality and fit – 50% Profile supported candidate's professional qualifications - 39% Candidate was creative - 38% Candidate showed solid communication skills - 35% Candidate was well-rounded – 33% Other people posted good references about the candidate - 19% Candidate received awards and accolades - 15% Why Employers Disregarded Candidates After Screening Online Candidate posted provocative or inappropriate photographs or information – 53% Candidate posted content about them drinking or using drugs – 44% Candidate bad-mouthed their previous employer, co-workers or clients – 35% Candidate showed poor communication skills – 29% Candidate made discriminatory comments – 26% Candidate lied about qualifications – 24% Candidate shared confidential information from previous employer – 20%

14. What To Do On LinkedIn 1. Advanced Search – For people, jobs, answers 2. Search “answers” for sources and trends 3. Create or join a group 4. Show off your work 5. Improve your Google rank just by being there

15. Who’s Using this Twitter Thing? March 2006: Twitter launches March 2009: 8 million visitors June 2009:20 million visitors

16. I only have 140 characters. What do I say? Be Yourself : Authenticity Matters Share Your Expertise Reply & Retweet: Twitter is a two-way conversation Quality Over Quantity “Ambient Awareness” – Clive Thompson

17. search.twitter.com

18. Who Do I Follow? Search Twitter for people and organizations you know: http://search.twitter.com Try … Twellow: http://www.twellow.com Nearby Tweets: http://nearbytweets.com Tweet Congress: http://tweetcongress.org Twitter Packs: http://twitterpacks.pbworks.com/Non-Profits For nonprofit news & tips, follow http://twitter.com/nonprofitorgs

19. Extra, Extra! Widgets? 23 percent of social network users have installed a widget application 18 percent of bloggers have installed applications in their blog templates http://apps.wbez.org/blog/ www.universalmccann.com

20. Blog + Twitter + Facebook

21. Wait, How Much Time Does it Take? beth.typepad.com

22. Blogs - Surveys - Webinars Groups - Promotion SheWrites.com Writers Community (Ning)

24. Last But Not Least: Help Is Available Articles & Tool Assessments for NPO’s TechSoup.org NetSquared.org IdealWare.org Slideshows Slideshare.net Helpful Webinars DIOSACommunications.com TheKbuzz.com Charity HowTo.com This Presenter (Hi!) Christine2.com